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. , , Is it effective for small and medium-sized enterprises to promote their products and services through paid advertising on search engines? Hurry up...) The answer is unquestionable. It can be said without hesitation that among all Internet products, if I talk about who has made the greatest contribution to the marketing development of small and medium-sized enterprises, I will definitely choose search engines. Regardless of how much profit search engines capture, while providing information retrieval convenience to Internet users, search engines have indeed given many small, medium and micro enterprises new marketing opportunities. Pinwang Vision is a professional website construction company. It has been focusing on website construction business since its establishment in 2001. While providing website construction services to small and medium-sized companies, Pinwang Vision has also witnessed too many companies rise against the trend through search engines. But we should also see the other side of things. There are many people who complain that marketing promotion is ineffective and consumption is too high. So where does the problem lie?
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. , , It is absolutely impossible not to have a website in the Internet era:
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. , , Now needless to say, every company understands the importance of the Internet. . However, there are not many companies that really make good use of the Internet, especially small and medium-sized enterprises. Due to lack of funds and manpower, they often miss opportunities. For example, many traditional manufacturing industries have chosen the Internet and e-commerce in a forward-looking manner in the face of market pressure from rising costs. But unfortunately, most companies fail due to lack of preparation. Of course, we have also seen some old antique companies that even believe that the traditional sales model can fully support business operations. The company does not even have a basic official website. Hurry up..) Pinwang Vision believes that the first thing you need to do when running a business in the Internet era is to design and create a good website. If there is no website, or if the website design and production are not good enough, the company will inevitably lose many opportunities.
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. , , The website is the convergence point of all marketing methods:
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. , , What is the website? This is a question that every company and every website construction company should think deeply about. Where to place the website after it is built will not automatically produce any benefits. The website is just a tool, and its role is to assist marketing rather than replace marketing. For example, if a company goes to an exhibition to promote products or services, there will definitely be merchants who will browse the company's website after the exhibition to learn more about it. Many companies have now opened Tmall flagship stores. If it is a small item, it is okay. If it is thousands of items, most people will be particularly cautious and carefully understand the background of the company. The company's website is one of the best ways. Similarly, many companies do promotion and marketing, and their focus is still on the website. Therefore, the origin of the website seems to be a concentric circle, which is the convergence point of any marketing method.
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. , , The success or failure of small and medium-sized enterprise website construction lies in the details:
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. , , It does not mean that the websites of large enterprises must be very good. Many The website design of large companies is not good, and perhaps a lot of content on the website has not been updated for many years. But large companies have plenty of resources and marketing funds, so it doesn’t matter if they lose a few customers. Come on..) So what does a small company have? For small companies that use search engine promotion, losing any ad clickers and neglecting any potential customer inquiries is a pain in life. The reality is that many companies buy a template website and use search engines to promote it, investing thousands in advertising fees every day, but very few actually make orders. where is the problem? For such a simple marketing promotion model, the problem must appear on the website, and most of the root cause is that the details of the website are not paid enough attention to.
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