Sogou’s new search direction focuses on young users

Sogou Search’s new direction is to deeply cultivate young users

Tencent Technology News (Xiangxin) Sogou Search is shifting its development direction to young groups and attracting young users through the launch of products such as online image recognition search. Recently, Sogou Search has signed popular Korean artists Kim Soo-hyun and Lee Hyun-woo as co-endorsers in the hope of tapping into the young user base through their star power.
It is understood that Sogou Search launched the WeChat public platform as early as this month. Search users can check WeChat public accounts and articles without subscribing to any public account. In this regard, Sogou(_/__.) Wang Xiaochuan
said that Sogou Search is facing a critical period of brand upgrade after launching WeChat public platform search and other products that are popular among young people.
Previously, Zhang Chaoyang of Sohu Company said that Sogou paid more attention to technical products in the past but was not strong enough in brand promotion. If Sogou does stronger marketing in recent years, it may increase its market share.
Industry insiders said that Sogou Search invited popular Korean artists Kim Soo-hyun and Lee Hyun-woo to jointly endorse and conduct online and offline promotions. This shows that Sogou Search is continuously cultivating the young people market and laying a user base to establish its advantages on the mobile terminal.