Year10
Passedcertification 
<> Viet Minh Trading | Company Profile
Wuhan Viet Minh Trading Co., Ltd. is China’s authoritative authorized distributor of Disney children’s cartoon derivative products. After years of business development, Viet Minh Trading has accumulated a wealth of Disney cartoon derivative products. operating and management experience.
The company brings together Disney children's clothing, shoes and hats, stationery, toys, watches, bags and other products under Disney, and is the Disney authorized dealer with the most abundant and complete products in China. The company has strong asset strength, rich industry resources, human resources and management experience, as well as the most professional brand management team in the industry. It uses advanced marketing models, adheres to the principles of cooperative alliances and resource sharing, takes brand building as the core, and franchise chains. In order to expand the form, with the business goal of being close to the public, with a comprehensive one-stop shopping place, an all-encompassing product series, and considerate services, we will create a Disney children's cartoon derivative product operation platform with close cooperation and efficient operation.
|Brand Introduction
The world-famous Disney, whose full name is named after its founder Walt Disney, is a large multinational company headquartered in Burbank, USA. Its main business includes entertainment program production. Theme parks, toys, books, video games and media networks. Pixar Animation Studios, Marvel Comics (), Touchstone Films (), Miramax (r) Films, Buena Vista Pictures (), Hollywood Studios, Sports, and ABC are all its subsidiaries ( brand). Disney acquired Lucasfilm in September.
Brand Origin
In 2000, a lively, cute, smart and brave little mouse was created by Walt Disney, the great pioneer of American animation art. The birth of this cute little elf immediately gained popularity all over the world. People's recognition, with the development of cartoon movies, has achieved great success. After nearly a hundred years of development, it has become a well-known brand famous for cartoon characters such as Mickey and Donald Duck, and has derived a brand covering audio and video, books , media networks, theme parks, daily consumer goods and other industries that contain huge wealth.
In view of the good development momentum of the Disney brand in China, Walt Disney (Shanghai) Co., Ltd. officially cooperated with Xtep (China) Co., Ltd. and exclusively authorized Xtep (China) Co., Ltd. to launch new products in the Chinese market. The launch of the Disney sports series is aimed at the female-dominated youth group in China who love Disney. It will form the leisure fashion sportswear brand industry with the richest categories and the most commercial development potential under the Disney brand, and interpret Disney's clothing classics in China.
★Introduction to domestic Disney franchise prospects:
1. The world’s largest Disney flagship store opened in Shanghai in 2020
2. Hong Kong Disneyland turned one year old and expanded the Disney brand Cultural Investment
In the spring of 2013, Shanghai Disneyland, the sixth Disneyland in the world and the second Disneyland in China, officially opened.
Brand Concept
Respect: Disney respects each of us. Disney-style happiness is based on our own experience, rather than making fun of others
Share: Disney always Demonstrates a positive and inclusive attitude, and hopes that the fun experiences created by Disney can be shared with people of all generations.
Innovation: The reason why Disney has such a long history and such a high reputation is inseparable from its tradition of constantly pursuing innovation and excellence. It is precisely because of continuous innovation that Disney has achieved great success for nearly a century. It always maintains infinite vitality and becomes a world-famous brand.
Story: Every Disney product tells a touching story.
Optimism: Disney’s park spirit brings everyone a heart full of hope and longing.
High quality: Continuously meet high quality standards and achieve excellence.
Brand Core
Although the Disney Company has experienced development in recent years since the launch of "Steamboat Willie" in 2006, the core of the Disney brand has remained unchanged. They are:
Innovation
Disney has always adhered to the tradition of innovation
Quality
Disney constantly strives to achieve high quality standards and achieve excellence. In all Disney brand products, high quality is It must be guaranteed.
Sharing
For families, Disney has always created a positive and inclusive attitude, and the entertainment created by Disney can be shared by all generations.
Story
Every Disney product tells a story, and timeless stories always bring joy and inspiration to people.
Optimism
The Disney entertainment experience has always promoted hope, desire, and optimistic determination.
Respect
Disney respects each of us. Disney’s fun is based on our own experience and does not make fun of others.
Classic Characters
Mickey Mouse (Mickey) is a character that tests the saying that good people are hard to find. Mickey is optimistic and open-minded, and has the enthusiastic nature of a boy, making him a real winner. He has a child-like friendliness and sincerity, healthy values and a spirit of daring to think and do, which makes Mickey even more popular. He is unpretentious, humble and simple. Although he is famous far and wide, has many brilliant achievements, and has established an excellent image in everyone's mind, he still behaves humbly like an ordinary person. Mickey's positive, honest, and courageous qualities make him a good friend that we all want to have and a good example for us to follow.
Minnie is a typical girl next door, with feminine beauty such as kindness, concern for others, and eagerness to help others. Her speech is noble and generous, her behavior is elegant and moving, and she has the charming charm of a girl. She is frank and naive, retaining the simplicity of a country girl. She was polite and polite to others, and although she was shy, she retained her independence and self-esteem. Minnie, who likes happiness, enjoys a wonderful life to the fullest. As a very capable actress, she loves music, has a sweet singing voice, and often sings alone. She is sweet and dignified but not naive. She is smart and has her own ideas, which makes people feel safe and strong, making her partner Mickey shine brightly, while she only shares his glory peacefully and elegantly.
Winnie the Pooh
Winnie the Pooh is a honey-hungry bear written by the British children's literature writer Milne. It lives in the charming Hundred Acre Wood and is kind-hearted but stupid. Since cooperating with Disney, Winnie the Pooh has become famous and has become Disney's most popular cartoon star. The animated television series starring it also won an Academy Award (2011) and an Emmy Award (2011).
Mermaid Princess Ariel: adventurous and has the most beautiful singing voice in the world
Snow White: pure royal blood, pure and beautiful
Fairy Princess Di: (Cinderella) Gentle and graceful, witty and humorous, kind and beautiful
r
Princess Aurora: Loves fantasy, beauty, simplicity
Princess Jasmine: Beautiful, intelligent, independent and brave , strong curiosity
'! Disney franchise conditions
' ! Make money by opening a store - Franchise method:
'! Be bigger and stronger - agency method:
'! Reduce risks - cooperation method: Dingshi Commercial Shop, you invest, the headquarters operates, and the benefits are shared .
'! Century Cartoon City adopts various risk-sharing franchise methods, which are suitable for dealers operating in different regions and with different strengths. Specific conditions can be further negotiated.
' ! Have modern marketing concepts and good work spirit, have confidence in brand management, have enthusiasm and courage to develop franchisees. Franchisees must be legal citizens, have no record of violating national laws, have good business reputation and business quality and be able to meet the requirements. The financial strength of the franchise store operation, the experience in participating in the management of clothing stores and business development, abide by the company's franchise policy and unified standard requirements, abide by the contract provisions, accept the brand version management, the decoration style of the store follows the company's brand version image unified requirements .
Franchise details and franchisees must submit a detailed "Market Development Plan".
, or more.
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