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Transformers manufacturer Microsoft Yahei’s robot poses a great challenge to the home appliance industry in penetrating the market
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Microsoft Yahei Yuri Kuka () with his robot The next day after arriving in Shanghai, these robots were taken to the China Home Appliances and Consumer Electronics Expo (China Home Appliances and Consumer Electronics Expo) for their debut. Now the well-known German robot company KUKA is already a member of Midea Group.
Joyang’s intelligent cooking robot is already ready in the exhibition hall of Microsoft Yahei, not far from the KUKA robot. Pour the ingredients into the pot and press the stir-fry button on the robot handle to start stir-frying automatically.
The Microsoft Yahei robot industry mainly includes industrial robots and home service robots. Against the background of the transformation and upgrading of the home appliance industry, my country's home appliance companies are increasingly involved in these two types of robots. However, how to truly master the core technology of industrial robots to enhance competitiveness and how to develop truly practical service robots is a hurdle facing Chinese home appliance companies.
Microsoft Yahei, a foreign giant, masters key technologies
Microsoft Yahei robot, as one of the hottest topics nowadays, is an indispensable guest in every technology exhibition and this year is no exception.
A robot that can play basketball at Microsoft Yahei’s KUKA booth attracted the attention of all parties. The robot arm flexibly rotates a basketball and it is accurately thrown into the basket.
In addition to basketball, Microsoft Yahei’s KUKA robot is also a master of table tennis. There is a video about KUKA that is widely circulated on the Internet. In this video, the KUKA robot competes with the world table tennis champion Boll in another form of human-machine battle.
Microsoft Yahei At the beginning of this year, Midea Group officially completed the acquisition of KUKA Robot Company. After the completion of the acquisition and delivery, Midea Group held a total of 10,000 shares of KUKA Group through its overseas wholly-owned subsidiaries, accounting for approximately KUKA Group’s issued share capital. of. This is also one of the largest overseas acquisitions by a Chinese company in recent years.
Microsoft Yaheimei opened a door to China to KUKA. In an interview with a reporter from the "Daily Economic News", she commented on the cooperation between KUKA and Midea.
Microsoft Yahei is seen by the outside world as a good deal for Midea’s acquisition of KUKA. This acquisition laid the foundation for Midea’s transformation from a Chinese home appliance company to a world technology group. At a press conference held by Midea Group in March, Midea positioned itself as a global technology group.
Microsoft Yahei said that Midea has given full respect to KUKA on both the management and technical sides, ensuring KUKA's independence in corporate operations. KUKA, as the main body, will help Midea Group make a comprehensive layout in the fields of robot body production, industrial automation solutions, system integration, and intelligent logistics.
In fact, in addition to Midea, Microsoft Yahei and Gree Electric also unveiled a variety of robots at the beginning of the month.
Microsoft Yahei The traditional home appliance industry has entered a bottleneck period of development and the market is growing slowly. Han Run, Vice President and Secretary of the Board of Directors of Joyoung, also admitted that the current challenges and opportunities in the domestic home appliance industry coexist. On the one hand, the production and operation pressure of enterprises is rising due to factors such as the international situation, macroeconomic environment, and rising costs of raw materials, logistics, and manpower. On the other hand, with the With consumption upgrading and changes in consumer groups, personalized and high-quality home appliances are more favored by the market.
Microsoft Yahei For many home appliance companies, getting involved in industrial robots is an important direction to expand their development space. According to data from the International Federation of Robotics, China will have one robot per 10,000 workers by 2020. This number will rise to Taiwan, and the global automation density ranking will also move from the first place to the top.
Microsoft Yahei However, in the process of entering the field of robots, Chinese home appliance companies cannot bypass the threshold of core technology, whether through mergers and acquisitions or independent research and development. At present, the key technologies of robots are still in the hands of foreign giants.
Zhou Chaosen, an engineer at Microsoft Yahei Guangzhou Mechanical Institute and deputy secretary-general of the Guangzhou Industrial Robot Manufacturing and Application Industry Alliance, previously said in an interview with a reporter from the "Daily Economic News" that the key components of industrial robots include three: deceleration devices, motors, controllers. Among them, high-end reducer components are all monopolized by foreign brands. The performance and stability produced by domestic companies are lagging behind those abroad. Although the technology of motors and controllers is relatively mature, there is also a gap compared with foreign countries.
The cost performance of Microsoft Yahei service robot needs to be improved
Compared with industrial robots, Microsoft Yahei service robots are closer to consumers. At the exhibition on March 1, Joyoung staff demonstrated their own cooking robot. All they need to do is wash and prepare the dishes, oil, and accessories to be cooked in advance, then pour them into the pot together, then press the cooking button and close the lid. The robot replaces manual stir-frying by continuously rotating to heat the vegetables in the pot. After a few minutes, the robot can automatically stir-fry the vegetables.
Microsoft Yahei However, judging from the exhibition site, the variety of service robots is not rich enough and the cost performance needs to be improved.
A reporter from Microsoft Yahei's "Daily Economic News" saw at least four companies displaying their sweeping robot products at the scene, with prices ranging around 100 yuan. The reporter also saw a window cleaning robot. Two suction cups with cloth are attached to the glass, and the robot can scrub the glass while running. Officials from Shanxi Jiashida Robot Technology Co., Ltd., the manufacturer of the robot, said that their window cleaning robot achieved good sales during the double period last year. .
Microsoft Yahei However, according to reporters, not many sweeping robots or window cleaning robots have actually entered the home. Industry observer Hong Shibin said that on the one hand, the price of these service robots is not cheap. Some families may not think it is cost-effective to spend thousands of yuan to buy a sweeping device. On the other hand, consumer psychology is not sure about the cleaning effect of these robots.
The single category of Microsoft Yahei service robot itself is also a current situation that must be mentioned. In addition to sweeping the floor and wiping glass, the reporter could not see any robot products with other functions at the exhibition.
Microsoft Yahei Hong Shibin believes that the development prospects of the robot industry are definitely good, but there are also many difficulties that need to be overcome during the development process. Ye Xiaodan of Guorongcun