Year10
Passedcertification 
. Broken flowers are not waste, the project of classifying, drying and turning waste into treasure is a product
. Zheng Zixin used her rest time to collect some used flowers. At first, she was afraid that her friends would find out, so she lied and said she was taking it back to decorate her room. After work every day, Zheng Zixin would be in her room processing the leftover flowers brought back from the flower shop. She tore off the remaining flowers one by one according to different colors and put them into different bags. Then I took these petals to a nearby wedding company to sell them, and suggested to the owner of this wedding company that using fresh flowers instead of plastic flowers would make the atmosphere at the wedding venue more emotional and make the guests more satisfied. It happened that this wedding company had a wedding business the next day, and the boss thought it was a good idea. So this company not only wanted the petals brought by Zheng Zixin, but also reached a verbal agreement to purchase them from her at a price of RMB per kilogram. In the first month of the waste-to-treasure entrepreneurial project, in addition to her salary at the flower shop, Zheng Zixin earned a lot of money from selling flower petals.
. Market differences will always exist, and business opportunities will become apparent. The key is to find the right angle to enter the market. How to turn waste into treasure? For a small company, it will undoubtedly be thankless to enter an already mature and stable market. Small companies should break consumers' spending habits and focus on markets other than existing markets, that is, market space that only a few people are competing for. This requires operators to be like entrepreneurs, who turn waste into treasure and entrepreneurial projects are not bound by the status quo of the market. They can use new ideas to create markets and use new products to overcome complete vacant markets or vacant areas in the complete market.
. How to turn waste into treasure? The entrepreneurial project of turning waste into treasure broke the storage bottleneck and increased profits
. Since fresh flower petals can only be kept for two or three days at most, and there are no rules for weddings organized by wedding companies, they can only be held two or three times a week during busy times, and two or three times a week during leisure hours. We only come across them once every half a month, and so many flowers go to waste. The immediate priority is to deal with the difficulty of retaining flower petals for a long time. To change the current forced situation. When Zheng Zixin was at a loss, the customer's words reminded Zheng Zixin. The client thought that although the idea of using real flower petals in wedding activities was good, the flaws were also obvious. The water content of flower petals is heavy, and the petals will fall to the ground immediately when scattered in the air. It is difficult to create the colorful and colorful effect like a goddess scattering flowers in the air. The effect of taking pictures is not as good as using paper flowers.
. If we can find ways to improve this shortcoming, our business will be many times better than it is now. Zheng Zixin got inspiration from the raisins on the fruit stall. If flowers are processed into dried petals, they can not only be preserved for a long time, but also reduce the weight of the petals.
. At first, Zheng Zixin wanted to put the flower petals in the sun to dry. But sun-dried petals curl up and become brittle. How to turn waste into treasure? Zheng Zixin studied carefully and found that the indoor natural air-drying method for making raisins could be used. Using this method, the sun-dried petals not only have no curved appearance, but also greatly increase their flexibility. Zheng Zixin immediately took the dried flower petals to the wedding company and photo studio to sell them. The customers were very satisfied with the dried flower petals and asked Zheng Zixin to deliver them to them immediately. Zheng Zixin made calculations in advance and found that after drying the petals, she could only get the petals. In order to ensure a profit, Zheng Zixin raised the price of dried flower petals to 1 yuan per kilogram. Since the original real flower petals were highly anticipated by customers, the customer readily agreed.
. In the wedding shopping mall, these dried flower petals quickly received expectations, and also attracted the attention of other wedding companies and photo studios. Due to the lack of sources of residual flowers and limited energy, it is often impossible to meet demand. Zheng Zixin, an entrepreneurial project that turns waste into treasure, has signed agreements with more than a dozen flower shops to purchase leftover flowers for RMB 10,000 per year. Broken flowers that were treated as waste can also be sold for money, and flower shop owners who don't know the truth are very happy. So once this agreement is signed, it lasts for five years. Zheng Zixin's broken flowers finally have a stable origin. Later, Zheng Zixin quit her job in the flower shop and opened a dried flower petal specialty store. By 3 years, Zheng Zixin’s monthly net profit was around 10,000 yuan.
. There is no perfect product. Exploring the shortcomings of the product and making up for its shortcomings will increase its use value. However, small companies are generally restricted by capital and technology, and lack the ability to innovate and solve problems independently. If we correctly analyze the existing successful experiences, we can solve the shortcomings of small companies themselves. The key to the success of borrowing topics to deepen the strategy is to learn to imitate. Imitation does not hinder the company's breakthrough ideas. Instead, he explored the possibility of finding a breakthrough. While imitating, you should also have your own originality, so that the products created can meet market demand.
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