Article introduction WeChat does have a very large market value, but it is hard to say who can enjoy the benefits brought by the development of WeChat. Tencent controls the life and death power of entrepreneurs. The entrepreneurial risks of WeChat are not small. Entrepreneurs should be cautious and investors should be careful when investing. In the past two days, there has been news that Brother Ma has become the richest man in the country. I hope that Brother Ma will give WeChat entrepreneurs more opportunities and more money.
Original title Most of WeChat’s entrepreneurial scams will become cannon fodder
Crazy! Completely crazy! Now entrepreneurs, investment circles, and public opinion circles are The attention on WeChat is meticulous, and the mention of WeChat immediately attracts attention. How can Teacher Cang be embarrassed? WeChat gives entrepreneurs hope that investors can smell business opportunities, and the media can see hot topics. The repeated bombardment of public opinion has made the whole world crazy. If God wants to destroy it, he must first make it crazy. Today's enthusiasm for entrepreneurship on WeChat is comparable to that of group buying in the past. The result will be the same as group buying. Most of them will never return and become cannon fodder.
The popularity of WeChat is inseparable from the influx of entrepreneurs
Making products requires building a brand. Building a brand, like being a star, requires public attention. WeChat is the star of the mobile Internet. WeChat and Shou, both owned by Tencent, can clearly feel that WeChat is the darling of public opinion, while Shou is far inferior. This is inseparable from the support of WeChat by entrepreneurs. Entrepreneurs flock to the WeChat platform to realize their dream of creating wealth. WeChat is no longer just a mobile social tool but is imagined as an all-powerful wealth creation platform. Every move made by WeChat affects the hearts of many people. The public opinion media has also paid special attention to WeChat, creating a culture where anyone who does not say a few words appears to be backward.
The news of WeChat generating income brings entrepreneurs to climax.
The news that someone is using WeChat to generate income will always bring entrepreneurs to climax because it shows that WeChat does have market value. There are several representative news articles about WeChat income generation. At the beginning of the year, "% of orders from Taobao sellers come from WeChat". Recently, "After selling barbecue online, you can make millions a year and have fun with WeChat food delivery" and "The potential of Moments e-commerce has begun to show." There are sellers who make millions of dollars a month.” Many people's eyes turned red when they saw these messages, and they wondered why he wasn't the one making money. Most people, regardless of the specific content of the article, only regarded the news about WeChat's income generation as the truth. Word of mouth spread the news about making money one after another, attracting people. Countless willing people have joined the wave of WeChat entrepreneurship.
Some people say that it is the right time to start a WeChat business. This sounds true. Now is the best time to start a WeChat business. But in the end, it is hard to say who can succeed through the WeChat platform. Not every entrant will succeed. Most of them need stepping stones on the road to success. WeChat entrepreneurs will fail.
WeChat’s dream of creating wealth has become an investment feast. Many people are stupid about investing money
WeChat’s entrepreneurial craze cannot be separated from the support of venture capital. Venture capital has blown up one market bubble after another. Now venture capital investors are focusing on A company on WeChat promoted WeChat venture capital investment with an average of ~ projects per month in the past month. Many WeChat entrepreneurs have appeared in many entrepreneurial competitions. Now when WeChat is mentioned, venture capitalists will pay special attention to it for fear of missing any potential wealth-making projects. Nowadays, venture capitalists only focus on the dream of WeChat to create wealth, completely ignoring the risks of WeChat entrepreneurship. WeChat is not more public than the Internet, and WeChat is a penguin’s penguin. A single policy can kill the hopes of a group of entrepreneurs.
WeChat is Tencent’s means whoever kills anyone who stands in the way will die
WeChat’s platform is not a free show for others. WeChat’s territory is Ma Huateng’s decision and Xiaolong’s final say. Those who prepare to do marketing on WeChat and engage in self-media in the early stage will wait until WeChat comes out. The efforts that many marketing giants have spent a lot of time on will be instantly wiped out, and the value of self-media will be greatly reduced. This is just WeChat. One day another batch of entrepreneurs will come out. WeChat is Tencent’s territory. They say you can use other people’s things for free. There is no reason to disobey them. The arrangement is that even if you are dissatisfied, others will not bother to pay attention to you. Companion to a king is like a companion to a tiger. One day Zhang Xiaolong became unhappy and changed the rules of the game. He didn't even know how he died, and there was nothing he could do to explain it.
The most obvious example is that WeChat, which has been claiming in late last month that it does not engage in e-commerce and does not touch revenue, and has stopped testing e-commerce for a year, quietly launched WeChat selected products, and the trend is getting stronger. Many people have actually discovered that the original operation team that settled in the WeChat Selected Product Channel is none other than Tencent’s own e-commerce website Yixun.com. On the day of the year, Yixun released news that it officially launched the Yixun+ strategy and upgraded the WeChat selected products previously operated by Yixun Mall to WeChat Mall. This officially kicked off WeChat's entry into the e-commerce field. At the same time, it kicked off not only e-commerce but also mobile payment, website building services, WeChat operations and other fields.
This sudden cold wave shocked many third-party development teams originally based on WeChat. What about cheating? Isn’t this a slap in the mouth? Many people who were originally eager to try and even full of confidence began to remain silent or even complained. With such a powerful Tencent national team entering the field and everyone doing the same thing, is there room for others to play? So this no longer positive or even slightly gray mood has brought a strange atmosphere to the entire ecosystem. They spread at different stages, in different places, and among different people. No one can avoid them.
WeChat entrepreneurship has more meat than relying on others, but it still depends on relationships
Nowadays, there are too many people who want to start a business on WeChat. There are only a few entrepreneurial projects around WeChat. Even the same projects have differences, but through entrepreneurship It won't be long before the mutual models among entrepreneurs will lead to the same entrepreneurial projects. The trend of starting a business on WeChat is that there are more wolves than meat. If you want to start a business on WeChat without any problems, it will be unsound. There are thresholds for starting a business on WeChat. Not everyone can get started. If you have connections, it doesn’t matter. It doesn’t matter. It doesn’t matter. You can find connections. There are too many similar entrepreneurial projects. In the end, you must have strong connections to get support from WeChat. The rest basically have to do it. Packed up and left.
WeChat's imperial skills support small ones and inhibit big ones
Some people think that WeChat has 400 million users and the market is big enough. User needs are diverse, so WeChat's entrepreneurial directions are also diverse. Now it is still the early stage of WeChat's entrepreneurship. There is enough space for entrepreneurship. There are many WeChats. Entrepreneurs are very satisfied with the current achievements and have begun to introduce venture capital in an attempt to take advantage of the trend and expand in one fell swoop. Wake up, you are on Tencent's platform. How can Tencent make wedding dresses for you for free? Tencent invests huge amounts of money in server broadband every year. Do you want to pick Tencent's fruits at extremely low cost? Lessons from Sina Weibo. Deep into Tencent’s heart.
There is a great need for entrepreneurs on WeChat now because these entrepreneurs are the touchstone for the development direction of WeChat. There are too many things that can be done on WeChat. WeChat cannot do them all by itself, so WeChat will support some small entrepreneurial projects for you. When you get big, you will either surrender or be killed. How can you let others snore and sleep on your side of the bed?
WeChat is so popular that Tencent is waiting for the autumn harvest
Now that WeChat is so popular, you can already see the scene of Tencent's big harvest. WeChat does not charge users, but it is easy to provide value-added services on WeChat. In addition, WeChat says it does not charge users, but it does not say it does not charge companies. If companies like to use WeChat, then WeChat will charge companies. There is no need for WeChat to attract companies with 400 million users for free. Here, whether you like it or not, users are the foundation of WeChat, so the profits must be on the enterprise. If you like to do marketing, you can also use WeChat to limit the number of messages that can be sent on the public platform and then pay for more messages if you want.
Of course, WeChat also has greater pursuits of games, local life services, e-commerce, etc., which are all what WeChat wants to do, and other WeChat entrepreneurs can make profits. WeChat can also use it to make WeChat itself, which can bring benefits to Tencent. It’s not a problem at all. In the end, Tencent’s own entrepreneurs will have to wait for Tencent’s share of the big profits.
The entrepreneurial minefield of WeChat cannot touch Tencent's eyes
There are many directions for starting a business on WeChat, such as tourism, catering, e-commerce, games, tools, inquiry, consulting, and education. There are various types of recruitment, marriage and love, etc. But if you want to survive for a long time, you need to try your best to avoid Tencent's eye-catching projects. Tourism, catering, e-commerce, etc. are all projects that have been locked by Tencent. You should try to do as little as possible unless you have the mentality of being paid by Tencent to give it a try. Projects such as tools, queries, and games can be compared and guaranteed to wait until Tencent divides them into other directions. You can also try Tencent and they will not touch them for the time being, but it is hard to say about the future.
WeChat fringe entrepreneurs have objective benefits
In fact, it is not that difficult to make money on WeChat by building micro websites around WeChat, doing micro mall operations, training, and marketing, and the benefits are pretty good. These businesses do not compete with WeChat itself. They are all projects that serve WeChat. There will be no entrepreneurial risks due to WeChat's policy changes. However, due to the low starting threshold and uneven service quality, the market competition is fierce and filled with many scammers, which leads to entrepreneurship in this industry. The reputation is not very good. However, the money-making aspect is not bad. I have friends who do these projects and the income is quite objective.
Conclusion
WeChat does have a very large market value, but it is hard to say who can enjoy the benefits brought by the development of WeChat. Tencent controls the life and death power of entrepreneurs. The entrepreneurial risks of WeChat are not small. Entrepreneurs should be careful when entering. Investors should be cautious. In the past two days, there has been news that Brother Ma has become the richest man in the country. I hope that Brother Ma will give WeChat entrepreneurs more opportunities and more money. (The article from Chuangye.com represents only the author’s personal views.)
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