Product Details
< - b.rr/_.) - Introduction to Moor Cat
The company was founded in 1999 with a registered capital of RMB 10,000. It also operates the Moor Cat website, Nanjing Youth Voice. Radio and other media, and is a provider of integrated communication Planned new generation of civilized media company.
<-Moore Cat Co-branded Credit Card
3> Moore Cat Co-branded Credit Card is a localized and diversified credit card with powerful functions and excellent services that is popular among young people.
Moore Maomao accurately focuses on local merchants, explores local consumption potential, and serves local card members. In addition to enjoying the uses of the credit card itself, cardholders can also enjoy the exclusive preferential benefits provided by Moor Cat. For example: 50% discount on Nanjing food, half-price movie viewing privileges, free calls, gas discounts, etc., covering not only food, drink and entertainment, but also all aspects of daily life such as food, clothing, housing and transportation, allowing cardholders to obtain a more cost-effective urban life experience. Really enjoy the unlimited surprises brought by the Moore Maomao co-branded credit card, so that Maomao's credit card members can have nothing to worry about with just one card in hand.
At the end of the year, the company and China CITIC Bank officially issued the first co-branded credit card of Moore Cat, CITIC Moore Cat Co-branded Credit Card. This is the first time that China CITIC Bank Nanjing Card Center has cooperated with a non-entity media company to operate a cross-category co-branded credit card. As for the credit card business, as of the end of 3 years, the number of issuances of this card has successfully exceeded 1,000, with a monthly transaction volume of nearly 300 million yuan.
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At the end of the year, the company issued the second co-branded credit card Jinling Dragon Card with China Construction Bank Jiangsu Branch, and it was also the first financial credit card. With the outstanding achievements accumulated in the past, Professional reputation, the number of cards exceeded 10,000 in the first month of issuance, and continues to maintain a rapid growth trend. In just six months, 10,000 cards have been successfully issued, with a monthly transaction volume of nearly 10,000 yuan
Currently, the local cooperative merchants of the Moore Maomao co-branded credit card It has reached more than 10,000 members, and the spending behavior of these members has also profoundly affected their circles of friends, friends, and relatives, which has directly and effectively promoted the brand effect and brand communication of the Moore Maomao co-branded credit card.
< - Moore Cat Website
3> Moore Cat Website is a localized, fashionable and intensive urban living and consumption paradise based on serving Nanjing people.
The website presents many excellent benefits to consumers and provides a brand display platform for local merchants. With the goal of achieving barrier-free communication between merchants and consumers, we have built an information medium that is honest, credible, rapidly transmitted, and continuously extended. At the same time, in the interpersonal network, it not only meets the needs of merchants for the promotion of their own brands and products, but also allows consumers to realize their pursuit of innovative living, economic experience, and shared happiness. Through the online reservation service, consumers can not only enjoy great value discounts of up to 50% off, but also solve the problem of consumers having unclear information and difficult consumption reservations. It also improves the consumer experience and allows merchants to predict the orders of the day in advance, reducing merchant costs. Promote cost, encourage merchants to innovate products to meet consumers' personalized and differentiated needs, and obtain high commercial value with minimal cost.
In terms of new media, Moore Maomao is building an all-round service platform based on the website and combining mobile Internet and traditional Internet, including new media such as WeChat and Weibo. This can enable consumers to experience more fast and accurate one-to-one service, and also create a more efficient, comprehensive, and large-scale product promotion channel for merchants.
<-Nanjing Youth Voice Xuandong. Radio
3> Nanjing Youth Voice was initiated by the Nanjing Municipal Committee of the Communist Youth League and aims to create an FM broadcast media that serves the majority of young people. In 2016, Moore Maomao Civilization Development Co., Ltd. took over the operation of Xuandong.Nanjing Youth Voice FM broadcast, and the radio station was officially launched on the same year.
Nanjing Youth Voice is the youngest, most fashionable and most youthful music radio station in Nanjing. It broadcasts good music in batches all day long, with the theme of serving young people, keeping close to the lives of young people, and setting up It includes youth youth information, youth workplace training, youth friendship, green life promotion, youth rights, youth activities and other programs.
In major sports and cultural events such as the 3-year Asian Youth Games in Nanjing and the upcoming Youth Olympic Games, Nanjing Youth Voice Radio actively promoted the two sessions, and planned and hosted the Youth Olympic Culture Festival and the Asian Youth Volunteer Home , Make Youth More Beautiful Volunteer Cultural Product Creation Competition and other large and medium-sized activities, the in-depth cooperation with the Nanjing Youth League Municipal Committee and relevant departments in media promotion has been highly praised by all parties.
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