Nanjing makes tea outer boxes? No matter how good and beautiful the product is, it is also reflected in the outer packaging box. No matter how high the value of the product is and how profound the connotation is, it is still reflected in the outer packaging box. With the current diversified development of marketing, outer packaging plays a very important role in product sales. If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
Product packaging design is the last step to convert the product into a commodity and sell it. It is the design of the structure and appearance of the product container and its packaging so that it has a consistent content when transported and sold. The matching shell has a complete and touching image and is designed to suit people's needs. Mediocre design makes the product dull, while excellent packaging makes the product shine, increases added value, and stimulates consumers' desire to buy. It is a silent advertisement with obvious promotional effect. The ultimate goal is to influence consumers' concepts and behaviors, establish a brand image, and achieve the victory of marketing strategy. Products need packaging, companies need packaging, and even people need packaging, so the word packaging has a broader meaning. It makes the product perfect, it is the embodiment of perfection, and it also begins to take on a utilitarian color, so it begins to become Not so real.
Packaging must first provide protective functions for products in the production field, secondly provide convenience functions for products in the field of dysmenorrhea, and finally provide sales functions for products in the sales field. Ancient people used bamboo wood and clay as containers to store items. This was the original packaging. In modern business society, competition is becoming increasingly fierce, and packaging must play such an important functional role. Therefore, both
manufacturers and merchants attach great importance to packaging image, and packaging designers also have the opportunity to flex their muscles. The continuous changes in materials and the continuous updating of technology have led to considerable development in packaging design. But in fact, if you analyze it carefully, you will find how luxurious the existing packaging is in terms of materials and methods. When products become commodities and then become supplies in front of consumers, too much waste has been generated. , no kind of packaging can escape the fate of becoming waste. Some people advocate no packaging, but this will bring many problems to the commercial product.
Escape is not a solution. As packaging designers and producers, should we think about what is packaging design? The most important function of packaging is to protect goods, followed by beautifying goods and conveying information, so the choice of packaging materials It is an important step directly related to whether the goods can be protected. It is a special coat that wraps food and supplies, turns them into goods on the shelves during transportation, and reduces the damage rate of goods during long-distance transportation. Packaging is divided into transportation packaging and sales packaging. Only reasonable shape and structure can make packaging play its respective roles in transportation and sales. Paper is the most widely used packaging material. The shapes of paper are also ever-changing and can be shaped into various shapes to protect products. The structure of the carton packaging directly affects the stress state of the product and the convenience of transportation. Taking the structure of the bottom of the most common square carton as an example, the locking type and the automatic type are the most common. The main advantages of the locking type are that it has a simple structure and a complete picture on the bottom, but its load-bearing capacity is worse than that of the automatic box bottom. Only light and small products can be loaded, while the automatic box bottom uses the tension generated by the overlapping of paper to lock the bottom of the box. This type of box can withstand strong gravity and is mostly used for large-scale packaging, but the production process is relatively complicated.
Nanjing Shouxi Packaging Co., Ltd. is the first packaging company in Nanjing to bring traditional packaging factories into Internet creative design. It has its own independent packaging factory and product research and development center. Taking customer needs as the core, we are determined to design and produce packaging boxes. So far, Nanjing Shouxi Packaging has cooperated with many companies around the world, and has designed and processed products for more than 100 countries and regions, including some well-known global companies. Shouxi Packaging has professional market analysts, product researchers, and graphic designers hired from Peking University. It can be said that the entire design process is in a leading position. Nanjing Shouxi Packaging designs products every year that can be found around Nanjing. It is a packaging company by your side.