Mr. Wang Zhongzhen, one of the company’s founders and executive director, was born in 2001. He graduated from the School of Management at Sun Yat-sen University with a major in marketing from Minzu University of China. Before establishing Tianqi Biology, he worked as a copywriter, designer, and The planning director has served Haier, Meiling and other well-known national brands and has a high level of marketing skills. Mr. Wang Zhongzhen, who founded the company, has been responsible for the company's business operations. It has grown from a personal team to a team of nearly 100 people today. He has cultivated three well-known brands and forged a marketing team that can fight tough battles.
Mr. Wang Xianlong, the general manager of the company, was born in Tsinghua University in 2001. He has 20 years of marketing management experience in the pharmaceutical industry and 20 years of comprehensive management experience in the media industry. He has served as sales manager for Hubei Zhongtian, Encyclopedia Pharmaceuticals, Shanghai Fosun, Phoenix Legend and other enterprises. He is familiar with the pharmaceutical industry, director, deputy general manager, general manager and other positions, and is good at refined and standardized management of enterprises.
< -- -!d:Business Overview
Yan Ruyu Group is a comprehensive technology enterprise integrating the research and development, production, marketing and service of pharmaceutical and health care products and beauty products. Its main products are Yan Ruyu Oral Liquid, Powders, drinks, facial masks, skin care products and other products. The company has strong domestic technical support and maintains long-term close cooperation with China Food Fermentation Industry Research Institute and Sun Yat-sen University Institute of Preventive Medicine. The flagship product developed and developed by the company, Yanruyuwei Marine Fish Skin Collagen Peptide Oral Liquid, is endorsed by the popular Taiwanese actress Lin Chi-ling. It is a female beauty product specially developed for Chinese skin types. In this year, it won the National Food Health Brand Award issued by the State Food and Drug Administration. Approval.
Compared with other beauty products, this product is the only collagen product with the national food health approval certificate and the only collagen product that can be sold in major pharmacies. Other collagen beauty and health products on the market can only be sold in supermarkets or cosmetics stores and cannot enter drugstore channels. In order to highlight this advantage, the company directly cooperates with major local drugstore chains in Guangdong, Yunnan, Guangxi and other provinces and regions, such as Guangdong Caizhilin Co., Ltd., Guangzhou Dashenlin Pharmaceutical Co., Ltd., Shenzhen Nanbei Pharmaceutical Co., Ltd. and other exclusive drugstore channels. Other provinces and regions cooperate with local pharmaceutical companies that have drugstore channels and use the power of distributors to quickly enter major pharmacies in various provinces and regions to create a new category of collagen medicine and beauty.
While monopolizing the pharmaceutical channel, Yan Ruyu further entered the cosmetics channel. The cosmetics channel has always dealt with cosmetics, facial masks, cleansing products, etc. No oral beauty products have ever been sold in this channel. Yan Ruyu is obviously the first internal product to enter this channel, creating a new blue ocean in the industry and has been welcomed by cosmetics stores across the country. In the cosmetics channel company, it mainly signs general agency contracts for cosmetics store channels with local cosmetics agency companies and uses its power to quickly enter the vast number of cosmetics stores. In a market environment where homogeneous competition for skin care products in cosmetics stores is severe, Yan Ruyu received a warm welcome from agents and stores as soon as she entered the channel. As of the date of year, month, the company has agents entering many cosmetics stores in % of the country, and these The first-mover advantage of agents and stores, both of which are ranked high in local business strength, has clearly established a higher threshold for other similar brands to enter the cosmetics channel.
In addition to channel advantages, the company has worked closely with the China Food Fermentation Industry Research Institute to use the latter’s patented fermentation enzymatic technology to develop collagen oligopeptides with a molecular weight less than D. Compared with ordinary collagen oligopeptides with a molecular weight above D Collagen Yanruyu collagen oligopeptide has the characteristics of small molecular weight and direct absorption without gastric digestion, which ensures the company's technical advantage.
Yan Ruyu is always ahead of similar products in brand building. Lin Chiling is hired as Yan Ruyu’s spokesperson. Targeting the media habits of the target consumer group, she sponsors marriage and dating programs such as Hunan Satellite TV’s “Let’s Date” and Zhejiang Satellite TV’s “Love Lianliankan”. A certain frequency of brand advertising, online promotion, and program placement quickly established the position of the No. 1 collagen beauty brand in the minds of the industry and consumers and established certain brand advantages.
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Development Yearbook Nian Yan Ruyu Company’s predecessor was established in Guangzhou, China
In 2008, it successively cooperated with the National Center for Health Research in the United States and Bayer Pharmaceuticals in Germany. The Industrial Research Institute and other R&D units signed a strategic cooperation agreement and Yan Ruyu Collagen Oligopeptide Oral Liquid was successfully developed.
Yanruyu Collagen Oligopeptide Oral Liquid applied for health care approval from the State Food and Drug Administration
Nianyan Ruyu oral liquid has been approved for marketing by the State Food and Drug Administration after years of clinical trials.
Yan Ruyu spent a lot of money to sign Taiwan's most beautiful woman, Lin Chiling, to endorse the entire Yan Ruyu series of products.
Nianyue Yanruyu Oral Liquid was officially launched on the market and quickly formed a hot-selling momentum with the help of strong advertising and good reputation.
In this year, Yan Ruyu launched a daily chemical store wealth sharing plan. The signing of daily chemical boutique dealers in all provinces and cities across the country was completed and was hailed as a miracle by the daily chemical boutique channel.
The cumulative sales of Yanyue Yanruyu Oral Liquid exceeded 10,000 bottles and became the number one brand worthy of the name.
< -- -!d: Brand Origin
Yan Ruyu comes from No. 12 of "Nineteen Ancient Poems" "The East City is High and Long": There are many beauties in Yan and Zhao, and the most beautiful ones are Yan Ruyu. Yan Ruyu specifically refers to a woman's beautiful appearance, round and flawless face with cream-like jade-like skin. It is the highest pursuit and ideal of beauty for Chinese women, and it is also the origin of the Yan Ruyu brand specially developed for Chinese women.
< -- -!d: word-of-mouth honors
Since its launch in 2017, Yan Ruyu has fully entered the national market and become the number one brand in offline sales. Sales exceeded 10,000 bottles
Yan Ruyu held the event in Wanning in 2018 Won the Most Popular Beauty Award in the consumer word-of-mouth competition
Yanyue Yanruyu won the top delicious medal in the top delicious tasting event held in Italy by the International Flavor and Quality Evaluation Institute.
Won the word-of-mouth award in the Asia-Pacific beauty "Asian Beauty Festival" in 2018.
Yan Ruyu’s excellent quality and good reputation have been praised by Hunan Satellite TV, Zhejiang Satellite TV, Guangzhou "Guangzhou Daily", "China Cosmetics News", "Cosmetics Observation", "Beauty", "Ruili", Henan TV, Reported and publicized by dozens of authoritative media such as Yunnan TV Station and Guangxi TV Station.
Yan Ruyu’s high-tech extraction
China Food Fermentation Industry Research Institute Yan Ruyu’s research and development, the top domestic food research and development institution, is the result of the research and development of Yan Ruyu, the institute’s origin from national scientific research. Project 11th Five-Year Plan special biological peptide application research. After nearly ten years of painstaking research, this biological peptide research has reached an internationally leading level, far surpassing that of the United States and Japan, shocking the world.
The macromolecular collagen is formed into a peptide chain through high-tech biological extraction. The small molecule collagen oligopeptide has reached the point where it can no longer be decomposed, so it can be directly absorbed without digestion. The absorption rate reaches more than %, which is truly sense of marine collagen oligopeptides.
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1) Breast Beauty Product Series D Nano D Breast Beauty
Pure natural plant extract hormone essence does not contain No prohibited ingredients and chemical ingredients, no xenobiotic hormones, estrogens, progestins, preservatives, additives and heavy metals.
Selected flaxseed plant hormone essence regulates endocrine and simulates the development process of female puberty, promotes the development and growth of mammary glands and acini, and achieves the secondary development of [banned words].
Unique D nanotechnology, its molecular weight is twice smaller than that of traditional skin care products. The active ingredients are highly penetrating and strongly absorbed.
The patented ingredient nano-collagen peptide is specially added to strengthen the synthesis of collagen to enhance its supporting and fixing power while enlarging the breasts while keeping the breasts firm and concentrated.
, stimulate the three basic processes of [banned word] development: branching of mammary glands and acini, growth and development, and precise accumulation of fat to rapidly upgrade the cup size.
It integrates the three effects of breast enlargement, body shaping and skin rejuvenation. It can regulate female endocrine to a certain extent and prevent female diseases caused by endocrine disorders.
Yan Ruyu’s D nano micro plastic surgery D breast beauty formula recreates the peak curve of breast health
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Plump Enlarge breasts
Unique
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Plump, Firm and Firm Breasts
Unique
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Specially developed for postpartum breast beautification and repair
Unique
< -- -!d:
(2) Big advantages of beauty product series
Raw material advantages: raw material selection is unlimited The biological activity of deep-sea fish in polluted areas is particularly high with human skin affinity.
. Technological advantages: The extraction technology is ahead of Europe, America and Japan. Macromolecule collagen is decomposed into small molecular collagen peptides through multiple processes. The molecular weight is as small as D, which can be applied to the epidermis and directly penetrate into the deep layers.
Effect advantages: No need for digestion, direct absorption and rapid entry into skin tissue through blood circulation. The vast majority of subjects reported that it was obviously more than twice as powerful as ordinary collagen products.
Safety advantages: The only collagen product that has obtained the National Food Health Product Certificate issued by the State Food and Drug Administration
Monitored by authoritative departments: no additives, no hormones, no heavy metals, no Contains preservatives.
Star product: Yan Ruyu brand marine fish skin collagen oligopeptide oral liquid
Moisturizing and elastic
Lock in deep moisture and replenish it Marine fish skin has strong water storage properties
It is plump and elastic and provides a strong protective umbrella for the skin
The hydrating skin is as beautiful as jade. Collagen oligopeptides can directly reach the dermis of the skin
Reduce wrinkles directly and quickly replenish the nutrients of the reticular layer and basal layer.
< -- -!d: (3) Skin beauty product series
, Hengrun moisturizing series
r Yan Ruyu combines high-tech marine collagen peptides with nature’s beautiful skin The emollient power of the southern hemisphere subtropical plant Imperata cogongrass extract is exquisitely blended to inject the energy of living water into the skin, leaving it hydrated and moisturized from within regardless of environmental and climate changes!
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r Yan Ruyu's high-tech marine collagen peptide blocks the melanin channel hidden at the bottom of the skin and combines peony root, kudzu root and myrtle leaf plants The translucent essence complex inhibits the formation of new melanin to help you lock in all-round blackness and achieve decisive whiteness.
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Muscle elasticity is the key to youthful skin! r Yan Ruyu's high-tech marine collagen peptide accelerates the synthesis of collagen fibers and elastic fibers to reshape the skin's skeleton and strengthen the elasticity of the muscle base.
Star product: Collagen Peptide Luxury Beauty Essence
Gives the skin five levels of precious care and effectively helps the skin to improve its smoothness, gloss, firmness, whiteness and anti-wrinkle.