Hubei Wuhan Shanjin Technology [Supervised by China 3 Anti-Counterfeiting Association]
Our company is a long-term security printing anti-counterfeiting enterprise, a designated R&D and production unit of China 3 Anti-Counterfeiting Association, mainly for the national government
Units,
manufacturers and dealers provide professional anti-counterfeiting technology.
Chinese wine culture has a long history, so both wine-making companies and consumers attach great importance to the brand image of wine products. Anti-counterfeiting products and services solve the monitoring problems of the production and circulation of alcoholic products in a targeted manner, and realize the functions of regional management, authenticity identification, and counterfeit reporting. It makes it easier for consumers to identify authenticity and protects the brand image of the manufacturing company.
Tobacco products are national monopoly products, and the tobacco industry is the country's largest tax paying industry. Driven by profit, the tobacco industry is also the industry most harmed by counterfeit products. Based on the characteristics of tobacco products, a solution combining multiple technologies and multiple anti-counterfeiting products is proposed to achieve dual protection of tobacco companies' product brands and sales channels.
Example: [.Counterfeit wine problem]
On the day of the year, the case of poisonous and counterfeit wine occurred in Shuozhou, Shanxi, and many people lost their lives. This incident implicated the wine tribe, and for a time, the whole country was shocked
and the talk about Shanxi wine changed. Fueled by public opinion, a campaign to seize Shanxi wine spread across the country. Fenjiu, one of the top ten famous wines that had nothing to do with the counterfeit wine case, was implicated and became the target of seizures in many places. When Guo Shuangwei, chairman of Shanxi Fenjiu Group, talked about the brand protection of famous wines, he recalled the Shanxi poisoned wine case that occurred in 2008. He said that the Shanxi poisoned wine case had nothing to do with Shanxi Fenjiu. Shanxi
Poison The wine case was produced by some unscrupulous small factories in Wenshui, Shanxi. Shanxi Fenjiu is produced in Xinghua Village, Fenyang, Shanxi Province. It won the Panama International Gold Medal as early as 2007 and is a very good product. However, the poisoned wine case caused Shanxi Fenjiu to suffer huge losses, and the impact on the Fenjiu brand was heartbreaking.
This is a brand's history of blood and tears, because other brands of wine produced fake wine, which implicated itself. This is a bloody lesson.
In fact, the real purpose of counterfeiters is not to kill people. Their real purpose is to make money. I heard that since the fake liquor murder case
, liquor counterfeiters have also switched to using Blended with non-industrial alcohol that kills people. Therefore, as far as the anti-counterfeiting industry is concerned, the ultimate goal
is to make it difficult to imitate, so that counterfeiters cannot make money and are unprofitable. As long as there is no profit, the counterfeiters will not be willing to make counterfeit goods no matter how hard they are forced to do so.
Let’s take a look at our national liquor Moutai fake liquor, which has been around since the 1990s. Due to the extremely short supply in the market, by the first half of this year
it reached a crazy situation. Moutai, the national liquor that frequently appears in various elegant places, was unexpectedly reported by its own dealer: the Moutai sold on the market is fake!
We can’t help but worry about the fate of national liquor. If this goes on, the reputation of national liquor will be lost, and fake products will mean that consumers are deceived. Who dares to buy Maotai again? ? How to reflect the credibility of famous wines? How to reflect the noble status of national wine?
We don’t want to face this fact, but we also have to face this fact: in the face of huge profits, counterfeiters are everywhere. But just imagine if we drank fake wine when entertaining guests at a state banquet, wouldn’t this be a tragedy for the Chinese wine industry?
As Xifeng Liquor, which together with Moutai, Luzhou Laojiao and Fenjiu became one of the four famous liquors in China in 2001, it has a history of more than 3 years and is known as the mother of national liquor and the Phoenix among liquors. Xifeng has been prosperous for half a century in the era of planned economy. It has always ranked among the top ten in the country in terms of output and sales. However, due to some wineries counterfeiting the Xifeng wine brand, Fengxiang has been under the impact of the anti-counterfeiting wave. The wine industry
has been shrinking year by year. Since 3 years, there is no trace of Phoenix among the top ten liquors in China. By 2008, there was only one winery left in the county, and Fengxiang Liquor Industry
fell into a trough. A beautiful phoenix faded out of people's sight, and a famous wine with a history of three thousand years declined. It is regrettable that this decline is caused by fakes, and Xifeng Wine still has a long way to go to get out of the trough.
What happened to the national wine? We can’t help but ask. As long as counterfeiters are still profitable, counterfeiting will continue, and there will be more people drinking fake wine and suffering the harm of fake wine! It seems that the fight against counterfeiting still has a long way to go. Brand protection should have been mentioned on the awareness agenda long ago, and anti-counterfeiting will also be the most important means of brand protection.
【. Types of fake wine】
At present, there are two main types of fake wine. One is made with industrial alcohol, and the other is blended with inferior alcohol.
Fake wine made from industrial alcohol is extremely harmful. Drinking too much can easily cause dizziness, and in severe cases can cause blindness. The fake wine that is blended is produced in underground factories
The huge amount of alcohol consumption creates huge room for huge profits. Inferior wine or ordinary wine is disguised as brand wine through corresponding means, and its price is doubled. The corresponding industry chain makes huge profits from it. Of course, it is not only ordinary consumers who suffer, but also the corresponding brand manufacturers.
According to the staff of the Foreign Wine Association, the above-mentioned methods of suspected counterfeit foreign wine are to purchase real bottles and fill them with fake wine.
Ordinary consumers can observe the roughness and roughness of the bottle cap interface. Font printing clarity to identify authenticity. Therefore, it is imperative to adopt effective anti-counterfeiting measures.
[3. Anti-counterfeiting of liquor, wine and other alcoholic beverages]
In the early years, ordinary laser anti-counterfeiting was popular all over the country. Of course, it has also been widely used in the sales process of liquor and wine. With digital
Anti-counterfeiting With the promotion of anti-counterfeiting, its advantages are constantly recognized by the market. Digital anti-counterfeiting has become the most important method for anti-counterfeiting of liquor, wine and other wines. It is widely used by the market. At present, Wuliangye, Luzhou Laoyao, Well-known brands such as Gujing have adopted digital anti-counterfeiting. Of course
there are more brands that use digital anti-counterfeiting, which only combine different technology combinations and corresponding material properties during specific use, making
their The anti-counterfeiting effect can achieve the predetermined goal.
Self-adhesive digital anti-counterfeiting labels
Fragile digital anti-counterfeiting labels: The material is changed from ordinary self-adhesive to fragile paper. The biggest feature of fragile paper is that it cannot be peeled off or removed
/> It will be broken as soon as it comes, which can effectively ensure that the corresponding anti-counterfeiting label will not be reused. If this label is affixed to the seal, it can be clearly identified whether it has been opened.
Revealable digital anti-counterfeiting labels: After being revealed, they can be passwords, and some can be combined with corresponding prize redemption activities to achieve multiple functions at the same time.
Laser anti-counterfeiting and corresponding production processes have been upgraded to produce the more advanced laser revealable digital anti-counterfeiting and laser covert digital anti-counterfeiting
Anti-counterfeiting, especially the covert type, has a very special process. The factory cannot imitate it at all, thus achieving a good anti-counterfeiting effect.
Plastic film type anti-counterfeiting
Wine scratch cards are an important means to promote sales in the distribution process of liquor, wine and other alcoholic beverages. Generally, there are several methods of scratch cards for wine
One is the scratch-off label type, the other is the peel-off type, and the other is the scratch-off card type.
Consultation phone number: (Cheng Chen):
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