Moorish cat/Moorish cat introduction

Nanjing Moore Cat Culture Development Co., Ltd. has a diversified media platform, including three media resources: Moore Cat website, Xuandong. Radio, and high-end outdoor large-scale display screens. The company focuses on customer needs, goes deep into customer products, provides customers with a professional Internet promotion platform, and combines a number of basic services, which is obviously different from ordinary one-time marketing. With an in-depth and superimposed model, from diversified perspectives such as visual and auditory, Provide cross-media marketing solutions to clients. The company is based on the localized consumer market in Nanjing and guides the consumption of localized and fashionable people in Nanjing. It has won high recognition in the industry with its original business model, universality, vividness and compulsory media communication.
The company is currently located in the beautiful Nanjing Creative Industrial Park, with an office environment of nearly square meters and a team size of more than 10,000 yuan in annual sales. After years of development and operation, Moore Maomao has become a leader in its own industry. It is also a member of the Nanjing Advertising Association and the Jiangsu Internet Association.
At the end of 2019, the company and China CITIC Bank officially issued the first co-branded credit card of Moore Maomao, CITIC Moore Maomao Co-branded Credit Card. At the end of 2019, the company and China Construction Bank issued the second co-branded credit card to Jinling Jinling. Dragon Card, as of now, the issuance volume of our co-branded credit cards has successfully exceeded 10,000, with a monthly transaction volume of nearly 300 million yuan.
At present, the website is providing value-added services to nearly a dozen banking companies such as China CITIC Bank, China Construction Bank, Huaxia Bank, Bank of Nanjing, Bank of Beijing, and Bank of Shanghai, and has been rated by CITIC Bank for three consecutive years in, and Best Partner of the Year.
In March 2019, the company officially established a long-term strategic partnership with Nanjing TV Channel 18, and jointly created the punctuating gourmet Moorish Cat column. After two years of operation, the column has established a solid, reliable, and reliable reputation in the local consumer market in Nanjing. The aggressive brand image has been widely recognized by many merchants and consumers.
On the day of this year, the company officially had its own radio media. It further integrated radio resources on the basis of the existing network platform and TV platform. In addition, Moore Maomao was in important commercial areas in Nanjing. It also has more than ten large outdoor display screens (see attachment), covering more than 10 million urban mainstream consumers every day, and its effect has been recognized and affirmed by many advertisers. Over the years, the company has cooperated with many real estate companies such as Suning Real Estate Group, Hongyang Group, Gimpo Group, Wanda Plaza, Vanke Real Estate, Songdu Real Estate, Yanlord Real Estate, Poly Real Estate, Hi-tech Real Estate, as well as Cadillac, Infiniti, Mercedes-Benz, BMW, Audi , Honda, Toyota and other well-known automobile brands have established long-term advertising cooperation relationships. It is a real, ubiquitous digital multimedia platform created by Nanjing, China, around the life trajectory of urban mainstream consumers.
In the future, the company will base itself on TV stations and Internet media, combined with traditional media such as outdoor and magazines, to jointly create a comprehensive network system that can cover all aspects. Based on authorized program distribution, the company will focus on the development of radio and channel frequency packaging management. , program unit and advertising production, creative copywriting, typed operation training, mobile listening, broadcast media channel packaging software and other related services, combined with cross-media integration, powerful large-scale event execution and promotion, plus scientific market research analysis and operation, We are confident that we will become China’s number one all-round provider of infotainment broadcast platforms and solutions within five years! < - b.rr/_.) Moor Cat Introduction The company was founded in 1999 with a registered capital of RMB 10,000. It also operates Moor Cat website, Nanjing Youth Voice. Radio and other media. It is a new generation of culture that provides integrated communication solutions. media company.
<3>Moore Cat Co-branded Credit Card Moore Cat Co-branded Credit Card is a localized and diversified credit card with powerful functions and excellent services that is popular among young people.
Moore Maomao accurately focuses on local merchants, explores local consumption potential, and serves local card members. In addition to enjoying the uses of the credit card itself, cardholders can also enjoy the exclusive preferential benefits provided by Moor Cat. For example: 50% discount on Nanjing food, half-price movie viewing privileges, free calls, gas discounts, etc., covering not only food, drink and entertainment, but also all aspects of daily life such as food, clothing, housing and transportation, allowing cardholders to obtain a more cost-effective urban life experience. Really enjoy the unlimited surprises brought by the Moore Maomao co-branded credit card, so that Maomao's credit card members can have nothing to worry about with just one card in hand.
At the end of the year, the company and China CITIC Bank officially issued the first co-branded credit card of Moore Cat, CITIC Moore Cat Co-branded Credit Card. This is the first time that China CITIC Bank Nanjing Card Center has cooperated with a non-entity media company to operate a cross-category co-branded credit card. As for the credit card business, as of the end of 3 years, the number of issuances of this card has successfully exceeded 1,000, with a monthly transaction volume of nearly 300 million yuan.

At the end of 3 years, the company issued the second co-branded credit card Jinling Dragon Card with China Construction Bank Jiangsu Branch, and it was also the first financial credit card. With the good industry reputation accumulated in the past, the first card was issued. It exceeded 10,000 pieces per month and continued to maintain a rapid growth trend. In just six months, it has successfully issued 10,000 pieces, with a monthly transaction volume of nearly 10,000 yuan.
At present, there are many local cooperative merchants of Moore Maomao co-branded credit card, with the number of members reaching tens of thousands. The spending behavior of these members has also profoundly affected their circles of friends, colleagues and relatives, making Moore Maomao The brand effect and brand communication of co-branded credit cards have been directly and effectively promoted.
<3>Moor Cat Website Moor Cat Website is a localized, fashionable and intensive urban living and consumption paradise based on serving Nanjing people.
The website presents many excellent benefits to consumers and provides a brand display platform for local merchants. With the goal of achieving barrier-free communication between merchants and consumers, we have built an information medium that is honest, credible, rapidly transmitted, and continuously extended. At the same time, in the interpersonal network, it not only meets the needs of merchants for the promotion of their own brands and products, but also allows consumers to realize their pursuit of innovative living, economic experience, and shared happiness. Through the online reservation service, consumers can not only enjoy great value discounts of up to 50% off, but also solve the problem of consumers having unclear information and difficult consumption reservations. It also improves the consumer experience and allows merchants to predict the orders of the day in advance, reducing merchant costs. Promote cost, encourage merchants to innovate products to meet consumers' personalized and differentiated needs, and obtain high commercial value with minimal cost.
In terms of new media, Moore Maomao is building an all-round service platform based on the website and combining mobile Internet and traditional Internet, including new media such as WeChat and Weibo. This can enable consumers to experience more fast and accurate one-to-one service, and also create a more efficient, comprehensive, and large-scale product promotion channel for merchants.
<3>Nanjing Youth Voice. Radio Nanjing Youth Voice was initiated by the Nanjing Municipal Committee of the Communist Youth League and aims to create an FM broadcast media that serves the majority of young people. In 2016, Moore Maomao Civilization Development Co., Ltd. took over the operation of Xuandong.Nanjing Youth Voice FM broadcast, and the radio station was officially launched on the same year.
Nanjing Youth Voice is the youngest, most fashionable and most youthful music radio station in Nanjing. It broadcasts good music in batches all day long, with the theme of serving young people, keeping close to the lives of young people, and setting up It includes youth youth information, youth workplace training, youth friendship, green life promotion, youth rights, youth activities and other programs.
In major sports and cultural events such as the 3-year Asian Youth Games in Nanjing and the upcoming Youth Olympic Games, Nanjing Youth Voice Radio actively promoted the two sessions, and planned and hosted the Youth Olympic Culture Festival and the Asian Youth Volunteer Home , Make Youth More Beautiful Volunteer Cultural Product Creation Competition and other large and medium-sized activities, the in-depth cooperation with the Nanjing Youth League Municipal Committee and relevant departments in media promotion has been highly praised by all parties.