How to develop the home appliance cleaning market in rural areas? Geke tells you!

How to develop the home appliance cleaning market in rural areas? Geke tells you
that home appliances have become popular in rural areas, and the sales volume of electrical appliances in rural areas nationwide is around 100 million units. From the previous small appliances to large appliances such as water heaters, solar energy, refrigerators, and washing machines. Merchants have thought of various promotional methods to seize the big cake in rural areas. While the competition in electrical appliance sales is fierce, the home appliance cleaning market has quietly started in rural areas. The huge market potential has allowed a group of people who dare to think and work to get the first pot of gold.
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More than % of rural areas do not have running water. The water basically comes from groundwater. The rich minerals in groundwater can easily form thick scale (also called water alkali) during the heating process, such as in drinking fountains. , electric kettles, storage-type electric water heaters, washing machines, solar cells, etc., you can see a thick layer of water alkali and stains with the naked eye after using them for a period of time. Within a year, the sales of these appliances were greatly reduced due to the influence of water and alkali, which seriously affected consumers' experience with these appliances. As a result, consumers began to lose confidence in these electrical products. If people are allowed to clean these appliances regularly, they can regain their confidence. There is a huge business opportunity here.
, We have done a lot of publicity and knowledge dissemination on the dangers of scale and electrical contamination, which can be easily queried on the Internet. When people see the dirty electrical appliances at home, they also want good solutions. When people who dare to think and take action present these cleaning products and methods to the people, they naturally gain a lot of support and business. And it soon spread by word of mouth in the rural market, and the market developed rapidly.
, Sharing of market development methods
, In the primary, secondary and even tertiary markets, media advertising, promotions, terminal interception, etc. are important magic weapons for winning competition. However, in rural areas, these tricks are very difficult. It is difficult to exert the same advantages. Rural market information is relatively opaque, and rural consumers' contact with the outside world is not comparable to that of urban consumers. The spread of product information in rural markets also lags behind.
Under normal circumstances, some ordinary people's families only go to the market once a week or so, commonly known as rushing to the meeting, meeting, and going to the market. Rural consumers mainly rely on local TV stations, radio loudspeakers, or recommendations from relatives and neighbors to obtain information. It is difficult for media such as newspapers and magazines to achieve timely advertising effects in rural markets. The purchasing method is mostly based on herd consumption. Several families like to buy together, which is a swarm phenomenon. Let’s call it group buying. The purchasing psychology is mostly based on trusting authority, saving face, imitating and following the actions of people with status and status in the countryside.
For example, if the head of a village builds a building on his home, you see, within two months, many buildings will suddenly pop up in the village. In order to save money, to protect myself, and to be afraid of losing money, I usually buy it because everyone else is buying it. Even if I suffer a loss and get fooled, I am not the only one. This is why those profiteers who sell fake seeds harm people and bring suffering to the local people. This shows that these profiteers understand the consumer psychology of farmers. What they trust most about rural consumer products is recommendations from relatives, friends and neighbors, which is word-of-mouth publicity. In view of this, the choice of sales strategy for rural home appliances must be targeted in order to truly have a market.
, find an influential store in the township as a secondary dealer. As long as there is a gap in the market and the product is easy to use, the market will soon open up.
, some of our dealers can grasp the consumer psychology and consumption habits of farmers to formulate their own promotional activities, and often drive to the countryside with goods to conduct promotional activities.

, The contents of its activities are mostly represented as
, market exhibitions and sales, product exhibitions and sales are held during the towns and villages' market time
, and annual festival promotions are carried out in rural areas such as major solar terms, temple fairs, etc. Publicity and promotion during holidays
, , tour promotion, organization of promotion teams and publicity groups to various villages to distribute leaflets, on-site demonstrations
, , conference promotion, and unique rural farmers’ meetings in rural areas to call on people for collective consumption.
, banner publicity During the important consumption stage, hang product publicity and promotional banners in the streets and alleys of villages and towns to expand the momentum of the event.
, Publicity and advertising: If resources permit, do some broadcast advertisements on local TV stations, radio stations, rural loudspeakers, do some wall advertisements, street sign advertisements on main roads, and do some body advertisements on car bodies, etc.
, At present, Geke has developed professional stores in many first- and second-tier cities in China. While providing cleaning services in the city, we also wholesale and retail home appliance maintenance products. The market received a strong response. After long-term exploration in the past few years, the development of the rural market began in 2018. We hope to develop together with partners who have resources, channels or ideas, and are down-to-earth and willing to work hard.
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The manufacturer directly invites investment, and only one quota is authorized in each area
Yuan franchise fee,
Yuan deposit, only the first batch of purchase fees, The manufacturer gives away free household appliance cleaning equipment and cleaning technology operation CDs
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Zhang Jimao (Mr.) Manager
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Manufacturer headquarters address Haikou City, Hainan Province National High-tech Development Zone
Meijia Industrial Park (Welcome to visit and negotiate)
We have provided business to domestic home appliance factories for a long time
(If you see the huge market potential of the home appliance cleaning industry and recognize the home appliance cleaning industry industry, are preparing to take home appliance cleaning as their own business, please consult us, we will provide you with professional services and the best investment advice)