Product barcode application process. Emperor Credibility provides the following steps to fill in the information and pay online. The branch's preliminary review center will approve the branch's issuance card and certificate. The enterprise will receive the system member certificate and the branch will archive it. The basic fee starts from the base fee. Wal-Mart and Unilever's cooperation upgrade and deep resource integration project won the Platinum Award for China's Outstanding Cases in Supply Chain Direction.
The current market is changing rapidly and competition is extremely fierce. The resources of any enterprise are limited. Only by strengthening cooperation can we obtain development opportunities. After years of close cooperation, Walmart and Unilever have deeply integrated resources based on strategic consensus, elevated their cooperation model to a deeper level, and achieved a win-win goal.
Project Cooperation Background
As a world-renowned retailer, Wal-Mart currently has more than 400 stores in China. Walmart aims to become a retailer trusted by Chinese consumers by providing low prices every day and providing high-quality products. The rapid development of the retail industry and consumers' pursuit of high-quality and low-price goods require that the supply chain must have accurate forecasting capabilities, timely replenishment strategies and efficient logistics operations. Therefore, Wal-Mart attaches great importance to establishing supply chain cooperation with suppliers to achieve a win-win situation.
As one of the world's largest
manufacturers of daily consumer goods, Unilever is committed to providing consumers with high-quality products and services. Unilever uses continuous innovation to reduce its negative impact on the environment while expanding the company's scale. Unilever has always aimed at sustainable development, continuously deepened cooperation with customers, and hopes to create a win-win cooperation model with customers. This coincides with Wal-Mart's philosophy.
Based on the same concept, Walmart and Unilever have made great progress in systems, joint planning, forecasting, replenishment and logistics cooperation in recent years. Projects such as centralized warehousing and distribution, electronic orders, and return trucks have provided great benefits to both parties. In-depth cooperation has laid a good foundation. In this year, both parties will further promote resource integration and upgrade cooperation.
Project Introduction
The cooperation between Wal-Mart and Unilever in 2016 focused on four major aspects: warehouse, transportation, replenishment, and system.
The Tianjin project takes advantage of the resource advantages of Walmart’s Tianjin warehouse, and Unilever and Walmart warehouses conduct joint warehousing. Thanks to the favorable conditions of reducing the transportation distance to meters, the two parties implemented pallet transportation, which greatly improved the efficiency of logistics operations. Cold chain cooperation takes advantage of Walmart's cold chain coverage to deliver Unilever's ice cream products to stores more quickly, minimizing intermediate operations and achieving rapid replenishment during peak seasons. Compared with the previous year, the order fulfillment rate of ice cream products has increased by %, the availability rate has increased by %, the inventory days have dropped significantly, and sales have achieved double-digit growth.
In addition to centralized distribution, cold chain cooperation also includes end-to-end visits. Through on-site visits, wireless radio frequency temperature recording chips were used for electronic synchronous tracking, which clarified the operation and existing temperature control problems of each link in the circulation of ice cream from the factory to the shelves, and further set corresponding standards and improvement measures. , laying a solid foundation for steady and high-quality development in the future.
The new return truck cooperation breaks the original three-point transportation model (three-point transportation between warehouses of both parties and stores), and further expands cooperation to four points between the factory, both parties' warehouses, and stores.
Zero-distance dedicated cooperation Unilever has a dedicated person in charge to communicate face-to-face with Wal-Mart's replenishment personnel, and cooperate in depth in aspects such as order strategy, joint planning and forecasting, and exception management. Compared with the previous year, the order losses caused by master data problems were reduced by %. The workload of both parties was therefore reduced, promotion management was further optimized, and the forecast accuracy was improved by % and the new store availability rate was maintained above %.