How to promote WeChat marketing during National Day?

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There are many reasons for promotion during Chinese festivals. The National Day is coming soon, so on the occasion of the holiday. As Idouzi WeChat marketers, how should we conduct promotional activities? The editor summarizes the following points:
1. Preparation for micro-e-commerce holiday promotions is very important
Nowadays, with the advent of the era of "sense consumption", consumers' purchasing habits have changed a lot. Consumers are becoming more and more “accommodating”.
Before engaging in promotional activities, micro-e-commerce merchants must first clarify to whom the information will be disseminated to determine what information will be disseminated to the recipients, when and where the content will be disseminated. In terms of specific planning
there are several tasks that must be done well:
Micro-e-commerce promotions need to be accurately positioned and have a clear theme. Is it to convey the brand image to consumers or to actually sell it?
Determine the best plan for micro-e-commerce promotion. In addition to careful planning and personnel arrangements in advance, there is also a good plan to deeply penetrate the purpose and purpose of the event into everyone's mind to fully mobilize their enthusiasm. It is also necessary to conduct detailed promotion plans and detailed training for promotional personnel.
Determine the micro-e-commerce promotion time and the promotion time should be sooner rather than later. It is best to be three days ahead of your opponent to avoid being beaten to the spot. Even the best planning requires good timing.
, Create a good on-site atmosphere for micro-e-commerce promotions. For example, promotional advertisements must be outstanding in micro-e-commerce; decoration must be just right to stimulate customers' desire to buy.
Develop an appropriate sales target and incentive plan. Discounts should be obvious and should not be too complicated to make people feel cheap. The more obvious the feeling of cheapness, the greater the chance of success of such a micro-e-commerce promotion plan.
To control the cost of micro-e-commerce promotions, you need to tailor measures to your own conditions so that you can achieve better results. It is important to have a good budget before planning a profit promotion.
, Make a good evaluation and summary to accumulate experience for the next micro-e-commerce promotion activity.
The last point is also the most important point. Micro-commerce is different from physical stores. In physical stores, consumers can almost see all the products at a glance as long as they walk through the door of the store. However, micro-commerce is different and does not have the restrictions of a physical store. If the guidance is not done well, customers can easily be lost.
2. How to cleverly create an atmosphere for micro-e-commerce holiday promotion
The purpose of holiday promotion is to promote seasonal products and brand image. The brand image of micro-commerce is mainly presented through store decoration and product packaging.
The overall decoration of micro-e-commerce should highlight the festive atmosphere. It is necessary to add holiday elements to the signboards, navigation, promotion areas and even product description templates of micro-e-commerce. For example: traditional Chinese fireworks, firecrackers and other materials can highlight the atmosphere of the National Day; materials such as the moon, moon cakes, Chang'e, and Jade Rabbit can highlight the atmosphere of the Mid-Autumn Festival.
When adding the words "Happy Holidays" and "Family Reunion" to the signboard of micro-commerce, don't underestimate such a small adjustment and such an old-fashioned blessing during festivals, especially the Mid-Autumn Festival. Very effective. We can clearly feel that every customer who enters the microsite is extremely happy when they see this sentence. This makes customers feel friendly towards the microsite.
Let consumers know through various channels that the store is promoting sales, creating a hot promotion atmosphere for the entire micro-commerce. You can add the word "promotion" on the signboard and left navigation bar, and it would be best to add specific preferential measures. However, if the promotional measures are too complex, they are not suitable for adding to the signboard. It would be even better if you purchase promotional tools such as "get it free with purchase". For Wangpu, the signboard, left navigation, and promotional information can be displayed on each baby's page and make full use of these areas to create a good promotional atmosphere.
Note: The overall decoration style must be coordinated and unified, otherwise it will give people a chaotic feeling.
3. Case Interpretation: How to find the best profit margin for micro-commerce promotions#?
The National Day holiday is approaching, whether it is physical stores or micro-commerce discounts, the trend of discounts is coming. The purpose of discounts is to promote sales. Only by understanding the needs of consumers can we truly achieve the purpose of promotion.
Whenever you walk into a shopping mall or walk along a pedestrian street during the festival, you will see some promotional activities such as: rebates for how much you buy, discount sales, gifts, etc. All the merchants are racking their brains to use their own clever tricks. Improving your own sales Micro-commerce is no exception.
Discounts and rebates are not a permanent magic weapon for winning. The purpose of promotion is to increase sales but its target is still customers. Blindly pursuing immediate sales during holiday discounts will lose old customers who purchased before the discounts. A common saying in today's society is to do business based on people, and all customer-oriented promotions should focus on old customers.
The consensus of most marketing experts is that it is a wiser marketing method to invest limited funds during festivals in promotional activities that can stimulate consumers. It is worth noting that holiday promotions should not rely too much on simple price reductions and discounts. It will damage the company's brand image and affect subsequent sales. An alternative strategy is to consider increasing the added value of the product and value-added services, which will increase short-term sales without causing too much negative impact on consumers who have already purchased the product.
The method of giving out different red envelopes according to different consumption amounts of consumers is actually a clever discount. Start the end-of-quarter profit sharing project in a timely manner. There can be many modes of profit sharing, such as using a carousel to allow customers who have already bought shoes to compete for the profit sharing plans they may get, such as directly marking it with a label on the promotional item. Of course, the most effective thing is to launch a systematic profit-sharing plan - profit-sharing in proportion to the amount you buy. Clever bundling can also be done. Before the event, make several bundled series based on the styles of all promotional items. In short, consumers are always interested in giving away profits. However, it is important to have a good budget before doing a profit promotion.
4. Evaluation of Micro-e-commerce Promotional Effects and Correction of Promotional Plans
Many store owners are done with the promotion, but there is still a very important task that they have not done. That is the evaluation of promotional effects and the modification of promotional plans. Summarizing experiences and lessons will be helpful for future promotion work.
It is impossible to know in advance that any promotional activity will be feasible. After the promotional activity is implemented for a certain period of time, we need to evaluate the effect of the activity.
5. Disguised discounts
Disguised discounts are not direct price reductions, but are used through some other methods to allow customers to benefit. This operation is actually relatively simple.
#.Buy more and get more. It’s easy to buy, buy three, get one free, buy five, get two free. Although the profit may be relatively lower, it is still necessary to sell the goods, reduce the inventory and increase the working capital.
#. Combination sales. You can customize this by using Taobao's package sales, which is very useful. However, it seems that customers still don't use it too much and will naturally accept it after a long time.
#. No increase in price for additional quantities. Everyone knows that giving customers more benefits, the simplest laundry potato chips, the packaging bags are printed with "increase in quantity but no increase in price". The specific operation must be based on the products in your own store.
6. Track various data during the promotion process
On the one hand, look at the number of views and sales. These data need to be compared horizontally and vertically, that is, the current page views and transaction volume are compared with the historical page views and transaction volume. The second is to compare the page views and transaction volume of competitors in the same industry with your own store. The result of this two-way comparison is the real promotional effect.
On the other hand, we understand consumer needs and satisfaction with promotions through consumer feedback. The demand from consumers is the most authentic voice and will play an important role in revising sellers’ promotional plans that cannot be ignored.
7. It is necessary to modify the plan at any time during the promotion process
If during the promotion, you find that the data is not better than usual, it may mean that the promotional methods you adopt are not attractive, and you need to modify the promotional methods.
If the effect of the promotion evaluation deviates from the expected goal, it is necessary to find out the reasons to see which part has the problem and formulate new promotion strategies for correction and improvement based on the problems that arise. This work needs to be repeated until the promotion ends.