Product Details
★Problems existing in the car care and beauty industry market
.3 At present, the car care and beauty market as a whole is relatively chaotic. With the internationalization of the automotive supplies market, product or service prices have become further clarified. Competition within and between regions has further intensified, and price wars have become the only means of competition for car care and beauty shops in some regions. According to a survey by the Car Wash Renjia Marketing Department, the current problems existing in car decoration and beauty shops across the country are concentrated in the following aspects:
.3. The technical level is low, the information is not well-informed, and advanced maintenance and beauty technology cannot be mastered and promoted due to various reasons.
.3. Poor product structure. Due to a one-sided understanding of consumers, products were purchased at will and the products were overstocked. Many stores still stock products from two years ago, resulting in poor structure and unable to meet the real needs of consumers.
.3 Poor business level results in extremely low ability to sell products.
.3. The overall management level of the store is poor. Including store image design, customer management, human resources, product supply and sales, after-sales service, etc., there is a lack of complete and effective management systems.
.3 Although the above problems exist, they can still make a profit, which shows that there is still a large profit in the car care and beauty market. space, customers' consumption awareness and consumption concepts still need to be further improved. With the further development of the economy and the continuous improvement of people's living standards, scientific and rational consumption will become the mainstream in the future. Four-no stores (no professional technology, no professional equipment, no professional brand-name products, and no service quality assurance) will gradually lose their market. On the contrary, intensive operation automobile service chains will become more and more popular with people for their complete projects, superb technology, fast and convenient services, and stable quality.
★Profit Analysis of Car Care and Beauty Industry
.3According to market research, behind the proliferation of car beauty shops now is a little-known high profit. The profits of car beauty mainly come from the price difference of raw materials and labor time fees. Generally, the profit rate reaches 100% or even higher.
.3 Taking ordinary glass film as an example, a roll of rice yuan (a relatively good film on the market), generally one rice For a car, the cost is calculated to be around RMB per set, while the quoted price is as high as RMB. Based on this price, the operator can get a profit equivalent to that of raw materials. Furthermore, a set of leather seats sold for nearly 3 yuan, but the cloth seat covers cost only less than 1 yuan, but after processing, they sold for about 3 yuan. No wonder a car seller said with deep emotion that selling cars is not as good as selling beauty products. For every car his company sells, the manufacturer only makes a profit of RMB 1,000, while a car beauty service earns far more money than selling cars. .
.3 In addition, modified audio has become the most profitable item in car beauty. The cost of installing a single-disc stereo ranges from 4,000 to 5,000 yuan to more than 100,000 yuan. The higher the specifications of the speakers, the greater the profit margin. Coupled with the different purchase channels, the profit can be achieved. Most private cars will undergo secondary decoration, that is, beauty. It is common to spend 3-yuan, and many spend more than 10,000 yuan.
.3 For example, car film, even if it uses genuine foreign products, the cost is only yuan, but the market quotation is between yuan and yuan. wait. The profits from complete vehicle modifications are even greater, including replacing bumpers, adding rear wings and other personalized settings. The cost of decorating a vehicle can be tens of thousands of yuan at least. The prices of car-related decorations will rise accordingly. For example, once the word "car" is added to an ordinary cushion, it can be sold for more than 3 yuan.
.3 Even the most basic business of car beauty, car washing, is very profitable: the price of car washing ranges from yuan, yuan, yuan to Yuan does not vary. In fact, the cost of car washing only accounts for 10% of the total, and the profit margin is very high. The high profits and large market size of after-sales services such as car repair and beauty have made them the target of public criticism. The car wash family has invested heavily in building a distribution base to ensure that operators have the broadest source of product supply with huge profits.
- bb bb , !< (, ,) Car Wash Family franchise process
, ! ! Investment consultation: Investors can contact the professional investment consultant at the headquarters by phone, fax, online message, etc. Consult relevant cooperation matters and obtain relevant information. , On-site inspection: Investors go to the headquarters location to conduct project inspections and conduct business exchanges with headquarters staff. . Qualification review: The headquarters will review investors. Confirm the investor’s cooperation qualifications. . Sign the contract: Both parties confirm that there is no dispute over the inspection results and formally sign the contract. . Fee payment: Investors pay relevant fees to the headquarters according to the investment type they choose. . Headquarters training: The headquarters arranges technical training for investors, and will issue an authorized bronze medal after passing the training. . Store decoration: The headquarters provides decoration guidance and design guidance to franchisees. , Opening: The headquarters continues to pay attention to the business conditions of franchisees and provide business guidance and assistance.
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