Year1
- 手机编辑器：
- 0.1cm*0.1cm
- 微信转发广告：
- 0.1cm*0.1cm
- 朋友圈分享广告：
- 0.1cm*0.1cm
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Share how to embed advertisements in WeChat soft articles
It is well known that forced advertising on WeChat will cause dissatisfaction among users, so many people are asking how to embed advertisements in WeChat soft articles. I answered with two words: one is clever and the other is clever. Product placement is favored by many marketers because of its low cost, high return rate, low advertising interference, high reach rate, flexible advertising and marketing model
Strong sense of presence, large advertising audience, and high contact rate.
You can understand soft articles as a shopping guide who is good at communication. It can express what the merchant wants to say to consumers in the form of soft articles and solve the problem of expressing information in soft articles, thereby forming a word-of-mouth effect and attracting fans to spread the corporate brand and increase its popularity. .
So how to embed advertisements in soft articles? The following strategies are for reference:
Story plot implantation
Many people look forward to stories because we have loved listening to stories since we were children. For companies, telling a corporate story or a story that happened in the company or an entrepreneurial story will make users feel the cultural atmosphere of the company. After all, stories are an art of life, and life cannot be separated from products, so stories are used to tell corporate products and corporate culture. The expression is very reasonable, reasonable and natural.
Text and picture embedding
Your product is expressed or described by using pictures and soft text. The company can insert your company, product or watermark into the article. As long as it looks beautiful, it will produce a natural embedding effect. Or match pictures related to the information promoted by the company. Remember that good pictures can attract users with the same hobbies and give the brand a human touch, making the advertisement more natural and firmly combining the brand with the user's interests.
Jokes Implantation_
Jokes that are fun, humorous, interesting, life insights or jokes will always benefit people a lot and make them feel deeply. Therefore, companies embed their brands into these most popular jokes for customers. You will definitely admire the sophistication of the creativity without being disgusted.
Public Opinion Hot Topic Implantation
If you observe carefully, you will find that there are hot Internet public opinion figures or events every day. Companies can design advertisements for these hot figures and quietly insert advertisements. However, we must keenly observe the progress of public opinion hot spots and do not wait until the attention of hot events decreases before planning. It will be too late.
Video implantation or voice implantation
You can add a corporate video or voice to the WeChat soft article. There are also techniques for this. It is best to use celebrities to record the video or voice, or even the chairman or general manager of the company. In short, it is better to use some people who have a certain influence in the minds of users to record.
User experience implant
People record their life experiences and feelings in their circle of friends. A considerable proportion of these contents must involve the products they use. These experiences and uses constitute the word-of-mouth effect. If a company launches an event to allow users to proactively talk about their experience using the product and provide rewards, it can encourage users to spread the word about the brand to their friends.
In summary, product placement is everywhere, but companies must pay attention to user experience when placing ads
Remember to use rich, exciting and interesting content to increase user stickiness and interact with users. In-depth communication has won word-of-mouth and praise.
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