Guangzhou Xingyun Clothing Co., Ltd. is a large-scale clothing enterprise focusing on R&D and design, integrating production and retail. It owns Ayilian and two famous clothing brands. Its famous women's clothing brand Ayilian is a leading brand of fashionable ladies' clothing. The company was the first in China to advocate the brand culture of ladylike styling. With the brand proposition of pure beauty Ayilian, it meets the intellectual, lively, innocent and fashionable clothing and makeup needs of the lady era. It has successfully created a ladylike cultural kingdom and is deeply recognized by the market. Aileen's fashionable ladies' clothing is accurately positioned and is targeted at campus girls and young white-collar workers. It provides: skirts, single skirts, shirts, cardigans, sweaters, cotton sets, down jackets, jeans, windbreakers, coats, casual pants, fashion shoes, leather goods, hats, socks, Backpacks, drinks and other product categories. Another brand under its umbrella is a cutting-edge brand dedicated to fashionable men's clothing.
The company has product research and development centers in Hong Kong and Guangzhou, and has established product information collection bases in New York, Milan, Shanghai and other places to ensure that it keeps pace with world fashion and has strong product research and development capabilities.
Alma, which is geared towards youthful vitality, means the popularization of positioning. In the past, Alma represented strength and stability. Alma Company is a company specializing in knitted garments. A few years later, this family company did not adhere to the single route taken by other family companies, but followed a diversified and popular development direction. From 2000 to 3000, it cooperated with r and was established. During this period, young people have become the dominant consumer group. Therefore, popular clothing is more suitable for the younger generation internationally.
The 1990s were a critical period for Alma's business. After self-evaluation and adjustment, Alma wrote a new chapter. The / series launched in 2007 is the result of cooperation with a young designer, an outstanding design genius in the Italian fashion industry, which makes Alma company uniquely creative and creates a world for eclectic design of modern women's images.
Ai Lian, a women's clothing brand that represents urban fashion taste, has become a rising star in China's casual clothing industry with its good market performance. It is endorsed by the film and television star Xu Xiyuan (big). Ai Lian, with its unique design style, simple and smooth lines, bright and elegant colors, exquisite tailoring, elegant and fashionable styles, blends the essence of Eastern and Western cultures to interpret the elegance and confidence of modern urban fashion women. It is deeply loved by Loved by young consumers across the country. Ayilian is suitable for junior high school students, high school students and female friends under the age of 3.
Ayilian is a professional clothing company integrating design, production and sales. It was founded in Guangzhou, which leads China's clothing trend. Aileen is a women's clothing brand that represents urban fashion taste. With its unique design style, simple and smooth lines, bright and elegant colors, coupled with exquisite tailoring, elegant and fashionable styles, it integrates the essence of Eastern and Western cultures to interpret modern urban women. Elegance and confidence are deeply loved by young consumers across China. The professional design team is skilled in grasping the latest trends in clothing, so that Ai Lian's design can keep up with the trend without losing Ai Lian's unique fashion taste. Their products have a wide variety of styles and are relatively expensive, suitable for modern urban women wearing on different occasions.
Ai Lian was founded in 2001. Through the company's continuous efforts and the strong support of customers from all over the world, it has spread to major cities in China and has many regional distribution agencies. Looking forward to the future, they will further increase product development and advertising efforts on the basis of the past, and will further enhance the overall brand image of Ailian through the use of brand spokespersons, striving to achieve a win-win situation in which customers are satisfied and they are satisfied.
Brand, style, price positioning
Ayilian clothing series adheres to the product image of high quality, casual and fashionable. At the mass consumption level, we emphasize value for money.
How about Ayilian women's clothing, a review of Ayilian clothing brand
The composition of Ayilian Chinese brand is a perfect combination of Eastern aesthetic taste and Western fashion culture. It is not only in line with the reading and understanding habits of Eastern women, but also with the progress of the times. , and add richer brand associations.
She is as innocent as a girl and as elegant as a lotus. She insists on the most beautiful lady complex in her inner heart. She also knows how to capture the current popular culture to enrich and decorate her beautiful life.
The composition of the English brand is also the result of the English spelling method of international peers and the clever and soft Chinese Pinyin. It has gained widespread recognition and fascination in China, where it was born, and has gained recognition and love around the world.
How about Ayilian women's clothing, Ayilian clothing brand concept
Shirts and accessories, there is no best, just for better product development concepts and customer-focused, understanding customer service concepts, fashion, leisure, The product positioning of sports and sunshine, the brand style that blends pragmatism and fashionable life, provides the market with five-star quality, five-star service, and three-star price, allowing more consumers to experience Ayilian’s fashion style and enjoy Ayilian’s high quality. product and service. To build China's No. 1 lady's clothing brand, we will fully advocate and promote lady-style culture to make Chinese women more elegant, more charming and more ladylike.
' -_ < . (, ,) - < . Advantages of joining Ayilian
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. - ! ! This is the beginning of .
In 2008, Ayilian women's clothing emerged with its design, quickly covering China and establishing a national sales network.
In 2019, Ayilian women's clothing upgraded its marketing model and transformed into a franchise system, further strengthening its national sales network.
In 2019, Ayilian's women's clothing product upgrade project was launched, leading the trend of ladies and being highly recognized by the target consumer groups, laying a solid foundation for brand upgrade.
! In 2016, the Ayilian women's clothing brand upgrade project was launched. According to the product style, Xu Xiyuan and Xu Xidi were hired to represent the pure and beautiful ladies and the fashionable ladies respectively. They successfully injected emotion and character into the brand. The brand image was deeply rooted in the hearts of the people and became popular all over the country. In the same month, the project to build a learning team was launched, and the first round of training for the national marketing team was held to promote the upgrading of the team's learning ability and competitiveness.
In 2019, Ayilian women's clothing successfully appeared at the China International Clothing and Accessories Expo for the first time, becoming the new focus of the pan-women's clothing industry and further establishing its position as a leading brand of ladies' clothing.
! In 2017, we set benchmarks in key cities, opened flagship stores nationwide, and took the lead in breaking through the country's exclusive outlets. In the same year, it was the first lady's clothing brand to communicate with target groups, sponsored campus activities such as Guangzhou University, and successfully tried campus marketing for the first time.
! In 2019, the in-depth marketing strategy for the promotion of the Ayilian women's clothing brand was launched. The brand image was upgraded for the sixth time, and brands such as butterfly and pink proposition were established to further enrich the brand connotation. In March of the same year, in conjunction with the grand event - China's first apparel industry retail terminal wealth forum, to promote industry awareness upgrade month, and China's top training institutions established the Ailian Retail Academy, the first tour of eight provinces, creating a nationwide training program for thousands of people Professional and professional elite team. In March, the Guangzhou Conference with the theme of promotion, rise, take-off and win-win was held. In this month, the strategy of winning the golden business district was fully implemented, a new round of market breakthrough was launched, and the whole country made a joint effort to promote the layout of large stores in key cities. In the same year, benchmark flags were set up in Beijing, Shandong, Hunan, Hubei, Jiangsu and other provinces and cities.
! In March 2020, Ayilian Women's Wear led the industry's largest event with its first strength and first scale and took the lead in breaking through the traditional endorsement model of the industry. It brought children and adults into the Centenary Lecture Hall of Peking University to open up the relationship between brand culture, fashion and target groups. Interactive dialogue. During the same period, the Millennium Miracle stores in the ladies' clothing industry's monopoly system opened simultaneously in Chongqing, Changsha, Xi'an and other places, and 500-square-meter stores across the country followed suit. The market and the brand pushed each other forward, and they developed hand in hand. In March, the Xi'an Conference with the theme of "Working Together to Innovate and Beyond Win-Win" was held, and various regions initiated corporate structural governance. At the same time, Ailian's public welfare strategy was launched, and the first Ailian Hope Primary School in Ziyang, Shaanxi was completed. In the month and month of the year, the whole country gathered in Guangzhou, with a sword of ten years and consensus building, the Ayilian annual meeting was held.
! Years of development have gone through product innovation, channel innovation, and brand innovation. Ayilian has made breakthroughs and moved forward all the way, writing a legend of a group of people's victory in an industry. In the next year, the pace of promoting China's new lady culture to keep up with the century is still moving forward
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__ . - ! ! < How to join Ayilian Women's Clothing
: !) Consult the company's general service phone number or learn about joining matters on the official website and discuss cooperation intentions
Join conditions
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! < Ayilian women's clothing franchise
< Basic conditions
! . Agree with Ayilian’s modern and rigorous operation and franchise management model
! . Have good clothing brand awareness and store management experience
! . Have a certain level of economy Foundation, capital, and cargo warehousing and turnover capabilities
! . Confidence and perseverance in the development of the domestic clothing retail industry
! . Please contact the agent in your province for detailed conditions
! < Ayilian women's clothing franchise
! .For details of the contact information of agents in each province, please see the sales network
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