Famous Tea Town/Famous Tea Town Franchise

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Editor In the brand operation, Famous Tea Town is the first in the industry to introduce a joint-stock group operation model that combines knowledge and brand, and cooperates with the top ten tea origins in China. Well-known brands have formed strategic cooperation alliances to rapidly promote the market extension and expansion of famous teas of origin from the region to the country and from China to the world by co-building terminal retail channel platforms, integrating professional products in the tea industry, and centralizing the unified operations of well-known brands. expansion.
With its excellent knowledge-based management team, leading retail business model and professional brand product matrix, Mingcha Town has created many firsts in the industry in the form of terminal platform of Mingcha Town. Record:
The first full-category professional chain store brand in the tea industry
The first terminal channel brand of famous tea from origin in the tea industry
The first integrated platform for China’s top ten famous tea brands from origin .
Not only that, Famous Tea Town is accelerating the preparation for the construction of a large-scale operation headquarters in Anxi Tea Bohui, China's largest tea industry brand base. After completion, it will become a center integrating brand building, management introduction, channel development, marketing, and chain stores. An operating platform that integrates education, team building, product research and development, and cultural integration.
With the operation headquarters as the brand base, Famous Tea Town will create the seven weapons that attract the most attention in the industry:
Create a chain store management system for high-end tea industry terminal channel brands
Create the top ten Product R&D and process innovation center for famous teas of origin
Create a high-end alliance club for customer groups
Create one of the top ten famous tea culture expo halls aimed at exploring, displaying and disseminating Chinese tea culture
Create a dedicated To create a tea terminal retail academy that provides various management professionals for famous tea towns and the tea industry
To create a tea estate that provides experiential marketing and terminal retail academy learning and practice for consumer groups
To create a tea estate based on promotion A tea research institute that engages in high-end dialogue in the industry, accelerates industrial upgrading, and promotes technological innovation.
As the founder and leader of terminal channel brands in China’s tea industry, Famous Tea Town believes in sharing weal and woe, innovating together, and staying together through thick and thin, believing in ourselves and respecting our partners. It is our goal and responsibility to create China’s tea business card. Fear the wind and rain and keep moving forward!
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3 Franchise Advantages
, a dual-track marketing model that goes beyond traditional relationship marketing
Up to now, China’s tea industry is still stuck in the stage of relationship marketing, and no real significance has yet emerged. A strong brand on the market. Famous Tea Town is the first in the industry to hold high the banner of cultural marketing and implement a dual-track marketing model of relationship marketing and cultural marketing in parallel. It aims at Gome R in China's tea industry and builds channels and stores to target Starbucks in China's tea industry. , build brand and build culture.
, In the terminal store, Famous Tea Town promotes brand marketing simultaneously from the material value of the product level and the spiritual experience of the cultural level. At the product level, it appeals to the material value of the origin and at the cultural level, it appeals to be brothers all over the world. The brand spirit and the brand proposition of being brothers and having a cup of tea.
Nine models and nine links
, Create a business model matrix for famous tea towns
Only with new models can there be new breakthroughs. Famous tea towns realize that the reason why traditional tea brands are facing slow development and The most important reason for the lack of stamina and even the general lack of favor from the capital market is the lack of new brand operation models and industrial integration models.
Based on a profound insight into the traditional business model of the tea industry, Mingtea Town created a management system and established an execution team based on the standards of a listed company. After a long period of exploration, reference and summary, Famous Tea Town has innovatively refined a set of business operation models that can quickly become bigger and stronger.
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, nine models and nine links form a business model matrix that is replicable internally and difficult to imitate externally, and gradually lays out channel network, capital network, market network, brand network, product network, customer network, and industry network. network, determined to build Famous Tea Town into a benchmark for new channel brands in the Chinese tea industry.
Integrating industry, brand and capital, Famous Tea Town embraces its established business ideals and will strive towards the goal of winning the capital market.
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