Outer packaging box design

Outer packaging box design? Whether a product can increase sales in the fierce market competition, its external packaging box is a very important link. If you want to make an ideal product outer packaging box, you must first measure the value of the product, and then focus on the value of the product to create a packaging box that highlights the culture of the product. Through the product culture, you can create a satisfactory outer packaging box and achieve the purpose of opening up the market. . When a company does not have a professional product packaging box designer and cannot determine the style, specifications, and materials of the packaging box, it must choose a professional packaging box design and production company.
After China’s accession, the demand market for commodity packaging will gradually expand in the future, which will undoubtedly bring challenges and opportunities to China’s packaging industry! This will more directly stimulate the rapid development of my country's packaging industry! With the progress of society and the rapid changes in science and technology, people's consumption patterns and consumption structures have undergone fundamental changes. The traditional counter retail sales method is slowly being replaced by self-selected supermarkets. Consumers have become very rational when faced with a dazzling array of self-selected products, completely changing the consumer psychology of cheap and good quality in the past, and integrating exquisite packaging and excellent corporate image. As the first condition for purchasing goods, image consumption is carried out. Therefore, whether the product can be successfully promoted in the supermarket depends to a large extent on the promotion of the product packaging and the promotional function of the packaging itself! That is, the designer gives the product individual quality, style and characteristics that attract consumption, and develops the visual communication information of the packaging from the past complicated and elaborate content to a simple and simple geometric abstract design that only focuses on the brand and product information. The packaging Image creation and expression are developing towards vibrant, natural and lively humanized and organic shapes, thus forming a popular trend of personalized packaging design! As a result, brands that focus on packaging design have become popular
Personalized packaging design is a design method that involves a wide range of things and has great influence. It has great relevance and influence on corporate image, the product itself, and social welfare. When designing It is necessary to think systematically and analyze the actual situation from different angles and positions to establish and clarify various factors that should be considered. This article analyzes and discusses the design of personalized packaging on topics that attract consumer interest.
Market research largely determines the performance direction of product packaging design. In order to accurately understand the psychological activities of customers purchasing goods and grasp the market changes and new consumption trends, packaging designers must go to society, enter the market, get close to consumers, and conduct consumption surveys and analysis research. Because correct market research is a survey activity that systematically collects market intelligence using scientific methods, it is the beginning of the entire design work. It can not only provide a reference basis for design concepts, but also provide necessary materials and corresponding information for personalized packaging design. Reference. This is the only basis for personalized packaging design positioning
The main content of the survey is to understand consumer demand motivations and behaviors from three aspects. The factors that affect consumer purchasing behavior are extremely complex, mainly reflected in five aspects: economic factors, social factors, physiological factors, psychological factors, and personality factors. Understand the history and characteristics of design products. The main content includes four links: how are the investigated products produced? What are its functions and characteristics? To whom? How to sell? Investigate the market environment, market capacity and product competitors.
Through the above market research, we will clarify the target market, consumer objects and competitors, analyze the unique sales value of the product, clarify the design problems and opportunities, find out its essence and carry out differentiated design to compare with similar products. packaging features.
Nanjing Shouxi Packaging Co., Ltd. is the first packaging company in Nanjing to bring traditional packaging factories into Internet creative design. It has its own independent packaging factory and product research and development center. Taking customer needs as the core, we are determined to design and produce packaging boxes. So far, Nanjing Shouxi Packaging has completed cooperation with many companies around the world, and has designed and processed products for more than... Every product designed by Shouxi represents fashion and front-end, and represents the mainstream consumer demand in the market. Nanjing Shouxi Packaging Co., Ltd. sincerely welcomes all customers in need to inquire and inquire.