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The Current Situation of the Home Appliance Cleaning Industry After-sales Service of Home Appliances: There is less maintenance and more repairs, and industry standards have not yet been clarified. The supply of home appliance cleaning products and services exceeds demand, and the contradiction is prominent
The prospects of the home appliance cleaning industry are great, and the market demand for range hoods is declining. oil, the air conditioner was covered with dust, and the refrigerator was smelly. It was determined that these appliances needed a bath. However, most manufacturers now do not provide free cleaning services, and there are few professional home appliance cleaning teams in Harbin. People in the home appliance industry pointed out that at present, both industry standards and charging standards for home appliance products for bathing are still blank.
During the visit, the reporter learned that most citizens can solve simple external cleaning of home appliances by themselves, but they are helpless when it comes to cleaning the interior of home appliances.
Everyone said that in order not to damage the electrical appliances during cleaning, they still hope to have professional technicians clean them. When interviewing Lai Youshuo, manager of the investment department of Hainan Geke Home Appliance Cleaning Chain Company, he told reporters that the home appliance cleaning market is huge. As a sunrise industry in the new century, it is a good project for investment and entrepreneurship/~//
Home appliances have already been used in rural areas. Popularized, the sales volume of electrical appliances in rural areas across the country is around 100 million units. From the previous small appliances to large appliances such as water heaters, solar energy, refrigerators, and washing machines. Merchants have thought of various promotional methods to seize the big cake in rural areas. While the competition in electrical appliance sales is fierce, the home appliance cleaning market has quietly started in rural areas. The huge market potential has allowed a group of people who dare to think and work to get the first pot of gold.
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More than % of rural areas do not have tap water, and water basically comes from groundwater. The rich minerals in groundwater can easily form thick scale (also called water alkali) during the heating process, such as drinking fountains, When electric kettles, storage-type electric water heaters, washing machines, solar panels, etc. are used for a period of time, a thick layer of water alkali and stains will be visible to the naked eye. Within a year, the sales of these appliances were greatly reduced due to the influence of water and alkali, which seriously affected consumers' experience with these appliances. As a result, consumers began to lose confidence in these electrical products. If people are allowed to clean these appliances regularly, they can regain their confidence. There is a huge business opportunity here.
We have done a lot of publicity and popularization of knowledge about the dangers of scale and electrical contamination, which can be easily queried on the Internet. When people see the dirty electrical appliances at home, they also want good solutions. When people who dare to think and take action present these cleaning products and methods to the people, they naturally gain a lot of support and business. And it soon spread by word of mouth in the rural market, and the market developed rapidly.
Market development methods are shared
In primary, secondary markets, and even tertiary markets, media advertising, promotions, terminal interception, etc. are important magic weapons for winning competition. However, in rural areas, these strategies are difficult to use. The same advantages. Rural market information is relatively opaque, and rural consumers' contact with the outside world is not comparable to that of urban consumers. The spread of product information in rural markets also lags behind.
Normally, some ordinary families only go to the market once a week or so, which is commonly known as going to the meeting, meeting, or going to the market. Rural consumers mainly rely on local TV stations, radio loudspeakers, or recommendations from relatives or neighbors to obtain information. It is difficult for media such as newspapers and magazines to achieve timely advertising effects in rural markets. The purchasing method is mostly to follow the crowd consumption, and several families like to buy together, which is a swarm phenomenon. Let's call it group buying here. The purchasing psychology is mostly based on trusting authority, saving face, imitating and following the actions of people with status and status in the countryside.
For example, if a building is built at the head of a village, you see, within two months, many buildings will suddenly pop up in the village. In order to save money, to protect myself, and to be afraid of losing money, I usually buy it because everyone else is buying it. Even if I suffer a loss and get fooled, I am not the only one. This is why those profiteers who sell fake seeds harm people and bring suffering to the local people. This shows that these profiteers understand the consumer psychology of farmers. What they trust most about rural consumer products is recommendations from relatives, friends and neighbors, which is word-of-mouth publicity. In view of this, the choice of sales strategy for rural home appliances must be targeted in order to truly have a market.
Find an influential store in the township as a secondary dealer. As long as there is a gap in the market and the product is easy to use, the market will soon open up. Manufacturer franchise hotline (same as WeChat ID)
Manager Su Caisheng (Investment Department) /~//
Investment Cooperation
Option 1
You can buy two pieces of equipment first and equip them with some products. The total price is only
about! These two devices can handle the cleaning of all electrical appliances and are easy to carry. Basically, electric vehicles can carry these devices. Big bosses all started out as small bosses. Li Ka-shing also sent flowers to sell himself at the beginning. After running for a while, the time will only be two or three months! (Mainly up to you). Once you have accumulated a certain number of customers, consider option two.
Option 2
Based on the market analysis and the customers you have accumulated, you can consider the location of the store and open a small store. Because customers already know your reputation at this level, you can use the advantages of your store to build a brand and attract customers through the advantages of your brand. At this time, you can invest in franchising. The advantage of franchising is the brand effect, and the market will slowly expand. The company provides the following advantages
, zero franchise fees, zero equity deposits, zero deposits, no agency fees are charged, making it easier to start a business
, implement a unified brand image, strict regional protection
, and leave the factory Price supply, unified market retail price across the country, higher profit margin
, exchange support, complete exchange system, allowing you to have no worries
, qualification certificate support, providing a full set of company qualifications, and the right to use trademarks etc.
, support with various promotional materials and free cleaning equipment
, provide all-round management support and related consultation, provide free cleaning technical guidance and services, full tracking service, sound service system, customer questions can be found at be resolved immediately.
. The certified franchisee headquarters dispatches orders free of charge to support customers and enjoy service benefits.
Of course, now that your career is going more smoothly and you want to make it bigger, you can consider option three.
Option 3
Invest
10,000 yuan
,
Become a regional agent in the region
,
Have the sole sales of our products in the region right. At this time, you are a brand service center somewhere, and you can develop several franchisees below. A 10% rebate will be given to you at the end of the year. At this time, I believe you are not far from becoming a big boss.
There is zero franchise agency fee, one place per area, please call us for more detailed franchise agency conditions and policy support
Franchise consultation hotline
(Same as WeChat ID)
Business
Contact Su Caisheng Investment Manager
@
Address National High-tech Development Zone, Haikou City, Hainan Province
Meijia Industrial Park
Postcode
/~//
WhatsApp
