Year1
- O2O系统：
- 跨境电商系统
- 微分销管理系统：
- 可通话网络分销APP系统
- O2O营销系统：
- 集团云商系统
Chichao Group,
System, Chichao Cloud. The title of the omni-channel ecosystem cloud platform tears away the mask of blind entrepreneurial flow
Recently, how the system can transform and save itself has become a hot discussion in the industry On the topic, in addition to deeply cultivating offline, building a platform has gradually become a mainstream voice. But the boat of friendship can easily overturn, not to mention the difficulty of transforming a company into a platform.
1. If you make a mistake, there will be no return when starting a business
The first step is for entrepreneurs to know whether there is a dynamic imbalance at both ends of the supply. This is a very, very important point.
What kind of situation is dynamic balance? Take taxi-hailing as an example. Today, users need drivers to go from place to place, and tomorrow they have to go from place to place. This is a typical dynamic imbalance state. Users and drivers are always in an unbalanced state. Only then does the platform It has survival value.
There will be two traps here. The first trap is called initial imbalance and ending balance. For example, in a hairdressing salon, when a user is looking for a barber, the supply of the two stages is unbalanced. However, in the end state, the user often looks for a barber to serve. In the end, the supply of the two stages becomes a balanced state, and this equilibrium state It is extremely unsuitable to be a platform. What these systems do is not a platform.
The second trap is the expert balance trap. There are expert-level people in such platforms who are particularly traffic-absorbing. Typical platforms are the two industries of lawyers and doctors. High-quality doctors and lawyers can basically guarantee the source of traffic, but all of them need to clearly understand the basically excellent ones. Service providers do not need the platform to provide traffic, but service providers who lack traffic need to survive on the platform. After you develop good service providers, you can leave the platform and run orders. Expert-level balance traps will also cause extreme balance in the entire life service platform.
2. Whether the services provided by the platform can be made into a standardized experience
There is a rule that if the customer's evaluation criteria are standardized, the service will be standardized, and it does not depend on the complexity of the service, or Length and difficulty of service.
At present, all standardized industries of platforms have been eliminated. So what kind of services are still worth providing in the future?
There are some called low-frequency business front-ends, that is, the learning and tooling end of the business. All low-frequency business front-ends must have a learning cost. As long as you solve the learning cost, the website and platform will become a high-frequency business. If the service is not standardized, a platform cannot be formed.
3. A low-frequency platform that cannot advertise for a long time is not enough to become a brand
The first two levels test more of the entrepreneur’s understanding and design of the model, and the next one is the ability to build a brand and recruit product managers. .
When building a platform, we often talk about the issue of high frequency or low frequency. At present, the demand for high-frequency services is getting less and less. I believe that % of all the life services we start up now are low-frequency. In the low-frequency industry, in fact, the core problem we face is how to continue to let users remember you. platform.
4. The platform can only please users but cannot empower merchants, putting the cart before the horse
How to empower merchants, how to increase the efficiency of the supply side and increase the quantity of the supply side, these two are the core principles.
The biggest limitation faced by all life services is not material or money like e-commerce, but the time and physical strength of the service provider. If under the current circumstances, the efficiency of the supply side is the highest, even if the platform can allow merchants to switch from making orders in a day to making orders, this efficiency improvement has come to an end. Everyone must think clearly about where the efficiency improvement will be in the future. If it is just one-to-one, the service experience will not improve much. Compared with offline, if it is one-to-one, it will be about the same.
This is why these past businesses were successful.
5. People who were originally in the refrigerator business thought of themselves as selling razors
There are three terms to remember. The first one is called (Net Promoter Score). The probability of customer recommendation is , indicating that the user likes you. The second one is called (total life cycle value), that is, can you guarantee that you can continue to make money from a merchant and a customer? There are a lot of businesses. The third one is (customer acquisition cost) is very high. It means whether the cost of acquiring users is lower than . Where does Baidu succeed? Baidu's success lies in the fact that the cost of acquiring customers is very low, and the cost of acquiring customers for the products it sells is high and high, so it is successful.
Conclusion If you want to live, you must first have tools and then platforms. In addition to technical support and trustworthy product quality, the development of new models also requires offline services. We only do half the job of selling the product, and the other half is the follow-up service. To allow consumers to find displays and experiences of goods and services, including after-sales, offline physical stores are an indispensable part of the new model. You don’t have to open your own store here, you can also cooperate with some ready-made physical stores. Chichao Group's Chichao Cloud. Omni-channel ecosystem cloud platform can provide customers with such services and can also balance online and offline conflicts of interest.
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