Year1
Medicinal plant cultivation and industrialization planning
(Planning of functional beverages, health products, health products, etc.)
When the world's economic integration, deepening of reforms, and the new economic era become more and more closely related to our lives, people have to face the problems caused by many factors such as water pollution, food pollution, and environmental pollution. The harm has thus caused the weakening of the physical fitness of the vast majority of the population. According to the World Health Organization survey statistics: my country claims that healthy people only account for % of the total population, and those diagnosed with various diseases account for % of the total population. They are between health and disease. The sub-health status of the period accounts for about % (100 million) of the total population. There are three high-income groups in the world. The number of diabetic patients ranks first in the world. The number of elderly people reaches 100 million. The number of people with insomnia has exceeded 100 million. The national obesity rate and cardiovascular disease incidence rate. The national sub-health rate is among the highest in the world. The proportion of sub-health among urban white-collar workers is as high as %, and the incidence of sub-health among senior intellectuals and business managers in my country is as high as over %. It can be seen from the above that there is a huge target consumer group for the implementation, development and profitability of plant functional beverage projects. Moreover
With the further upgrading of people's consumption level, health concept and safety awareness, beverage safety has become an indispensable and important issue in people's lives. The booming market of functional drinks such as Wong Lo Kat has proved the huge market space of plant functional drinks. According to relevant authoritative statistical reports: the development speed of the tea beverage consumption market alone is even more amazing, growing at an almost annual rate of %, exceeding that of fruit juice drinks. Famous beverages have become the most popular beverages in the market, and plant-based functional beverages are expected to catch up with and surpass carbonated beverages and will surely occupy a dominant position in the beverage market in the future. The clarion call for the industrialization of plant functional drinks has been sounded, and the market space is huge. Returning to nature, enjoying nature, respecting nature and advocating health preservation will surely become the trend and direction of development today and in the future.
2 Function description of plant functional drinks
Here we take honeysuckle as an example. Honeysuckle is a rare and important raw material for medicinal plant functional drinks. Honeysuckle is also one of the species with the same origin as food and medicine announced by the Ministry of Health. It is a commonly used traditional Chinese medicine with a long history. It has been famous for its extensive medicinal value since ancient times. It has been known as a good medicine for clearing heat and detoxifying since ancient times. It is listed as a top-grade medicine in "
Famous Doctors
" < r_b >Compendium of Materia Medica
" also states that it has a wide range of medicinal value and health care uses: it is sweet and cold in nature and aromatic. It is sweet and cold in nature, clears away heat without hurting the stomach, and has a clear aroma and can dispel evil spirits. It can not only dispel wind and heat, but also clear and detoxify blood. It is used for various < r_b >febrile and venereal diseases
with remarkable effects. Its main function is to clear away heat and detoxify, and is mainly used to treat febrile diseases, fever, fever, blood poison, dysentery, carbuncle, ulcer, and furuncle. It has strong inhibitory effect on various pathogenic bacteria such as hemolytic Streptococcus, Staphylococcus aureus and upper respiratory tract infection pathogenic viruses. In addition, it can enhance immunity, protect liver, anti-tumor, anti-inflammatory, antipyretic and hemostasis (coagulation) and inhibit intestinal absorption. Cholesterol, etc., have a wide range of clinical uses and can be used in combination with other drugs to treat< r_b >respiratory tract infections
< r_b >bacillary dysentery
acute< r_b >urinary system infections
hypertension and other conditions kind of disease.
Honeysuckle functional drink: developed from selected pure natural honeysuckle plant raw materials. Suitable for hot or cold use, no preservatives added. It has a delicious taste and unique quality that is refreshing and refreshing. It has become a new health-care drink: fragrant, sweet, cool and delicious, and has been sold well in domestic and foreign markets. Drinking this drink regularly has the effects of clearing heat, detoxifying, stimulating menstruation, activating meridians, skin care and beautification.
Three Market Requirements
In the past years of reform and opening up, the beverage market has grown more than twice and has become the second largest beverage producer.
my country's current per capita beverage consumption (/year) is still lower than the world average (
/
year). According to the development goals of the "Twelfth Five-Year Development Plan for the Food Industry", the total beverage output will reach 100 million tons by 2020, with an average annual growth rate of more than 1%.
The "2019 China Plant Protein Beverage Market Research and Future Development Trend Report" released by China Industry Information Network pointed out that: in 2018, my country's plant protein beverage market consumption reached 100 million liters, a year-on-year growth of %. The industry market size was 100 million yuan, a year-on-year growth % It is expected that the market size of my country's plant protein beverages will reach about 100 million yuan by this year. According to relevant authoritative experts' predictions: In the next ten years or so, China's plant functional beverage market will see several large national brands with sales exceeding one billion yuan.
Four types of plant functional beverage products
:
Plant functional beverage products for men to fight fatigue, replenish energy and improve immunity
Plant functional beverage products for women to beautify and lose weight
/> Fire-removing plant functional beverage products
Middle-aged and elderly people’s hypolipidemia-lowering, blood pressure-lowering, hypoglycemic plant functional beverage products
Children’s growth plant functional beverage products
Stomach and digestion plants Functional beverage products
Calcium-supplementing plant functional beverage products
Brain-boosting plant functional beverage products
Others
Five project planning contents
Planting bases and related industries Planning and implementation
Overall planning and implementation of project processing base
Planning and implementation of processing base
Planning and implementation of main functional areas (office area, production area, etc.) auxiliary functional areas (leisure area, etc.)
Planning and implementation of B landscape (main landscape and auxiliary landscape)
Overall project planning and implementation
Project industry positioning
B project strategic positioning
Project theme positioning
/> Product and market positioning, variety and process planning
Marketing channel positioning and construction
Planning and management of operating organizations (organizational structure and human resource allocation) and construction of operating teams
Corporate culture And brand management and creation
Clean energy planning and use
Environmental protection and safety planning
Planning of project construction period and implementation progress
Project investment estimation and financing
Finance Evaluation (benefit analysis)
Specific planning content and service fees are negotiable
Provide application services for national support fund projects.
Contact person: Mr. Chen. For details, please visit: China Agricultural Technology Trading Network (:
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