Big changes in the marketing model of Hefei balcony sealing

In just a few months, the "manufacturer direct sales" model has developed from its initial theoretical conception to today's industry trend. What has led to the great change in the marketing model of the doors and windows industry? Dingli Doors and Windows believes that the most important factor is the aging of traditional channels. It is impossible to keep pace with today’s diversified marketing model. First, the industry's profits are low and it is difficult for dealers to survive
In the traditional marketing model, dealers act as "intermediaries" in the entire transaction activity, existing between consumers and manufacturing companies. Its only profit comes from the price difference of the product and the policy support from the manufacturer. However, in recent years, industry costs have continued to rise. manufacturers have continued to increase product distribution prices. In addition, store rentals, employee wages, and management costs have also continued to rise. Dealers' profits have been compressed to a meager profit, which has severely dampened dealers' enthusiasm.
Second, the industry is developing rapidly and dealer competition is intensifying
The development speed of the aluminum doors and windows industry can be described as a blowout. In just a few years, the scale of the national aluminum alloy door and window companies has increased by nearly one-third. Originally, three people shared a piece of cake, but now one person suddenly came in and asked for a share. In order to share more cakes, dealers of different brands had to choose price reduction promotions and other forms, leading to vicious prices in the industry. In an endless cycle of competition. The affected aluminum door companies are also unable to extricate themselves from the whirlpool of price competition in order to increase their market share across the country.
&
Third, factory direct sales, the rise of new models
Compared with the traditional investment model, the & factory direct sales model has more obvious advantages. It can abandon past sales to the greatest extent. Intermediate links such as agency and logistics in the model return product profits to consumers to a greater extent. Consumers are also willing to accept direct transactions with manufacturers, which not only ensures the quality of the products, but also ensures the after-sales issues of the products.
Fourth, with the advent of the information age, network tools have become more diversified and convenient.
As long as productive enterprises publish relevant information on the Internet, it can be searched and viewed by thousands of users. The relevant information is transparent and is no longer a monopoly of dealers.
The essence of the &r factory direct marketing model is to completely move the company's factory to the consumers. This marketing model not only reassures consumers but also makes the company happy. Isn't it exactly what people need now? For more product information, please call us
Sunroom
Sunroom Outdoor
Hefei Dingli Doors and Windows Factory
Foreign Direct Sales Wholesale
King Kong Mesh Integrated Windows, Heavy Sliding Doors, High-end Sunroom and regular screened windows. The new diamond mesh integrated window material has novel shape, gorgeous design, safe structure, and high-sealing process structure to ensure windproof, waterproof and leak-proof, and has excellent thermal insulation, heat insulation, waterproof and ultraviolet protection properties. Welcome new and old customers to visit the factory and order materials.
Factory phone number: (same number on WeChat):
Factory address: Hefei City
Yaohai City Imperial Examination Industrial Park
Furhu Road No. Chaoqing Group Internal Factory