Chuntao Hui discusses how to better operate the WeChat public platform

Xi'an Chuntaojiang Kemao Culture Co., Ltd. is a new service-oriented enterprise that integrates WeChat public account operation, intelligent micro-distribution system customization and services, smart home trademark patents, intellectual property agency, film and television promotional video production, Internet + marketing services and other system development. Now I will mainly introduce our company’s WeChat public platform marketing services.
WeChat is another chat and dating mobile software developed by Tencent. According to incomplete statistics, WeChat already has 100 million users. Such a huge user base is undoubtedly a huge gold mine for online sales. So how do we make WeChat generate value for us? I believe everyone and every company has a different approach. Xi'an Chuntaojiang Science and Trade Culture Co., Ltd. will not discuss how to generate value today, but will only talk about how to use the WeChat public platform to serve its own website.
The WeChat public platform is a new functional module added by Tencent on the basis of WeChat. Through this platform, individuals and enterprises can create a WeChat public account and achieve all-round communication with specific groups through text, pictures, and voice. ,interactive. The WeChat public platform is divided into three types: subscription accounts, service accounts, and enterprise accounts. Using the WeChat public platform to carry out self-media activities is simply to carry out one-to-many media activities. For example, by applying for a public WeChat service account, a merchant can not only display the merchant's micro official website , micro community, micro membership, micro push, micro payment, micro activity micro registration, micro sharing, micro business card, etc. can also realize some light application functions, which has formed a mainstream online and offline WeChat interactive marketing method. According to incomplete statistics, there have been more than 10,000 WeChat public platform accounts opened in 2016.
The Chuntaohui public platform service account has been in operation for more than a year now (about a year ago) and has more than 10,000 users. These users are all people who love life and have very strong stickiness. I have summarized three points on how to operate a WeChat public platform service account:
1.
The value of information
Since we want to provide users with content to cultivate user loyalty, we must provide users with Real, useful and valuable information. So what is valuable information? Before providing information, we must first understand the needs of our users.
We select high-quality information every day and provide it to users so that users can learn about this forum through the WeChat public platform and participate in the forum through links, thus forming a good cycle. This information is shared through the personal WeChat platform and attracts a large number of loyal users to the forum. On the public platform, we publish life-related information such as: real-time hot topics in Chinese and foreign history, life and fitness, and fresh content collection. Sharing meaningful information is the only way to resonate with users.
2.
Form a forwarding trend
We often see some funny content get a lot of forwarding. What is the advantage of such content? Can we do this? I think so OK. The value of the selected content must be high and it must be able to resonate with the audience instead of passing by without any effect at all. Classic content can form a good share.
I also want to mention the issue of typesetting here. By looking at the content of our own public platform service account, I found that the content is beautifully typed with pictures and text, and the reading volume and forwarding rate are very good. Very few pieces of content have different font sizes, with more pictures and less text or A post with multiple texts and only one image will have a very low reading volume and forwarding rate. From this point we can see that the importance of typography cannot be ignored.
3.
Eliminate advertising
In the early stage of operation of the WeChat public platform service account, we must not do any form of advertising, even advertising on our own website or forum. Nowadays, various platforms are flooded with a large number of advertisements. Even when walking on the road, people will shove advertisements into our hands from time to time. This kind of thing happens all the time and people have begun to hate this kind of thing.
The public platform of Xi'an Chuntaojiang Science and Trade Culture Co., Ltd. is to be a clean service platform rather than an advertising release platform that sends out advertisements every three days. Being responsible to our own users means being responsible to ourselves. Only by respecting users can users respect us and trust us to ultimately generate value.
Then some people may have this question: If we can’t post ads in the early stage, can we post ads in the later stage when the user base is large? In fact, I personally think that whether it is in the early stage or later stage, the WeChat public platform without advertising is Such users who are highly respected by users are also extremely stable.
The effect of using the WeChat public platform is great and I won’t go into details here. I hope my three-point summary can serve as a starting point and provide you with a little bit of value.
Xi'an Chuntaojiang Science and Trade Culture Co., Ltd.
Address: Kaiyuan Peninsula Block, West Second Ring Road, Lianhu District, Xi'an City

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