At the beginning of the year
Gome Electrical Appliances Group made a decision to reorganize the backend of its two e-commerce companies, Gome Online and Kuba.com, to integrate the two major e-commerce platforms. After Gome Electrical Appliances
the online mall will officially be renamed Gome Online. . This adjustment of Gome has given a boost to Gome’s competition with JD.com.
At the beginning of this year, Gome Electrical Appliances announced the integration of its two major e-commerce platforms, Gome Electrical Appliances Online Mall and Kuba.com, to achieve unified backend management and resource sharing. After the integration, Gome Online Mall, which will be renamed Gome Online, will be positioned as a business-oriented cross-category comprehensive e-commerce shopping network
The website relies on Gome Online’s back-end capabilities to operate as an independent brand, independent website, and independent The model focuses on the development of comprehensive e-commerce platforms.
According to Han Depeng, general manager of Gome Online Mall, it will be possible to implement two websites as soon as next month. Using one member account to log in, members can search for products on Kuba Online in Gome Online. Products on the two websites can be added to one shopping cart. Make convenient payments. With the integration of Gome's Kuba and Gome's online mall, Gome's online mall began to transform from left-right mutual blogging to simultaneous development. Chairman Du Juan