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_ , ..bb__r.) - < r( )Brand Introduction
_ , rr is an Australian sheepskin boots brand, founded in 2001 by Frank Motel (r).
_ , ..bb__r.) - < r( ) Brand Story
_ , r is the Australian nickname and general name for a kind of Australian specialty sheepskin boots. It originated from Australian folk in the early 20th century. , there are two well-documented ancient workshops that were the first to use the name of this kind of sheepskin boots, and r is one of them.
The r brand was founded in the 1950s by Frank Motel (r), but its manufacturing technology can be traced back to the end of the 19th century. At that time, the grandfather of r founder Motel, the old Motel, was an unknown handmade shoemaker. The sheepskin boots he makes are loved by locals, especially those who work in the field, because of their high-quality materials, precise workmanship, comfort and warmth.
When World War I broke out at the beginning of the last century, Australia entered the war, and Fisher, Old Motel's neighbor, became a ground crew member of the Allied Air Force. At that time, the Allied fighter planes were very crude. When they rose to high altitudes, the temperature inside the cabin was very low, and many pilots suffered frostbite on their feet. Therefore, Fisher's sheepskin boots were put to use and were often worn quietly by pilots to perform flight missions. The story of the sheepskin boots was passed on in the Air Force, and the pilots affectionately called these sheepskin boots b.
Although the appearance of r is a bit clumsy, in the wild Australian wilderness at that time, practicality was our first need when purchasing sheepskin boots. After the story of r spread from the army to the people, it happened to satisfy our needs at that time. kind of demand. In the following years, this kind of boots gradually became a well-known specialty of Australians. In fact, the boots looked pretty ugly in those days, so we affectionately called them b, b, or b, which means ugly boots.
When R's business was booming, many skilled shoemakers heard about Old Motel's magical warm boots, and came to learn the skills one after another. For a time, Old Motel's workshop became an outstanding sheepskin bootmaker. The place where they gather.
Old Motel has always wanted to teach his skills to Motel's father, but Motel's father is very fond of shearing sheep and even wants to train little Motel to become a master of shearing. But little Motel was not interested in shearing sheep, but was fascinated by his grandfather's sheepskin boots. Therefore, little Motel became the youngest shoemaker in his grandfather's workshop when he was 18 years old, and became the best craftsman in the workshop after 20 years. A few years later, the elder Motel passed away, and the younger Motel inherited his grandfather's work and officially named his grandfather's sheepskin boot workshop r Sheepskin Finished Products Workshop. At this time, many craftsmen in the workshop left one after another, bringing Motel's sheepskin boots to various regions in Australia.
In 2008, in memory of the old Motel, the younger Motel officially named r's sheepskin boots the r brand, and the brand was born.
I started to enter the United States in 2000. Some Australian surfers brought the shoes to the United States, and savvy American businessmen saw the business opportunities and officially registered the general name of Australian sheepskin boots as a trademark. This behavior brought confusion to Australia, and the dispute caused by the trademark continued until 2010. Although Australia's local sheepskin boot manufacturers finally won the right to use Australia's common name, they could still only use the word in their country.
Now, after passing the trademark dispute, Australian manufacturers are still developing. They have begun to explore the global market with their own different trademarks. Brands such as b, r, r have entered the international market one after another, and finally competed for Australia's home country around the world. Got a place.
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