How companies promote new brands and new products

Today's Chinese companies have already realized the power of brands through confrontation with international companies under the education of the market. Therefore, building a brand has become a common choice for Chinese enterprises. Brands mean higher premium capabilities. The reason why Chinese companies attach so much importance to brand building is precisely because they see that market competition is actually brand competition. In the era of product homogeneity, it is difficult to gain an advantageous position in the competition simply by relying on the advantages of the product itself. A brand's assets include five aspects: quality awareness, brand awareness, brand reputation, brand loyalty, and brand association. Compared with the above elements, companies tend to pay more attention to brand awareness, brand reputation, brand loyalty, and brand association, but they often don’t pay enough attention to quality awareness. For example, because Chinese corporate brand building has not been established for a long time, many brands are still in the role of new entrants. Therefore, the first thing to solve is the problem of brand awareness. Therefore, companies often use a large number of communication campaigns to quickly establish brand awareness through bombardment.
The rice transplanter owned by Black Spider Internet Channel Expert is defined as an Internet brand recognition expert specializing in corporate network brand building and promotion, which has laid a solid foundation for the company's sustainable development by enhancing its brand awareness and brand reputation. Up to now, it has served many enterprises of different nature and levels in different industries, and has obtained high-quality Internet resources and secured a priority position in the Internet field. Below are some methods and suggestions on brand recognition compiled by Black Spider Internet experts for everyone.
1. Pursue quality culture and spread vivid stories
After an enterprise establishes a quality-first culture and integrates it into the enterprise management process, many touching experiences will inevitably occur. For example, workers who produce substandard products at Haier have to stand on their footprints and repent in front of all colleagues in the workshop... These stories are very easy to spread. If, like ordinary enterprises, they produce substandard products and are fined only for it, there will be no communication value. Therefore, we must constantly refine quality management stories that can be vividly communicated.
2. Determine specific standards and create a new perceptible standard
Specific standards such as Little Swan washing machine running without failure for the first time and facial cleanser containing / give people a high sense of credibility. Another example is to say It is very difficult for a bottle of black tea to be better than other brands because there is a lack of a standard that can be easily perceived by ordinary consumers. One brand proposed that black tea made from green leaves and red-rimmed tea leaves has a standard that is easily perceived by the senses and is standard for things that were originally impossible to evaluate. The proposer has the advantage of eating the soup.
3. The ingenious use of climbing up a dragon and attaching yourself to a phoenix, and leveraging your own strength
Working with a brand quality certification agency that is widely recognized for its excellent quality and a figure with high credibility to climb up and borrow your strength to improve yourself will quickly gain public recognition. A great strategy for branding superior quality. Ruxinfei's success in providing customized refrigerators has greatly increased Xinfei's quality recognition. Many foreign manufacturers and dealers come to Xinfei to send technicians to build factories or undertake projects. A foreign businessman expressed his intention to purchase large quantities of Xinfei refrigerators: Since they all purchase Xinfei refrigerators, we absolutely agree with the quality of Xinfei.
4. Strengthen cooperation with news media to improve corporate brand awareness
As the publicity mouthpiece of the local government, government news media often have high local influence. If you can occupy a place in the local news media and be regularly reported by them, it can not only improve the company's brand awareness and improve its local corporate image, but also greatly reduce public relations expenses.