Nanjing Good Packaging Box Design Company

Nanjing Good Packaging Box Design Company? How to do color planning for skin care product packaging design? In most cases, different products are distinguished through the perception of color. The use of just the right color can touch people in a timely, accurate and pleasant way. The inner emotions thus stimulate consumers’ desire to consume. When it comes to skin care product packaging design, the important component is the color element. Humans are visual animals.
, packaging design from the perspective of product raw material distribution list. With the advancement of science and technology, more and more raw materials for the production of skin care products have been discovered, so some skin care products directly use the color of the raw materials on the product packaging. Packaging design is carried out from the perspective of different genders of consumers.
, Packaging design from the perspective of product efficacy category. Or express clear white. The main colors of sunscreen products are orange and blue. Orange is the color that represents the sun and is the most eye-catching color. It can be used for the packaging of sunscreen products. It can play a good role in marking, while blue is the complementary color of orange. Using it can give people a cool feeling. Color also plays a key role in the packaging design of different functional skin care products. For example, moisturizing products are mostly packaged in blue and green, giving people a moist and fresh feeling. Whitening products are mostly white, and sometimes some pink, blue or ruddy white are added
, depending on the age of consumers From the perspective of packaging design. Young consumers are full of youthful vitality and can use light green, a color that symbolizes youthful life, when designing packaging. As consumers age, their psychology will change. Colors that symbolize nobility, such as purple and gold, can better satisfy their psychological characteristics of pursuing nobility and elegance. Purple can just cater to the psychology of product consumption goals. .
The packaging design of men's skin care products mostly uses high-purity, low-brightness cool colors such as dark blue and dark brown. The purpose is to give people a sense of stability, strength, confidence, and sharp edges. The packaging design of women's skin care products mostly uses mild, not strong, bright, and non-dazzling colors, such as pink and white, light green, and light blue, which will invisibly give people a relaxed and lively feeling. <=_