Mecanazine

! Year
! ! Important events
! ! The 1990s
! ! The birth of Maxam
! The end of the 20th century
! ! The production line of the Maxam brand is unprecedentedly huge and is known as China's number one cosmetics brand
! ! Early 20th century
! Taking advantage of the Sino-foreign joint venture craze, Shanghai Jahwa established a joint venture with the American SC Johnson Co., Ltd. under the government's investment promotion instructions.
However, after the joint venture, due to poor management, the market reputation of the two once-famous brands Lumei and Maxam declined year by year
!! /> ! ! Year
! ! After unremitting efforts, Maxamin was again rated as a famous trademark in Shanghai
! ! Year
! ! Maxamin won the title of China’s Famous Trademark
! !
!! ! Shanghai Jahwa Cosmetics’ national sales reached 100 million yuan, second only to international giants Procter & Gamble and L’Oréal. For the first time, high-end brands accounted for one-sixth of the company’s total cosmetics sales.
! ! Year
! ! After the Spring Festival, Shanghai Jahwa joined hands with Sephora, the global luxury retail giant, to open a Sephora Jahwa high-end cosmetics store in Shanghai. This move marks that the Chinese concept of our country's local enterprises is at the forefront of the world's cosmetics market
Shanghai Jahwa develops, produces, and sells cosmetics, personal protection products, and home protection products on its own.%/=
Products and The main business of washing and cleaning products has always been a pillar enterprise in China's daily chemical industry. Since the reform and opening up, as the daily chemical industry has been fully opened to foreign investment, Shanghai Jahwa has adhered to differentiated business strategies and created Liushen, Maxam, Qingfei, Herborist, Jiaan, Shuxin, Kecai and Lingcai in the fully competitive daily chemical market. Many well-known Chinese brands, such as , Yuze, Hengyan, Gaofu, Qichu, etc., have occupied leading positions in many key market segments and have become the vanguard of national enterprises and national brands in the daily chemical industry to continue to develop and keep pace with the times.