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A new generation of O2O business model—omni-channel marketing

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Cai Xiaobin

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For us, the most important thing about the model is not online transaction volume, but driving customers to physical stores. Properly utilized, the model can bring large-scale and highly sticky consumers, master huge consumer data resources, and provide other value-added services. Perhaps, it is no longer a store but a platform. A regional trading platform can bring greater benefits and energy.

With the maturity of online and the reshuffle of offline, it is the general trend. It is a good choice for small and medium-sized chains with backends and systems. It needs to be reminded that although it looks beautiful, it requires system support and a long time of preparation and exploration. The sooner you master the e-commerce technology and model, the better you will be in the future competition.
Although business models have long been proposed and various business methods have emerged, their implementation has been subject to many restrictions. , such as the conflict of interests between online and offline. The current dilemma faced by many companies is that e-commerce and traditional channels are developed separately. Many of our companies are still unable to solve the conflict between online and offline. The better they do online, the greater the conflict between online and offline.
After conducting in-depth research on the current situation of model development, Peanut Technology independently researched and developed an omni-channel cloud business system, which can help merchants resolve conflicts of interest online and offline, solve online network promotion, and offline regional distribution and coverage. , expand online revenue and improve regional store coverage.
Guangdong Peanut Technology is a company focusing on Internet of Things (R + QR code) e-commerce B network direct sales omni-channel marketing e-commerce operation QR code mobile mall system construction platform construction and other systems, and vending machine touch screen machines. Innovative technology enterprises that independently develop hardware equipment.
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