Cost of packaging box design in Nanjing

How much does it cost to do packaging box production design in Nanjing? A formal packaging box design company in Nanjing? The best and cheapest packaging box design and production company in Nanjing is Nanjing Shouxi Packaging Co., Ltd. Located in the Creative Park Building, Yingtian Street, Qinhuai District, Nanjing City, Jiangsu Province, it is a packaging design and R&D company that integrates design, production, wholesale and transportation.
How much does it cost to do packaging box production design in Nanjing? A well-known designer from Nanjing Shouxi Packaging Co., Ltd. said: Whether a product can have good sales performance must be tested by the market. Packaging plays an extremely important role in the entire marketing process. It uses its own unique image language to communicate with consumers to influence consumers' first emotions. Consumers will be attracted to the packaged product when they first see it. develop interest. It can both promote success and lead to failure. Packaging that is not expressive will be swept away by consumers. With the continuous development and improvement of my country's market economy, consumers have become increasingly mature and the rational market has gradually revealed the characteristics of a buyer's market. This not only increases the difficulty of product marketing, but also makes packaging design encounter unprecedented challenges, driving product packaging. Grasp the public's consumer psychology and develop in a more scientific and higher-level direction.
How much does it cost to do packaging box production design in Nanjing? Research by Nanjing Shouxi Packaging Co., Ltd. shows that consumers have complex psychological activities before and after purchasing goods. Differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects divide many different consumer groups and their respective characteristics. The same consumer psychology characteristics. According to the survey results of Nanjing Shouxi Packaging Co., Ltd. on people’s consumer psychology in recent years, consumer psychology characteristics can be generally summarized into the following categories:
, pragmatic and down-to-earth psychology
Most consumers are spending The main consumer psychological characteristics in the process are realistic psychology, which believes that the actual utility of the product is the most important. They hope that the product is easy to use, cheap and good-quality, and do not deliberately pursue the beautiful appearance and novel style. Consumer groups with a realistic mentality are mainly mature consumers, working-class people, housewives and elderly consumer groups.
, The psychology of caring about aesthetics
Consumers with certain financial affordability generally have a psychology of seeking beauty and pay more attention to the artistic value of goods. The consumer groups that pursue beauty are mainly young people and the intellectual class, and the proportion of women in such groups is as high as .%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the expression of aesthetic value and psychology.
, The psychology of seeking differences
The consumer groups who have the psychology of seeking differences are mainly young people under the age of 15. This type of consumer group believes that the style of goods and packaging is extremely important and does not care much about the use value and price of the goods. Underage children account for a large proportion of this consumer group. For them, sometimes the packaging of a product is more important than the product itself. For this group of consumer groups that cannot be ignored, the packaging design should highlight novel features to meet their psychological needs for differentiation.
, Follow the psychology of the public
Consumers with a herd mentality are willing to cater to popular trends or imitate the styles of celebrities. The age range of this consumer group is large. This is because the vigorous promotion of fashion and celebrities in various media has promoted the formation of this psychological behavior. For this reason, packaging design should grasp popular trends or directly introduce product spokespersons that are popular among consumers to increase the trust of the product.
, The psychology of pursuing brands
No matter what kind of consumer group, there is a certain degree of fame-seeking psychology. Brands that value products have a sense of trust and loyalty to well-known brands. If economic conditions permit, they may even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to successful product sales.
Nanjing Shouxi Packaging Co., Ltd. concluded that consumer psychology is complex and rarely maintains one orientation for a long time. In most cases, it is possible to combine two or more psychological requirements. The pursuit of psychological diversity prompts product packaging to present equally diverse design styles. <=_