Introduction to fresh fruit pieces/fresh fruit pieces

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About PepsiCo
PepsiCo is one of the world's largest food and beverage companies. The business scope covers nearly 30 countries in the world, employing more than 1,000 employees. Annual sales are nearly US$100 million.
PepsiCo is committed to sustainable development, which mainly includes the sustainable development of human beings, the sustainable development of the environment and the sustainable development of talents. The company defines this as Performance with Purpose(r), which for PepsiCo means achieving sustainable growth by protecting a healthy future for people and our planet. As a global food and beverage company with high-quality, well-known brands including Quaker Oats, Tropicana, Gatorade, Lay's and PepsiCo, PepsiCo is committed to developing delicious and healthy food and beverages, looking for ways to reduce energy consumption, save energy Innovative methods of packaging materials and provide an ideal working environment for employees.
At the same time, PepsiCo plans and develops products that suit local tastes in global markets, and establishes partnerships with local farmers, government departments and community groups to show respect and support for the communities where they are located and contribute to the development of the communities. Put effort into it.
Due to its unremitting efforts in sustainable development, PepsiCo was included in the Dow Jones Sustainability Global Index for the third time and the Dow Jones Sustainability North America Index (r) for the fourth time.
Today, PepsiCo is recognized as one of the world's largest food and beverage companies and one of the most successful consumer products companies. Among the world's strongest brands selected by "Business Week" in 2017, PepsiCo ranked third with a brand value of US$300 million. In Fortune's list of the world's strongest companies, PepsiCo ranks No. 1.
One of the brands in PepsiCo's product line has annual sales of more than 100 million US dollars. This brand includes: Quaker Oatmeal, Tropicana (r), Gatorade, Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's (r), Cube Crisp (), Lipton Tea ( ), Cheetos (), 7-Up (- ), R,, Mirinda (),, r, Frito-Lay (r).
For Tropicana fresh fruit pieces
Tropicana (r) is the world's number one juice brand. Tropicana was born in Florida, a fruit-producing place in the United States, and began to officially enter the beverage market in 2008. In 2006, it was acquired by PepsiCo and became an important part of PepsiCo's global beverage strategy. Today, Tropicana's products have expanded to include a full range of juice drink products including 100% pure juice, nutritious juice, mixed juice, youth fruit drink, and children's fruit drink. Across the world, a box of Tropicana drinks is sold every second. Tropicana has been popular all over the world for its pure, natural and nutritious fruit delicacies. As the pioneering brand of non-concentrated recovery juice drinks (), it is directly derived from the product characteristics of fruits and the brand concept of pursuing the best fruits and the most beautiful life. Pepsi Tropicana enters my country's juice market this year.
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2. The background of Tropicana fresh fruit juice
After Coca-Cola’s Minute Maid entered my country, its Minute Maid Orange It immediately occupied the low-concentration juice market. Coca-Cola’s competitor PepsiCo was not to be outdone, and soon introduced its flagship juice brand Tropicana to my country.
Pepsi Tropicana entered the Chinese juice market, and its first product was Tropicana's Fruity Brilliant series of mixed juices, and it hired famous entertainer Louis Koo to be the spokesperson for this product in my country. Unfortunately, although Guo Xianli chose the right path of compound fruits, its taste is not very good, and its sales in my country are average. In order to break the deadlock, Pepsi Tropicana has launched a new fruit juice drink, Tropicana Fresh Fruit, which is specifically designed to compete with Minute Maid Orange. In addition to inviting Louis Koo to continue to endorse the Tropicana brand, Pepsi Tropicana Fresh Fruit Recipes has also cooperated with a number of chain convenience stores to launch a very discounted promotion for five yuan for two bottles. According to the editor's investigation, the effect of this promotion is very obvious. Most consumers are very willing to give up spending 3. to buy a bottle of fruit oranges, and choose to spend 1 yuan to buy two bottles of fresh fruit oranges to try at home.
3. Types of fresh fruit
Fresh fruit with sweet orange flavor
Large fruit, plump and juicy, restoring the most authentic fruit experience! (Florida oranges are rich in vitamins, and the golden round elves will always remind you of the taste of sunshine.)
Fresh fruit apple flavor
, delicate apple flesh, written in fresh fruit products, taste Rich, smooth and creamy. (The colloids and trace elements in apples can keep blood sugar stable and can effectively lower cholesterol.)
Fresh fruit tropical flavor
Select a combination of gorgeous tropical fruits to create a rich tropical flavor. It also adds smooth peach flesh, allowing people to enjoy it in one bite
4. Fresh Fruit Slices and Minute Maid
Tropicana Fresh Fruit Slices is a drink launched by Pepsi to compete with Coca-Cola Minute Maid Orange Slices New product, its target audience basically coincides with that of Guoli Orange. In order to highlight the specialness of Tropicana fresh fruit pieces, Pepsi even customized unusual packaging for it. Visually, Tropicana Fresh Fruit Slices are significantly different from Minute Maid Fruit Slices Orange. Judging from the current situation, during the promotion period, it is very easy for Tropicana Fresh Fruit Oranges to compete with the consumers of Minute Maid Fruit Oranges with its low price (equivalent to . Yuan per bottle). But the final outcome depends on the final pricing of Tropicana Fresh Fruit Nuggets and whether it can maintain its current quality.
5. Tropicana’s Advantages and Disadvantages
Advantages
Tropicana (r) is the world’s number one juice brand. It was born in Florida, the fruit-producing land of the United States, and selects every fruit produced in Florida. Sunshine Orange, through the whole process of deep extraction technology, is committed to retaining the nutrients in the orange, and also incorporates the plump sunshine pulp, telling pulp lovers that its products are real pulp, and the fresh fruit is full of fruit. Natural, nutritious and healthy, without added sugar, preservatives and artificial colors. Moreover, the appearance of fresh fruit is very eye-catching, and the bottle display design also uses the relief design of fruit orange, but it is also different from fruit orange. Moreover, the price war for fresh fruit pieces brought a number of customers to Tropicana.
Disadvantages
In China, people who love health and drink juice have become deeply rooted in the hearts of the people. Tropicana fresh fruit pellets have only been late to enter the Chinese market. Minute Maid Juice has already taken the lead in the market and has become the leader in my country's juice industry with its brand-name product advantages, technological advantages and market advantages. Moreover, my country's local enterprises, General Orange, also occupy a dominant position by virtue of their own advantages. Therefore, if Tropicana wants to gain a foothold in the Chinese market, it needs to have excellent technical conditions, excellent product quality, and strong brand power.
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