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: : r,r,,,,r, , As a well-known domestic online music platform, Kugou is now playing. Recently, Kugou, the first entertainment entity jointly created by Kugou and Kuqi Culture, officially opened. On the one hand, it has a large number of online user resources, and on the other hand, relying on the online live broadcast platform, can the new model successfully transform online users into offline consumers? At a time when traditional industries continue to slump, what should new entrants do? How about establishing a firm foothold and continuing to expand market share?
: : r,r,,,,r, , & Cool, which combines the music resources of online platforms with offline entertainment entities, has officially landed in Guangzhou. The project integrates online resources and live broadcast systems such as Kugou Music, Kugou Fanxing Live, and China Original Music Base.
: : r,r,,,,r, , Zhao Haizhou, vice president of Kugou Music, said that Kugou’s desire to do offline physical operations is not just a whim. Although the model is very popular, it is very difficult to do it well. It is difficult, especially in the new media era, what kind of model can not only meet the requirements of being online all the time, but also provide convenient interactivity. After exploring for many years, Kugou decided to link up the online live broadcast by creating a &cool offline platform. Try different modes.
: : r,r,,,,r, , Jiang Yijie, vice president of Kuqi Culture, said that taking Kuqi as an example, each room has its own characteristics, professional singing-level audio equipment and projection equipment, and can even accommodate The party room is suitable for holding various small and medium-sized gatherings, and the target consumer group is targeted at mid-to-high-end consumer groups such as white-collar workers. From the perspective of practitioners, different consumer groups have different consumption needs at this stage. Due to its clear positioning, Ku, which takes the light luxury route, may be able to achieve broader market development in the future.