Nanjing Design Food Gift Box

Product outer packaging itself occupies an important link in product marketing, because the outer packaging is the clothing of the product. Just like people, it needs the outer packaging to set off. Otherwise, the product is destined to have no culture and sales. If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
The large demand in the market often leads to the prosperity of packaging design and packaging products. Taking Japanese green tea drinks as an example, there is a great contrast with the current reality of domestic green tea drinks.
This spring, Japan’s Kirin Raw Tea has updated its new plastic bottle packaging that feels like a glass bottle. The new packaging is different from the common green tea packaging. The elongated neck looks a bit trendy. According to Xiaobao’s current Observation shows that the market feedback is pretty good
The sales volume of Kirin’s raw tea was once second only to Itoen, the originator of Japanese green tea beverage research and development. However, as time goes by, the richness of packaging and product system often makes people feel refreshed by Suntory and Japan. Coca-Cola's green tea brand is making a big comeback. Against this background, Kirin Raw Tea has made a different packaging appearance innovation to achieve its previous market position. The purpose is self-evident, but whether it can achieve its goal remains to be seen.
Why is Japan’s green tea market so prosperous? Unlike most of the sweet or sour tastes in China, Japan already has very mature experience and stable technology in the extraction of fresh green tea, which can basically maintain the nutrition and original taste of green tea. Therefore, in Japan, which also has the habit of drinking tea, healthy green tea beverages have naturally become one of the most popular varieties in the Japanese market in summer.
Looking back at the domestic tea beverage market, compared with the exploration and innovation in previous years, it seems that there is no progress and retreat. Instead, there are many beverage products with concepts such as pure tea and healthy tea, such as Suntory, Itoen and even others. Tea beverage products are processed and produced in Japan and shipped back to China.
Although some domestic beverage giants have been involved in the production, processing and packaging design of tea beverages for many years, they have left people with the impression of low-end, non-pure tea with distinctive taste, and the consumer age group is relatively low. rural market. There is a huge demand for healthy pure tea beverages in the future, but it is difficult to make progress due to various reasons. But one thing is very clear. It is not that more consumers don’t like pure tea and their consumption habits need education and guidance. What’s more important is that you are familiar with tea. In terms of cognitive concepts and production technology, there is still no way to make bottles of appropriate good tea.
In recent years, domestic companies have also introduced some refreshing tea drinks with good taste in tea drinks. However, compared with the authenticity, purity, simplicity and maturity of tea, Xiaobao personally feels that the packaging style is still too small. There is a sense of déjà vu that is not related to dysmenorrhea. The concept of research and development and packaging of tea beverages needs to be more authentic, so as not to offset the cultural characteristics of tea itself. In this regard, if we look at the packaging of some of the largest-selling teas in Japan, it has not been affected by the constant changes in packaging design. , and the Pu Yuzhen who weakened the tea will know. Of course, some bouncing light styles on the product packaging are also very good as a way to spice up and attract people. Generally speaking, it depends on which company's strategic layout can be better to establish a position in the domestic market as soon as possible during the period of vacancy and weakness.
As a country of tea, drinking tea is natural for everyone at a certain stage. Healthy tea drinks will eventually be one of the most popular drinks among Chinese people. Xiaobao has no doubt that the most prosperous and largest tea drinks in the future will be The market will definitely be in China. But who can calm down and make tea beverage technology better now, and work hard on packaging preservation, cost control, and tea packaging design? Then Xiaobao has every reason to believe that this beverage company and brand will also It will become a century-old store with sustainable development.
Shouxi Packaging has always been a model in the packaging design industry. While other companies are still worrying about how to make satisfactory products, Shouxi Packaging has reached the point of striving for excellence in product packaging design, and its only competitor is itself. Shouxi packaging has been widely circulated in the industry in East China because it is so perfect. So far, Nanjing Shouxi Packaging has cooperated with many companies around the world, and has designed and processed products for more than 100 countries and regions, including some well-known global companies. Work hard and complete the design with heart. Customers come first and service comes first. Every staff member of Shouxi is customer-oriented and will do their best to solve the actual needs of customers. Only when customers are satisfied can the company survive for a long time. Welcome to Shouxi Xi Packaging Experience Free Design Tour.