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Can the General Administration of Quality Supervision, Inspection and Quarantine’s efforts to crack down on counterfeiting get twice the result with half the effort by recruiting e-commerce companies?
Friends prevent counterfeiting and protect enterprises
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According to Xinhuanet, on October 1, the Law Enforcement and Inspection Department of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China signed a cooperation agreement with four e-commerce platforms: JD.com, Alibaba, Suning and Yihaodian. The General Administration of Quality Supervision, Inspection and Quarantine organized these contracted e-commerce companies to develop the "'Product Quality Commitment' Enterprise Law Enforcement Inspection Results Public Inquiry Platform", which is expected to be officially launched around March next year and can provide inquiry services to consumers across the country. At the same time, the e-commerce platform will also set up a consumer inquiry portal.
This means that around March next year, consumers will be able to check the authenticity of products through the channels set up by the General Administration of Quality Supervision, Inspection and Quarantine and e-commerce platforms on the Internet. This is excellent news for consumers. . For the e-commerce industry, this policy can also solve the problem of counterfeit goods that has plagued it for many years.
The topic of "anti-counterfeiting" is a hot topic every year and can be said to be "enduring". Especially in special sales channels such as e-commerce platforms, the phenomenon of fake goods is even more serious. In addition to objective factors, enterprises must bear some responsibility for this phenomenon. However, the many sources of offline counterfeiting and the lack of supervision by functional departments are important factors in the proliferation of counterfeit goods.
This time the General Administration of Quality Supervision, Inspection and Quarantine signed a contract with an e-commerce company and launched an inquiry platform, which is equivalent to integrating e-commerce companies and consumers to jointly fight against counterfeiting. So, can releasing such a "combined ultimate move" effectively solve the problem? What impact will it have on all parties?
Excerpted from the Internet. For details, please find "Can the General Administration of Quality Supervision, Inspection and Quarantine of China get twice the result with half the effort in cracking down on counterfeiting and recruiting e-commerce companies to join in?" 》
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