Year1
- 规格：
- 450ml
- 箱：
- 25瓶
- 保质期：
- 3年
< < =>How to expand your home appliance after-sales business? The home appliance cleaning service market is big and profitable
How to expand the business scope of home appliance after-sales service?
Break the unspoken rule that home appliance after-sales stores can make profits after three years!
After-sales service is the most critical link in the business of home appliances. Home appliances are still durable consumer goods in our country. Consumers hope that when the product has problems, it can still be used through simple repairs, so they try not to choose to buy new ones. commodity. After the general household appliances are purchased and entered into the home, they must undergo at least one repair on average from use to scrapping. Such huge maintenance needs are an important reason for the overload of after-sales service work, and it is also a potential industry. Big market.
Home appliance manufacturers generally have a one-year warranty for the entire machine, a three-year warranty for major components, and a service commitment of self-repair for more than three years. Therefore, operators in the home appliance after-sales industry rarely achieve profitability in the first three years. But there are also companies that start making profits in the first year in this appliance after-sales industry. The development of Hangzhou Limin Home Appliances After-sales Service Co., Ltd. is a good example of this industry. Zhang Shengli, the person in charge of the company, introduced to the author that he studied marketing at South China Normal University and directly applied for a job in the company after graduation. The company has accumulated valuable experience in selling water dispensers, humidifiers and other home appliances from promotion to after-sales. It is very clear that home appliances need to be cleaned and disinfected after three months of use, and is very optimistic about the home appliance cleaning industry.
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In 2009, Zhang Shengli left the company where he had worked for five years and returned to Hangzhou to start a home appliance after-sales service business. When the author asked why the profit growth rate is more than three times that of its peers? Zhang Shengli smiled and said that when he was at work, he learned about Geco, a company that makes descaling agents for water dispensers as gifts. After he came back, he directly cooperated with Geco and incorporated Geco's home appliance cleaning products into my network. , expanded the service scope and combined household appliance cleaning with household appliance repair and after-sales service. Zhang Shengli made a simple comparison to the author:.
General home appliance after-sales service company in the first three years:
Main work:
, signing installation agreements with home appliance manufacturers (range hoods, air conditioners, etc.) and building installation outlets
Sign a maintenance agreement with the manufacturer to undertake simple maintenance.
Actively publicize in various forms to increase diversified services.
Main income:
, is collected from the installation management fee (usually the management fee is charged according to % of the manufacturer's settlement of the installation fee).
, maintenance fees. Generally, the cost that manufacturers invest in maintenance is about ..% of their sales. But the risk is not small. If the manufacturer does not have many contracted repair stations, there may be more machine replacements, resulting in greater losses.
, other service fees.
And Limin Company:
In the first year, in addition to signing contracts for home appliances that need to be installed, we also signed contracts for branded small home appliances (such as washing machines, refrigerators, water dispensers, water purifiers, electric kettles, and soybean milk machines). , humidifier, induction cooker, etc.) maintenance agreement:
When installing home appliances or returning visits, use the opportunity to introduce the use methods or maintenance opportunities to customers, publicize to customers the benefits of regular cleaning of home appliances and the harm of not cleaning, and Geke home appliance cleaning products are sold directly to customers, and a full set of home appliance cleaning service annual cards are also launched.
, take the initiative to carry out on-site home appliance repair and cleaning activities in residential areas where customers are concentrated on a regular basis (usually publicized one week in advance), so that customers who are not within the scope of the contract can also be attracted to purchase home appliance cleaning services. Card.
Main income:
, home appliance installation management fees, maintenance fees.
, Sales fees for Geke home appliance cleaning products
, Annual card for a full set of home appliance cleaning services.
Summary: Taking advantage of Geke's product advantages, integrating its own customer resources, and maximizing benefits, the annual income from cleaning services alone has increased by tens of thousands.
Geco products and services include:
Industry Analysis
The market demand for home appliance cleaning services is quite huge. Taking second- and third-tier cities such as towns as an example, the permanent population is at least 10,000. If Calculated by population/household, the number of households with a permanent population is at least 10,000. If the average % of households receive services, then there are at least 10,000 households. Each household (air conditioner, range hood, washing machine, refrigerator, etc.) (Taiwan water heater, etc.) home appliance cleaning needs every year. Even if the service fee for all home appliances is calculated every time, urban household users will have a market demand of one million yuan every year. The market capacity of corporate customers is even greater, with a conservative estimate of more than tens of millions of dollars per year.
Introduction to the Geke brand
Founded in 2001, Geke is a private joint-stock high-tech enterprise. The group company's subsidiaries include Hainan Geke High-tech Industrial Co., Ltd., Shanghai Geke Daily Chemical Products Co., Ltd., and Hainan Meijia Fine Chemicals. Co., Ltd., Hainan Yingside Information System Co., Ltd. and other eight wholly-owned subsidiaries, with fixed assets exceeding 100 million yuan.
&The company is committed to becoming a strategic partner of the world's leading home appliance companies, helping to integrate customers' pre-sales, promotions, and after-sales service resources, reducing overall operating costs, gaining competitive advantages, and winning consumers.
&Geco’s customers in the Chinese market include Midea, Joyoung, Supor, Oaks, Gree, Haier, Huangming, Angel, Kelon, Pentium, Boss, Gome, Suning, Yongle and other hundreds of well-known home appliance companies , all of whom are industry leaders.
The company's domestic sales headquarters is located in the beautiful Hainan Island, and its marketing agencies are located in every province and city across the country. The overseas sales headquarters is located in Shanghai, the most economically developed city in China, and its business scope includes Southeast Asia, North America, Europe and Japan
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Brand advantage
.Professional products
Domestic is a professional cleaning product manufacturer that pioneered the domestic professional home appliance cleaning industry in 2007. Domestic home appliance manufacturers choose Geke Company to produce cleaning agents, promotional gifts and cleaning products. The product has an advantage in cost performance. With stable supply and stable quality, franchisees can sit back and relax when developing local channels.
.Professional equipment
After years of development, Geke has developed several professional home appliance cleaning equipment, using accessories produced by well-known domestic manufacturers, and assembled a large number of high-quality equipment. After being launched on the market, it has been highly praised by franchisees. At present, Geke focuses on retaining six types of professional cleaning equipment, and the most recommended model is multi-functional equipment.
Professional cleaning technology
Geke's cleaning scope covers: deep cleaning of range hoods, air conditioner hang-ups, hang-ups, central air conditioners, deep cleaning of water dispensers, water heaters, refrigerators, non-destructive cleaning, washing machines, deep sterilization cleaning, solar energy, floor heating, high-efficiency cleaning and other professional technologies. For those who visit the headquarters of Geke, we adopt the principle of training first and then signing the contract after you are satisfied.
Brand support
, zero franchise fee, zero equity fee, zero deposit, no agency franchise fee required to start a business easier
, implementation of unified brand image, business district protection
, Ex-factory price supply, unified national market retail price, higher profit margins
Qualification certificate support: provide a full set of company qualifications, trademark use rights, etc.
Provide a full range of management support and related consultation, free of charge Providing cleaning technical guidance and services, full tracking services, and a sound service system, so that customer questions can be resolved as soon as possible.
For more detailed franchise agent conditions and policy support, please call us:
Franchise consultation hotline: (same as WeChat ID)
Business:
Contact person: Manager Feng Bin
Address: Meijia Industrial Park, National High-tech Development Zone, Haikou City, Hainan Province
Postcode:
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