ANTA Company/Anta Company Profile

< ' ', Basic Overview
_ ANTA (my country) Co., Ltd. is a Sino-foreign joint venture and the largest comprehensive sporting goods company integrating production, manufacturing and marketing in China. It is owned by ANTA (Fujian) Shoes Co., Ltd., Beijing Anta Oriental Sports Goods Co., Ltd., Anta (Hong Kong) World Investment Company and Anta Shoes Factory.
< ' ', development results
_ The predecessor of the group company, Anta (Fujian) Shoes Co., Ltd., was founded in 2007 and is located in Jinjiang City, Fujian Province, the first of the three major shoe cities in my country.
For more than ten years, Bingcheng's business philosophy of starting a business with peace of mind and conscientiousness stems from the enthusiasm for striving to create a Chinese national industrial brand. Through the unremitting efforts of all ANTA people, ANTA Group has grown from a regional sports shoe production model. The company has developed into a national marketing-oriented comprehensive sporting goods company group. At present, ANTA Group has many employees, a factory building area of more than 10,000 square meters, six modern assembly lines fully implemented with computerized management, and an annual production of more than 10,000 pairs (sets) of various types of casual sports shoes.
At the same time, statistics from the my country Federation of Commerce and the China National Commercial Information Center show that Anta sports shoes have ranked first among similar products in the country in terms of comprehensive market share for three consecutive years from 2004 to 2015, and have become a large number of consumers. Especially fashionable sports brands that are loved and pursued by a large number of teenagers. In 2008, it won the title of the first well-known trademark in my country among private sports footwear companies in my country's sporting goods industry.

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