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hh rb(, With the release of the movie "Grand Trail", Hanyi Font Library, which customized special fonts for the film, has also begun to attract attention from both inside and outside the industry. In recent years, font licensing centered on fonts and targeting the B-end market Business, as well as the Internet business for the end market, are developing rapidly, and capital is not willing to spend a lot of money to buy font copyrights. According to industry insiders, although there is still a lot of market space for customized fonts, it is not easy to make a real profit. Reporter from Beijing Business Daily The investigation found that high investment has lengthened the company's payback period, and the reality of rampant piracy and difficulty in rights protection has overwhelmed many font companies.
hh rb(, hh rb(, Production is time-consuming and laborious
hh rb(, Taking advantage of the lingering heat of the National Day movie market, Beijing Hanyi Keyin Information Technology Co., Ltd. (hereinafter referred to as Hanyi Font), a company that customized fonts for the movie "Grand Trail", has also begun to attract attention from the industry and outside. In fact, font fonts It is an item that is frequently used in people's daily lives but is easily ignored. However, when actor Jing Boran's fonts were favored by the capital market and the copyright was bought out at a price of yuan per word, the market influence of the font library gradually gained attention. Driven by the fan effect, customized fonts and personalized font content have become highly sought after.
hh rb(, It is understood that designing a Chinese font requires at least one character. When Founder Font was producing the Xu Jinglei font, It took Xu Jinglei more than half a year to write these words. Currently, relying on technical means, font development can be made simpler. After celebrities finish writing, they will often use technical means to reshape the font structure and then adjust the font The aesthetics of strokes can be embedded into the font package after the expansion is completed. Du Liping, head of the marketing department of Hanyi Font Library, said that in Hanyi Guo Jingming Style, Guo Jingming only needs to write a character by hand according to the sample character template, and then use technical means to write the character. It can be expanded to font standards.
hh rb(, Unlike customized fonts that are popular among a large number of fans, it is more difficult to simply design a font. A font developer told a Beijing Business Daily reporter that one font would cost as little as It requires a word, and it can reach up to ten or twenty thousand words. Each word needs to be carefully outlined and adjusted by the designer stroke by stroke. It takes a team of several people at least half a year to develop it, and at most it takes two or three years. The long development process and expensive development costs must rely on large-scale sales in the later period for a font to make money.