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In the era of rational consumption of dance floors, companies cannot blindly implement low-price strategies
As people's income levels increase, today's consumers' consumption concepts are also becoming more rational. For buyers, flooring is a large-ticket consumer product, and its service life is much longer than that of general fast-moving goods. They often shop around when purchasing. Since small and medium-sized floors account for a large proportion of my country's flooring industry, consumers may not necessarily choose the floor with the lowest price out of consideration for product quality during the selection process from these numerous brands.
The one-third effect is a common psychology among consumers when purchasing goods in the building materials market. The effect is not only reflected in the location of the store, but also in the choice of product price. There are many flooring brands nowadays, and they all look similar at first glance. Buyers dare not blindly trust what the salesman says. They can only choose among products that appear to be of similar quality, and price is definitely the first and last consideration.
Buyers have a mentality of seeking benefits and are afraid of losing money if they buy something expensive, so the price cannot be inflated and it is still necessary to set a reasonable price. However, if the price is too low, consumers will be paranoid and suspect that the quality of cheap flooring products is not up to standard, so most consumers will choose from the middle price range. However, with the improvement of people's consumption concepts in recent years, many consumers who value cost-effectiveness end up purchasing higher-priced flooring products. The person in charge of Youshang Dance Floor analyzed.
Putting aside the factors of price wars, artificially raising prices and then lowering prices, what is the fundamental reason for the price gap between dance floors? From the perspective of raw material selection, the calcium powder content in plastic flooring is an important factor that determines the quality of the floor. If the amount of calcium powder is too much, the floor will have more scratches and the quality will naturally be reduced, but the terminal price will be corresponding. A lot lower. In addition, due to rising logistics costs, if there are too many intermediate circulation links for dance flooring, the final price of the flooring cannot be low.
In order to compete for the end market, companies or dealers lower floor prices, which may attract some consumers, but it is not a long-term solution. After all, many good-quality floors also have high costs. If they trade at a loss for a long time and focus on sales, the flooring companies will not be able to sustain their subsequent operations. I would like to suggest that dance flooring companies should put more effort into improving the quality of their floors and at the same time increase the visibility of their brands and products, in order to win the favor of consumers.