Mengxingtang franchise

Mengxingtang (RR), born in 2001, is a brand of Shanghai Yanyue Trading Co., Ltd. It is a foreign-funded company headquartered in Shanghai. The investor is Japan Xingmeng Trading Co., Ltd., which owns more than 10 drugstores in Japan and has a registered capital of Ten thousand yen.
Mengxingtang imported drugstore chain is the first imported drugstore in China to use open-shelf sales.
At present, Mengxingtang has global cosmeceutical product resources from multiple countries and brands. It is a multi-brand (mainly imported products) collection store, covering skin care, makeup, perfume and tools, etc. Multiple categories. Skin care products, makeup, beauty tools, baby and men's products, and a wide range of daily necessities from different countries around the world. All categories are reasonably extended around health and beauty, providing customers with a diverse range of products to cater to different lives. type needs.
Mengxingtang drug and cosmetic chain is a collection of multi-brand stores (mainly imported products). Skin care products, makeup, beauty tools, baby and men's products, and a wide range of daily necessities from different countries around the world. All categories are reasonably extended around health and beauty, and more than 10 brands and individual products are sold. Among them, internationally renowned cosmeceutical brands (such as Vichy, Avène, etc.) have established their iconic cosmeceutical identities and highlighted their differentiated category characteristics. The creative life section has products that cover the daily needs of fashionable people, fully demonstrating Asia's fashionable cosmeceutical stores. feature. Taking kindness, smile and sincerity as its service concept of continuous efforts.
b , , , bThe big benefits of Mengxingtang:
b , , , bIntroduction of international cosmeceutical brands at one time
b , , , Mengxingtang brings together brands from many countries Global cosmeceutical resources, including basic skin care, colorful makeup, shampoo and hair care, hair care, men's area, oral hygiene, beauty tools, and creative lifestyle categories. The introduction of Mengxingtang can introduce many hot-selling cosmeceutical brands at once, provide local women with more high-quality choices, and comprehensively enhance the mall's status in the eyes of high-quality customers.
b , , , bThe perfect complement to cosmetics
b , , , Mengxingtang cosmeceutical chain takes imported and cosmeceuticals as its brand positioning. Compared with imported brand counters in shopping malls (such as Chanel, Estee Lauder, etc.) ) is more affordable, with an average unit price of RMB 1,000, becoming the perfect complement to the price range between high-end imported products and domestic cosmetics. At the same time, it has introduced a large number of well-known cosmeceutical brands (such as Vichy, Avène, Cetaphil, Bioderma, and Morita Cosmeceuticals). etc.), compared with the large number of ordinary cosmetics counters operated in shopping malls, it perfectly complements the cosmeceutical category structure.
b , , , b A large influx of new cosmeceutical customers
b , , , Mengxingtang cosmeceuticals have multiple cosmeceutical brands, including not only Japanese and Korean cosmeceutical brands, but also first-line cosmeceutical brands European and American cosmeceutical brands and internationally renowned baby care brands. Whether they are customers who are keen on Japanese and Korean-style beauty products, customers who are enthusiastic about European and American cosmeceuticals, or middle- and high-income families who buy care products for their babies, they will all enter the mall where Mengxingtang is located to buy these hot-selling brands
b , , , bThe image of an international drug store adds color to the shopping mall
b , , , Mengxingtang drug store uses active color bars and healthy pink as the general tone, healthy and fresh colors and generous and simple The counter design fully embodies the international image of Mengxingtang cosmeceuticals, and also adds a simple atmosphere of fashionable cosmeceuticals to the shopping malls it enters, enriching the image of the shopping malls.
, ' , Advantage 1:
At present, there are only a few stores that retail imported cosmetics in China. Imported cosmeceutical stores are an inevitable trend in the development of cosmetics retail in China. There are no competitors and profits are guaranteed.
, ' , Advantage 2:
Join Mengxingtang, you can get all-round operational support, nanny-style services, stand on the shoulders of giants, and dance with beauty and success.
, ' , Advantage three:
Store image
, ' 'Mengxingtang store image is designed by a foreign professional design company, with a warm, fashionable streamlined counter design and the most sales-driven display The layout creates a warm, fashionable and relaxing shopping atmosphere to attract customers and promote store sales.
, ' , Advantage 4:
Brand resources
, ' ' Nearly several imported brand cosmeceutical channel exclusive sales qualifications, we have established a good communication mechanism with cosmetics companies in many countries, and will continue to introduce More internationally renowned brands. All imported high-quality goods, the category combination is scientific and reasonable, well-known products and specialty care products are organically matched, forming a clear distinction from ordinary cosmetics stores, shopping malls, supermarkets and beauty salons, fully satisfying customers of different ages, different functional needs, and different purchasing power. to the health care needs of your feet.
, ' , Advantage five:
Sales assistance service
, ' 'International operation support team, regional supervision and personal service, providing a complete set of store operation management manuals, continuous store staff training and direct sales Store internship drills, regular promotional activities unified planning by the headquarters, TV advertising support in the first month of opening in some markets, and continuous information communication and exchanges with store members.
, ' , Advantage six:
Company strength
, ' ' Mengxingtang is a key project invested by large foreign groups. Xingmengtang Co., Ltd. is located in one of the five largest drug and cosmetics chains in Japan. A member company of the Cosmetic Industry Federation, Taiwan International Beauty Exchange Association is a strategic partner of the China Entrepreneurship Franchise Industry Association, a key recommended project, and is the first open-shelf cosmeceutical business model in China.
, ' , Advantage+:
Mengxingtang represents a number of international brands, and the overall gross profit for franchise stores is close to that of franchise stores, so franchise stores have sufficient profit margins.