Product Details
Customized commemorative coin boxes in Nanjing? At present, packaging and printing should consider using digital printing for at least the following three reasons: First, digital printing can well cope with the high requirements of relevant departments on packaging and printing enterprises in terms of pollutant emissions. Second, digital printing can easily meet the personalized printing needs that have emerged in the market. Third, digital printing equipment has the advantage of being integrated with existing printing processes, making it suitable for packaging and printing companies to take the path of hybrid printing to meet the needs of different customers. At present, the purpose of packaging and printing companies introducing digital printing equipment is not to replace technology, which is almost impossible and unnecessary, but to supplement it, to meet the needs of different customers, and to choose the most economical one according to the product. Production methods, in order to improve production efficiency. It can be said with certainty that it is only a matter of time before digital printing equipment and processes enter packaging and printing companies on a large scale. Digital printing is still in the layout stage when it enters the packaging field. In recent years, some large-scale and capable packaging and printing companies have purchased such high-end digital printing equipment for packaging and printing production, such as the Tobacco Packaging and Printing Company in Shanghai. This is both In order to solve the physical proofing of packaging design products and allow customers to have an intuitive understanding of the newly designed products, it is also to have the ability to organize the production of personalized products.
However, due to limitations in financial resources and business volume, there are currently only a few units that can enter this field. There is no doubt that digital printing has advantages in meeting people's personalized needs, and there is a lot of room for integration with other production methods. However, it is not the time for packaging and printing companies to enter the field of digital printing and rely on digital printing to make money. It is just to facilitate enterprises to compete for the market with numerous production processes, cultivate relevant professional talents, and prepare for the outbreak of digital printing at a certain point in time. The reason why it is said that it is not the time for digital printing to make money for packaging and printing companies is because they basically rely on foreign brands of digital printing equipment and consumables. Their production costs are still very high and they lack competitive price/performance ratio. A considerable part of them could have been replaced by The reason why production tasks completed by digital printing are often defeated once they encounter competition from traditional printing machines through combined plate organization.
It is said that it is not the time for digital printing to make money for packaging and printing companies, but also because, except for a few specific consumers, ordinary consumers still have an invisible sense of rejection of high-priced products. This is why, except for marriage partners, they are willing to do it for The reason why couples spend money to make special wedding candy packaging bags, but usually they are not willing to spend the extra cost. This is related to both their consumption concepts and their income levels. I believe that one day, when the price drops to what they can afford, such personalized orders will grow exponentially. Although digital printing has not yet made money in the packaging field, entering this field as early as possible is indeed the need for the next development of enterprises. When traditional printing can also provide financial support for digital printing, this part of the development stage should be digested. Investment is possible. Otherwise, even if a company follows the trend and hopes to enter this field, it lacks financial support, or if others have already taken the lead in occupying the market, the cost of re-entry will be higher.
When the volume of content printing shows a large-scale decline, many people believe that packaging printing should rebound sharply with the recovery of the economy, and even some professional consulting organizations hold this view. But in the author’s opinion, saving resources and reducing packaging waste is becoming a market consensus, and the pursuit of simplicity, novelty, and fashion is becoming a trend. What’s more, the packaging itself only undertakes a beautifying function and is not related to the inner items that are actually purchased with money. There is no direct connection. The conclusion drawn from this is: Just as content printing has been impacted by the Internet, packaging printing volume will not show an uncontrolled growth trend. Only creative products can attract people's attention.
In short, today, when traditional printing has reached its extreme and large printing orders are decreasing day by day, digital printing is trying to continuously expand its share of the total printing volume, including packaging printing, which has a large market share. It is believed that as time goes by, the proportion of digital printing in packaging printing will continue to grow, and hybrid printing will become a direction of packaging printing, not only to reduce production costs, but also to meet the needs of short-run packaging printing with individual needs. This It is an undoubted development trend. For this reason, all companies interested in further developing packaging and printing should seize this opportunity and enter this field as soon as possible to lay a solid foundation for future development. <=_
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