How to do brand planning and promotion for small and micro enterprises

The market competition is becoming more and more fierce, and the challenges faced by enterprise development are also increasing. If you want to develop, you must win and occupy more markets, which means gaining more consumers. So how to make your enterprise recognized by customers? Brand promotion can solve this problem. A difficult problem. Only with the reputation and visibility of an enterprise can it win in the market competition. Therefore, generally some capable enterprises will advertise for themselves. Although the cost of advertising is huge, as long as the advertisements are sold, the income will be gained. Also huge. Looking at the high advertising costs, Black Spider's brand promotion sub-brand - Rice Transplanter has found a new way for traditional enterprises to conduct online brand promotion. Next, Black Spider will share with enterprises how to quickly increase the brand awareness of their own products. Good branding. 1. Clear product positioning: A clear corporate product positioning is the basis for all promotions. Promotion will determine the direction of promotion, target users, etc. around the positioning of the product. Why is product positioning so important? Black Spider Internet channel experts believe that product positioning is not to create novel things but to manipulate the original thoughts in human hearts to open the knot of association. The purpose is to occupy a favorable low position in the minds of customers. For example, the recent hot-selling series of cars are positioned on the basis of freedom of individuality. When positioning your product, it should be simple and clear, highlight your personality, and adjust your positioning at any time according to the situation.
2. Clear brand image: Brand image not only reflects consumers' expectations for corporate image, but also reflects consumers' yearning for product image and personality characteristics. To correctly position a company's brand, it is necessary to conduct market research to understand consumer needs, consumer psychology and other brand characteristics. And comprehensively consider your own brand name, brand characteristics, etc. to establish your brand image.
3. Clear promotion methods: Determine the group of people your brand is targeting, investigate the channels or methods of obtaining information for this group of people, determine the general habits and characteristics of this group of people, and establish a promotion method for them. If it is determined that the promotion group is the elderly, then you need to know the way the elderly obtain information. The way the elderly obtain information is generally newspapers and information needs to be promoted in these aspects. If you promote through the Internet, the effect will be another.
4. The promotion time is clear: After determining the promotion group, the brand promotion should be focused on the time period when the promoted group generally receives information. This not only saves financial expenses, but also achieves good promotion effects.
Brand promotion is an issue that modern enterprises must consider. Only a good brand image can be recognized by the public. How to build a brand image? Black Spider Internet channel expert sub-brand rice transplanter Internet brand recognition expert has mastered abundant resources and summarized a lot of valuable experience. In addition, brand building is a necessary condition for the sustainable and healthy development of an enterprise. Only by doing a good job in corporate brand building can we improve the cohesion of the enterprise, increase the attractiveness and radiation of the enterprise, increase the visibility and competitiveness of the enterprise, and better promote the development of the enterprise itself. As an outstanding representative of Henan's e-commerce industry, Black Spider serves as a bridge between traditional enterprises entering Internet channels. Welcome to visit and consult.