Are companies capable of combating counterfeiting themselves, or are they helpless?

Are companies capable of combating counterfeiting themselves, or are they helpless? Shanxi Zhongyou Anti-Counterfeiting, a good helper for enterprises to fight against counterfeiting. Recently, many Quanzhou shoe and clothing companies such as Qibohui and Shipai have set up corporate anti-counterfeiting teams to link up with local industrial and commercial departments in Fujian, Hunan, Shandong, Chongqing and other provinces and cities. , hundreds of millions of counterfeit goods were seized, setting off a wave of anti-counterfeiting. The author learned from the Quanzhou Industrial and Commercial Department that at present, there are many Quanzhou brand companies that have specially set up anti-counterfeiting departments. In recent years, as the protection of intellectual property rights has increased, anti-counterfeiting actions in various places have become stronger and stronger. However, it is rare for private enterprises to set up anti-counterfeiting teams themselves to specialize in anti-counterfeiting work. How do you view this behavior of Quanzhou brand enterprises? Quanzhou is the cradle of our province's private economy and a nationally renowned brand capital. In the last century, starting from Anta's famous advertising slogan "I choose, I like", Quanzhou private enterprises began to create brands. After many years, there are now more than three national brands in Quanzhou. Every year, the sales of these Quanzhou brand companies reach hundreds of billions of yuan. The most direct negative effect of the prevalence of counterfeit goods is that it has an impact on the interests of Quanzhou brands and affects their sales. Most counterfeit goods pursue short-term profits, and there is a big gap between them and genuine goods in aspects such as quality control. As brands pursue long-term benefits such as added value and brand premium, copycats are rampant, creating an unfavorable situation in which bad money drives out good money, which will inevitably cause great harm to the brand. For companies to set up anti-counterfeiting teams to crack down on counterfeit goods, it is indeed conducive to safeguarding the company's own interests. However, counterfeit goods are essentially an infringement of intellectual property rights, and the protection of intellectual property rights should be a public function of local governments at all levels. The fact that so many companies in Quanzhou have established anti-counterfeiting teams highlights the relative lack of local governments in intellectual property protection. Due to the principle of administrative division and fiscal and taxation territoriality, some places are often less proactive and less enthusiastic about cracking down on counterfeit goods that infringe on intellectual property rights out of the protection of their own interests. Some places even adopt a tacit attitude. Local governments do not act, or do not act enough, forcing companies to crack down on counterfeiting themselves. As a market entity, enterprises are engaged in business activities. If an anti-counterfeiting team is established, it will undoubtedly increase the operating costs of the enterprise. If all companies have to set up anti-counterfeiting teams, this will virtually increase the transaction costs of the whole society and lead to a decrease in the efficiency of social and economic operations. The company itself has no law enforcement power. If the local government does not cooperate, the effectiveness of the company's anti-counterfeiting team will be greatly reduced. In the context of weak protection of intellectual property rights, some companies have obviously insufficient motivation to innovate and create brands. At present, due to the great changes in science and technology and the era of massive information, the cost of innovation and brand creation for enterprises has become increasingly high, and the results of innovation and brand creation may be stolen by counterfeit goods. For this reason, some business owners even issued the pessimistic view that "innovation is seeking death, and non-innovation is waiting for death." The essence of the modern market economy is the rule of law economy and the system economy. Without effective protection of intellectual property rights, a positive incentive mechanism for innovation cannot be formed, which will hinder economic development and social progress. We hope that governments at all levels can use the "big knife" to protect intellectual property rights, strike hard, clear up the source, and cut off the "roots of evil" of counterfeit goods. [Excerpted from Fujian Daily]