Alibaba adds 200 more employees dedicated to fighting counterfeiting, saying it will not blindly avoid the issue of "fake goods"

Alibaba has added more employees dedicated to fighting counterfeiting, saying that it will not blindly avoid the problem of "fake goods" and everyone is anti-counterfeiting. Alibaba has made another effort to "fight counterfeiting" with its anti-counterfeiting sewing thread. Yesterday, Zheng Junfang, partner and chief platform governance officer of Alibaba Group, announced that while Alibaba will not add any new employees during the fiscal year, an additional employee will be dedicated to combating counterfeiting. Zheng Junfang said that common sense in society believes that counterfeit goods originate offline and have nothing to do with the business model itself. The Internet does not produce any fake goods, and Internet companies themselves do not have the law enforcement power to crack down on counterfeit goods. The "counterfeit goods problem" is China is something all e-commerce platforms have to face. Zheng Junfang said that Alibaba will not blindly avoid the issue of "fake goods". Based on the power of Alibaba’s security department to extract Internet big data, many counterfeiting teams dare not come to Alibaba’s e-commerce platform. Alibaba is trying to eliminate blockades and solve the problem of counterfeit goods. On the one hand, we resolutely crack down on counterfeit goods, not only removing them from the Internet, but also discovering the source of counterfeit goods from Internet big data. On the other hand, it is also committed to promoting original industries such as "Made in China". If a merchant's product has quality but no brand, Alibaba will provide enough traffic to support the merchant in building his or her own brand, but will never allow the merchant to infringe on other people's intellectual property rights. Zheng Junfang believes that although Alibaba has made the above explorations and efforts, the real fight against counterfeit crimes must rely on law enforcement agencies. Zheng Junfang disclosed that taking the year to month as an example, it does not include daily scattered clues, but only clues about fake gangs. Alibaba has pushed notifications to law enforcement agencies, and the cases that have been filed by law enforcement agencies in various places are cases that have been solved. During this period, Alibaba assisted the police in destroying more than one counterfeit manufacturing, warehousing and selling dens and arresting criminal suspects. Zheng Junfang believes that the disposal of counterfeit goods requires reaching social consensus and relying on social co-governance.