Shanghai Supermarket Food
OEM Processing Exhibition
Concurrently held: Global Retail Private Brand Products Asia Exhibition
Shanghai
Year Month Day
-Sunday Shanghai New International Expo Center
Organizer: Private Brand Professional Committee of Shanghai Brand Licensing Enterprises Association ()
Private Brand
manufacturers Association
Organizer: Shanghai Transnational Procurement Development Group Information Technology Co., Ltd. Company - a subsidiary of Donghao Lansheng Group
1. Exhibition scope
Food and beverage categories: snack foods (puffed foods, preserved fruits, dried fruit roasted seeds and nuts, preserved meat foods, fish fillets), biscuits and pastries (biscuits, pies) categories, pastries, cookies, baked goods, etc.), candies (gum, chocolate, hard/soft candies, jelly, etc.), prepared foods (milk powder, cereal, meal paste, tea, honey, soy milk powder, etc.), nutrition, organic Health products (ginseng and antler nourishing, concentrated health care, weight loss food, medicinal wine, organic food, etc.), frozen/semi-frozen/refrigerated/fresh food (pasta, aquatic products, meat skewers, dairy products, cooked food, grilled products, fried products, Braised foods, snacks, pizzas, sandwiches, macaroni, etc.), dry goods (dried vegetables, dried seafood, dried fruits, etc.), beverages (alcohol, water, tea, juice, room temperature milk, functional drinks, coffee, etc.) , non-staple food (condiments, cans, grains and oils, local specialties, sauces, etc.), over-the-counter medicines (vitamins, supplements, internal and external medicines, etc.), maternal and infant food (milk powder, maternal and infant nutrition supplements, etc.), seasonal (moon cakes, gift boxes, etc.) etc.), others (high-end imported food, beverages, etc.)
Health and beauty categories: personal care products, personal cleaning products, maternal and infant products, beauty and hairdressing products, etc.
Daily necessities categories: daily chemical products, furniture supplies, kitchen supplies, cultural and sports supplies, pet supplies, disposable supplies, bathroom supplies, clothing, shoes and hats, small household appliances, supplies
2. Exhibition introduction:
Retail private label (i.e. retail OEM)
br/> The act of factories producing for stores, supermarkets, department stores and other retail stores, affixing retail store brands, and then having the retail stores sell them in their stores
The inevitable market trend of retail private brands
The total retail sales of consumer goods in China exceeded one trillion yuan in 2018, of which the daily health and beauty category reached RMB100 billion, maintaining double-digit year-on-year growth. As the supermarket channel accounting for more than half of the market share, it will intensify the development of health food private brands
As competition in the retail industry intensifies, the trend of retailers developing private brands, simplifying supply chains, and procuring food directly from the source is becoming stronger
Retail private brands help food factories avoid many risks of the consignment model, and through factories The one-time purchase and sale model for supermarkets after processing reduces the burden on manufacturers
Exhibition Contact
Shanghai Full Exhibition Display Co., Ltd. Shanghai Fumao Exhibition Service Co., Ltd.
Address: Lane 3, Huguang Road, Minhang, Shanghai Floor Exhibition Consultant: Xu Li
Tel: - Fax:
Online consultation: @