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Business|Which business is better|Smart marketing system|Smart router|Wireless city|Smart city|Advertising routing It is almost a common phenomenon in China that the government and public are free and difficult to use. Many citizens even don’t know that there is free government public service, which in turn confirms its poor reputation. One thing that needs to be emphasized is that although it is said to be free, in fact, the government department pays the operator. Spending money to get it free, but the actual use effect is not good, is tantamount to a loss and waste.
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In this regard, the competent authorities often believe that it is because each has limited coverage. Operators say that more and more users are accessing, and there are more and more areas forming high-density user groups. . These statements cannot be said to be unreasonable, but technical shortcomings alone may not be enough to explain the problem. Otherwise, the free lunch provided by the government and the free lunch provided by businesses are both free lunches, so why do they taste so different?
It is difficult to use the government’s public services for free. We need to pay attention to the following background: First, under the government-business cooperation model, for the construction unit, all that needs to be completed is the coverage task, and they do not care about the effect of public use. Second, The operators participating in the cooperation have no incentive to make the free service particularly easy to use, otherwise no one will buy the mobile data, which is in conflict with their vital interests. Third, there are no specific assessment standards for whether it is useful to the public, and there is no effective public supervision. Therefore, we are only satisfied with what we have, and do not pursue good things.
To put it bluntly, the real core reason for the difficulty in using free government services lies in the inefficiency of the use of public funds. When doing business with private money, you not only pay attention to price but also to quality, because you are spending your own money to do things for yourself. Even if it is provided to others for free, it is still profitable. It is either used to attract customers or to publish advertisements. Quite the opposite. , free for the public, but it is likely to neither really pay attention to price nor quality, essentially falling into the inefficiency of the tragedy of the commons.
Knowing this, it is not difficult to understand why it is a common phenomenon in China that the government's public services are not easy to use. To change this phenomenon, in addition to the existing government-business cooperation model, we should perhaps try more market-oriented operation models of business-business cooperation, allowing businesses to provide free services to the public based on their own commercial interests. This is not a foolish dream. Public free services endorsed by the government are also a scarce resource. If they can be marketed through appropriate methods such as advertising returns, many companies will be willing to spend money to build public free services.
Providing free services in a market-oriented manner can not only reduce the burden on taxpayers, but also ensure the quality of free services. Because spending your own money to do things for yourself is definitely much more efficient than spending other people's money to do things for others. To improve public quality, technology is not a problem, nor is funding. The problem is how to mobilize more efficient funds to choose more reliable technologies.
Yunlian Starry Sky
Shenzhen Yunlian Starry Sky Technology Co., Ltd. is a high-tech enterprise in the smart industry with independent research and development and a highly innovative spirit. The company is committed to building smart cities and creating an era of free Internet access for all. After years of market development and technology research and development, the company has pioneered the integration of the current top business and smart industries, creating a unique concept of smart industry service providers. Utilizing various patented technologies, it provides intelligent solutions for various industries. It is welcomed by more and more users and developers for its stability, innovation, practicality and economy, and its explosive growth rate and potential. Occupy the market.