How a Weibo account got 1,000 new chess and card game players overnight

Because of the various advantages of operating chess and card games, some big Weibo bloggers have also begun to operate chess and card games on their own. Compared with the previous scolded advertising dogs who could only earn enough to support their families, this way of making money by running chess and card games on their own makes people feel comfortable both physically and mentally. Weibo has accumulated a large number of fan resources in the past. Card games are a popular game type for all people, so if the game is innovated and promoted properly, it will not be a problem for % of fans to be converted into players. If you want the game to be promoted and players are interested in it, the game must have a certain degree of innovation. This is the prerequisite for everything. The chess and card social mobile game "Circle Niu Niu" has deeply excavated and analyzed the social needs of chess and card game players, and innovatively developed a function that only focuses on the cards in the circle of friends, and can carry out text + voice chat during the game. The functionality is not limited to just waiting until the flowers fade.
Secondly, when promoting on Weibo, you must have certain marketing hot spots, inducements, cheap, free, pie in the sky, handsome guys and beautiful girls, in short, there needs to be a tipping point to meet the needs of players. Take "Quan Niu Niu" as an example of how to attract new game players overnight through Weibo promotion.
The first step: to let fans know the most important features of Quan Niu Niu, you can clearly inform fans on Weibo that Quan Niu Niu is a social chess and card mobile game that focuses on playing and chatting with friends in Quan Niu Niu. And add the game download QR code to the content.
At this step, many people will wait and see. Only a small number of players who clearly have this need will join the game. Players who enter the game will definitely invite their new and old friends to join the game through WeChat, Weibo, etc. after learning about the game. Soon after, he posted good reviews about the game on Weibo to guide the topic.
Step 2: Give cash inducement and directly explain that if you invite a friend to enter the game, you will be given a Yuan phone credit reward and play this message in the game. Those players who have been invited by the first batch of players before have had a good game experience will definitely A large number of fans who invite their friends in Moments but did not download the game in the first step will be induced by benefits to download the game and invite their friends in Moments the second time.
Step 3: Post good reviews for the game under the Weibo posted in the second step, but not too much. There must be both praise and criticism, but the criticism cannot touch the core functions of the game. Attract a wave of players again.
So from the above content, you should see that the players attracted by Niu Niu in the circle are not only Weibo fans but also your fans’ Moments. If you do promotions on Weibo several times in a row, Weibo fans will be completely converted into players. However, you should change a benefit point or gimmick for each promotion.