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According to a report from the my country Economic Network in Beijing, the Direct Selling Industry Network reported that not long ago, an online platform called Yun Lianhui used rebates as its selling point and conquered cities and territories across Guangdong. The number of members and franchisees has exploded, and it claims to have three million members. member. Many member families are worried: the platform provides rebates and funds will be used to make up for the shortcomings in the future. Isn't this just like a pyramid scheme dressed in electronic clothing?
So is this an innovative e-commerce platform for zero-cost shopping, or is it a game of dancing on a cliff? Now let the Direct Selling Career Network reveal the secrets to our friends.
Will the latecomers pay the bill for the empty shell online store?
Entering the official website of the platform, the name shows that it is more like a small b-net, covering everything from clothes, digital, home, home appliances, cars, travel, etc. The most eye-catching thing is the extra large title written with "Full Return" .
The transaction volume of Yunlianhui shopping channel is very small. Many franchisee families have accused it of being a shell online store. It mainly relies on the income from alliance merchants to maintain operations, and there is very little other income.
Many people said that for every purchase made by ordinary members, the platform will provide rebates. There are some funding gaps, which can be filled by more members paying money. Only a snowball-like multiple increase can support unlimited rebates. If things continue to develop as Yun Lianhui said, people in my country will no longer have to work. If they spend everything and get it all back, do they still need to continue to work? I don’t think it’s practical at all.
So, what is the essence of this form? What is the difference between it and Wanjia Shopping? According to information learned from the families of many franchisees, this model is exactly the same as Wanjia's shopping model, and both are costing latecomers money. This model requires continuous latecomer participation to ensure cash rebates for previous consumers. Similar to the pyramid, the later people join, the less cashback they will get every day. If the amount of consumption is low during any period of time, it is easy to have a fund failure. Not every consumer is willing to buy from you. No one can guarantee sales.
There is no real meaningful income in the entire process.
Defeat b, starve to death on Tmall
Members who participate in becoming Yun Lianhui are divided into different levels, including free registration, Yuan membership, Yuan membership, and so on, and so on. Perhaps more , the higher the participation fee, the higher the level. The editor learned that on this day, in an 11-story building in Jiahe, Baiyun District, Guangzhou, an 80-square-meter conference room was filled with people who came to class in the name of Mu Yun Lianhui. Citizens, student number 100 is about to arrive. The lecturer at the scene claimed that as long as you pay RMB 100 to register to become a platinum member of the Yunlianhui shopping platform, and spend RMB 100 to purchase authorized brands and become a franchisee, you can make a fortune. He also shouted slogans about defeating B and starving Tmall to death.
Where does the money come from for the full refund of five and a half ten thousandths per day?
According to reports: consumers can get full rebates when shopping in its online store or offline franchisees!
In order for us to understand it better, the Direct Selling Industry Network gives an example
For example, a consumer spends yuan at a merchant, and the merchant hands over yuan to Yunlian Huiyuan. Starting from the next day, Yun Lianhui will return 1 yuan to customers and 1 yuan to merchants. Return one day together. Yuan.
. Stayed in Yun Lianhui
/.. One day, Yuanyun Lianhui can return even more days. So can one hundred thousand achievements be made through Yun Lianhui in this day? Suppose maybe, then the expenditure reaches 10,000, Yun Lianhui will have 10,000, the expenditure reaches 10,000, Yun Lianhui will have 10,000, and so on, as long as there is expenditure, Yun Lianhui will create wealth.
Judging from the above example, from the consumer's perspective, if you spend money on something today and get back ten thousandths, that is, one yuan, the next day, how many days will it take to get 100% of your money back? It takes one year to return 100%. What happened to Yun Lianhui's cash flow in the day? Does not match. If you only have enough money every year, who would go here to buy things? And are the product prices here reasonable? Still falsely high?
.Yun Lianhui unilaterally claimed that this advanced model is called consumer capital theory, and that this model can achieve a win-win situation for both companies and consumers.
Yun Lian Hui’s operating model: Merchants participating in Yun Lian Hui will give the transaction amount to Yun Lian Hui for each transaction. Yun Lian Hui will give consumers cash back from the money handed over by the merchants, and the share is about 10,000 per day. Five, based on this share calculation, the total return time is five years. This model spreads virally through the word-of-mouth of early consumers, and is promoted through consumers who received discounts in the early stage. If there is no consumer promotion, this model will be spread in the early stage It cannot continue to operate. The disadvantage of this model is that if the total amount of cash back becomes larger and larger in the future, causing the company to be unable to bear such a huge amount of cash back funds, it will cause the company to cause a rupture in the capital chain, making the cash back impossible. Finally, during the period when cashback is promised, if Yunlianhui declares bankruptcy, how can consumers protect their own interests?
Business Membership Benefits
Many people said that Yun Lianhui claims to register as a general member for free, and can only enjoy full refund of expenses. If you register as a gold diamond member or platinum diamond member with . There is an additional recommendation right. Every time a new member is registered as a member, as long as he spends at the franchise merchant, he can get a commission on his consumption. If he recommends a store to join the platform, he can get a commission on the sales. Therefore, after they have registered to become high-level members, they go to Yunlian Huir's franchised merchants whether they go to eat or buy things.
Mr. He from Dongguan runs a winery. This year, he came into contact with Yun Lianhui and joined the company while looking for a Mid-Autumn Festival gift box OEM for his products. Later, he became superstitious about Yunlianhuir's rebate model, and found that he had to go to Yunlianhuir's franchise merchants to eat out and buy daily necessities. This obsession directly led to family rifts. Mr. He's family said: After he became a member, he started to mobilize his family and brothers to also register as members, but none of us believed this. When we talked about it, we had a quarrel, and now he is going to get divorced. The investigation found that there are countless situations like Mr. He's.
It is understood that high-end members of Yun Lianhui can become referrals, and the referrers can obtain commissions. There are two commission plans: B. B of all the expenses of the referred person, and B. of all the sales amount of the referred person. .. The more consumers the referrer recommends, the more commissions he will get immediately. This is surprisingly similar to the development of downline in MLM. The Wanjia Shopping case with a similar operating model has been judged, and its founder should be a criminal organization. He was sentenced to 12 years in prison for leading pyramid schemes and intentionally causing harm. So is Yun Lian Hui also a new type of online MLM similar to Wanjia Shopping?
This kind of commission for introducing new people to participate is called entrepreneurial membership income, and it is also a rebate for downline members of more than three generations. This is similar to Wanjia Shopping. Wanjia Shopping implements a six-generation compensation system. Each level of agents can receive a certain share of commission based on their performance in attracting franchisees. Yunlianhui is old wine in new bottles.
There is no free lunch in the world
Liang Qingguo, a direct selling professional network, said: Consumers should know that there is no free lunch in the world. In actual operations, some franchisees may raise prices or charge handling fees in order to avoid risks. The rebates consumers receive after five years actually come from the consumers themselves. At the same time, Liang Qingguo also pointed out that you need to pay a fee to register as a member, and you can get rebates when you become a member, and you can also get income for recommending members, and you can develop membership by attracting people. These characteristics are close to pyramid schemes, and consumers should remain highly vigilant.
After the Wanjia Shopping case was concluded, Xu Hongbin, the prosecutor general in charge of the case, accepted an exclusive interview and analyzed the case.
The form of Wanjia Shopping is very deceptive, concealed and tempting. In fact, it is an illegal pyramid selling activity under the banner of e-commerce. Xu Hongbin said.
The most famous thing about Wanjia Shopping is its rebate model. However, many people are still confused: Why is it not illegal to buy shopping malls with full refunds, but Wanjia’s shopping malls are illegal?
Xu Hongbin said: The full rebate in shopping malls is a short-term profit-sharing promotion, while the full rebate in Wanjia Shopping is a long-term pyramid scheme that implements high rebates. Shopping mall rebates are usually only for a few specific categories. It is a normal operation behavior for products to make their own profits, while Wanjia Shopping provides ultra-high rebates for all products purchased by members. Even though they know that they will definitely lose money, they still give rebates. Members who participate in shopping later will have no profit to return. Phenomenon, this kind of operation is not sustainable. Its basic purpose is to illegally occupy property, which is extremely harmful to society.
Xu Hongbin told reporters that since last year, e-commerce violations have shown a significant upward trend. However, he also admitted that legal disputes over e-commerce violations mainly focus on issues such as jurisdiction determination, crime determination, electronic evidence performance, virtual transaction item quotation appraisal, etc. This also makes it difficult to obtain evidence and investigate and handle violations that harm e-commerce order. Outstanding question.
E-commerce is an emerging industry, and the current legal regulations lag behind the rapid development of e-commerce, and relevant legislation needs to be improved urgently. Xu Hongbin said.
Where should Yun Lianhui go?
The Direct Selling Industry Network found the announcement issued by the Guangzhou Equity Exchange Base on the listing of Guangdong Yunlianhui Network Technology Co., Ltd. on the day of the year:
Guangzhou Stock Exchange No. ﹝﹞
Guangdong Yunlian Hui Network Technology Co., Ltd. (equity code: , equity abbreviation: Yun Lianhui) was listed at our base on the day of the year. Now due to the situation related to the suspension of listing in Guangdong Yunlianhui Network Technology Co., Ltd. in Article 54 of the "Interim Measures for the Management of Equity Transfer Affairs of Guangzhou Equity Trading Base Co., Ltd.", our base has decided to suspend Guangdong Yunlianhui Network Technology Co., Ltd. Listing.
This is an announcement.
Guangzhou Equity Trading Base Co., Ltd.
Year, month, day


, b The main business cannot support cashback every year. By using the Internet to add packaging, listing on the Canton Stock Exchange, and Diaoyutai seminars, it uses big data cash flow to cover up the essence of returning interest to early investors from the principal of later investors (the company network it created, the quality of WeChat software, and The nature and planning of the Internet company it claims are not consistent) It uses annual compound interest to reduce the pressure of expenses. The interest payment method is a logarithmic curve, which is intentionally complicated. The actual return this year (calculated in RMB 10,000, the annual interest is . The difference is used to mislead ordinary customers into a highly tempting membership system. There are very high referral rebates for referrals (the expenses of the referred person, the income of the referred person in the Yunlianhui channel), the agent hierarchy and the highly attractive rebates are similar to pyramid schemes, which are collected by the company and only reserved by the chairman for general customers. The shares are listed for publicity, but such a shareholding structure cannot be listed at all. Moreover, the central bank has drafted standards. In the future, channel operators may have channel business restrictions of 10,000 per day per day. The company has no possibility of sustainable growth and has unlimited risks, so it is convenient It takes advantage of the fact that the equity of a limited company cannot be returned and can only be traded to attract public deposits to avoid legal disputes and collect membership fees in disguise. Companies and merchants submit product quotations in the form of disguised membership fees. Companies generally sell discounts to provide channels for promotion, which is a disguised form of collecting service fees in pyramid schemes to prevent large-scale absorption of private funds from leading to thousands of similar years. The situation of the shopping case shows that there is no threshold for entering the company. Since there is no threshold for entering the company's ecosystem, there is the possibility of merchants cheating on refunds. Regardless of the company itself or other organizations, it is difficult to supervise this. At the same time, refunds need to be withdrawn through its channels and points. It is advertised as safe custody. In fact, banks It is unable to supervise and only undertakes one custody business. Generally, financial products require supervision by the central bank and the three certificates, but they are not supervised. It is very easy for merchants to maliciously defraud rebates and fall into bad debts without the ability to supervise merchants. The company ultimately goes bankrupt. The organizational structure and the nature of the partners are open to question. The main model of the alliance is mainly small businesses (and they are businesses with poor business in their own industry), and real estate and hotels are poor projects (the real estate developers of the Shenzhen alliance are lease-back products for the real estate developers, Yunlian Huiwai, priced at 10,000,000 , area ~ square meters, comes with 3-year leaseback), and the organizational structure is mainly investment promotion, and the quality of the employees is poor. To sum up the above, this company is basically a Ponzi scheme company, but it is not yet a pyramid scheme in the legal sense, because it is still short of the final step (MLM as defined by law is divided into three steps). At the end of the day, the scammer company is correct.
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