Hangzhou Qiwa Technology is a marketing service company that takes mobile technology as the leading role in providing advertisers with mobile advertising. Qiwa Mobile Advertising Platform has rich mobile media resources and is committed to helping advertisers carry out all-round and multi-dimensional mobile advertising precise targeting, so that advertisers’ products and brands can quickly, comprehensively and accurately cover the target audience and obtain accurate advertising. Exposure and conversion create maximum value for advertisers on mobile. In the era of great advertising changes, traditional advertising effects are increasingly questioned by customers. Advertising forms are gradually failing to keep up with the trend of the times. Faced with many difficulties and problems, Qiwa came into being and uses massive media resources, accurate advertising positioning technology, big data analysis technology and advertising monitoring capabilities to help enterprises maximize their Maximize wireless value creation.
Qiwa Mobile Advertising Intelligent Delivery Platform
Qiwa’s mobile advertising intelligent delivery platform screens target audiences from multiple dimensions such as age, gender, region, interest, crowd attributes, behavior, etc. The platform uses big data analysis The technology intelligently matches media resources so that ads can be delivered to target groups. Qiwa Mobile Advertising Intelligent Delivery Platform uses ad delivery strategy optimization technology and intelligent ad delivery technology. Advertisers can realize self-service delivery, one-click optimization of ad delivery, and real-time control of delivery costs. It is committed to helping advertisers find accurate target audiences and achieve brand advertising. The best communication effect and the greatest benefit from effect conversion.
Mobile advertising media resources
Three major resources of Qiwa Media
Qiwa’s resources are divided into three major categories
● Online mobile applications and websites (resources , mobile website resources
● Integration of network communication expert resources based on WeChat and Weibo (socialized self-media alliance
● Offline joint promotion advertising alliance
Intelligent independent placement platform
● Target audience screening
Precise screening based on user big data (people, time, geography, content, behavior) helps advertisers find target audiences accurately and quickly.
●Matching of mobile advertising media
Based on the media resources of Qiwa, the system automatically optimizes the allocation of media resources according to the advertising needs of advertisers, reasonably arranges traffic composition, and allocates advertising to resource channels scientifically and reasonably, so that advertising can achieve maximum exposure and optimal effects within the budget. .
● Various advertising forms
In addition to conventional online advertising forms (interstitial advertising, open-screen advertising, video advertising, etc.), Qiwa Mutation Factory provides advertisers with richer and more interesting interactive advertising forms. Advertisers can customize various styles of interactive ads (games, marketing tools) in the mutation factory.
● Intelligent advertising effect optimization
Qiwa uses optimization algorithms to provide optimization tools throughout the entire mobile advertising process, including bid optimization. Tools, advertising creative optimization tools, and one-click effect optimization tools.
● Real-time tracking of advertising data
Qiwa provides advertisers with data tracking throughout the entire advertising process, tracking the actual data of advertising throughout the entire process and visualizing it in the background of the platform The system automatically generates an ad completion report after the presentation of the advertisement.
● R&D Team
The mobile technology experts of the Qiwa Product Committee come from Google, Cisco, and Lucent.
Qiwa Interactive Marketing Tool< br/> Qiwa has combined years of experience in social interactive advertising to develop interactive marketing tools that can integrate brand communication into social entertainment. Including interactive games (Mutation Factory and soft article advertising insertion artifacts.
Qiwa Interactive Marketing Case
● Mutation Factory (interactive game advertising) Advertisers only need to upload corporate materials and modify content text in Mutation Factory to quickly generate interactive ads. Advertisers can improve users’ service experience through social creative pages so that fans can be more proactive. Sharing and communication improves the interactivity and active communication of fans when enterprises operate and promote social marketing platforms such as WeChat and Weibo.
● Soft article advertising insertion artifact
The advertising insertion artifact is based on popular soft articles on social media for branding A lightweight application for inserting, editing, and redistributing advertising content. Advertisers can use it for free to generate soft-text advertisements and forward them to social media.
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