Jeep clothing franchise franchise

, Jeep R Men's Brand Concept
, , - Jeep R Men's is a registered trademark of DaimlerChrysler Corporation. It was founded by the pre-merger Chrysler Corporation in 2001 and is mainly used in the off-road performance vehicles produced by the company. Four wheel drive vehicle. Since 2007, r Jeep men's clothing has become a symbol of freedom and conquest. It is designed with unlimited vitality and pursues the highest performance of the product in harsh environments. Car culture, movie culture, and fast food culture are collectively referred to as the three major cultures of modern America, and R is the most representative brand in the car culture. It embodies the adventurous and unyielding character of Americans and is regarded as a materialized A symbol of the American spirit. Product positioning: high-end outdoor casual wear
, , - rJeep men's clothing brand authorization
, , - DaimlerChrysler officially authorized Guangdong Levi Garment Co., Ltd. to produce and sell in China with r as Trademark men's clothing.
, , - rJeep men's brand extension
, , - DaimlerChrysler follows the development strategy of brand extension and gradually expands the rJeep men's brand to other areas besides automobiles, such as clothing , shoes and hats, sunglasses, bags, bicycles, electrical appliances and outdoor sports equipment, etc.
, , - rJeep men's clothing target consumer group
, , - Customers aged between - years are the main target consumer group. They belong to the elite of the work team, love career, love life, love nature, like the excitement of adventure, and are keen on the fun of driving.
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, , - Franchise conditions
, , - Clothing franchisee qualification requirements
, , -. Franchisees must have retail operation experience and good brand management awareness
, , -. The franchisee’s own funds or the owned company’s own funds shall not be less than 10,000 yuan
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, , - Apparel franchise market requirements
, , - .It needs to be a blank market for the company or introduce a market that competes in the same city
, , - .Clothing brands need to have a certain consumer group in the local area and be able to achieve sustained and stable development in the local market
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, , - Clothing franchise expansion store requirements
, , - The area of the specialty store is square meters (not smaller than the local competitive brand), and the facade width is required to be more than meters
, , - Shop within a shop Practical area ㎡ (must not be smaller than local competitive brands)
, , - Practical area of counters ㎡ (must not be smaller than local competitive brands), development can be considered after approval by the group
Franchisee qualification requirements